2022 Facebook Ad Trends - Nummero

You Don’t Want To Miss These Facebook Ad Trends!

As Facebook’s rivalry grows and the platform undergoes adjustments…

…it’s critical that you understand the leading advertising trends so that you can leverage them to advertise your company.

Let’s take a peek at what’s hot on Facebook right now.

Facebook is essentially a part of our daily lives. 

We need to keep current to run the finest advertising for our clients (and teach you the best ways to market your business).

If you run advertisements, you should be aware of ad trends on each platform so you can decide whether or not to participate.

In any case, you’re making an informed judgment about your advertising plan.

In this piece, we’ll look at several Facebook ad trends that we and other digital marketers have discovered…

…which we believe will continue in the future.

It’s worth noting that we’re only looking at paid Facebook ad trends here.

Facebook Ad Trends Marketers Should Be Aware Of


1. Make short-form video a priority.


With TikTok’s complete conquest and the popularity of Reels on Instagram, Facebook is joining the fray and favoring short-form video.

This is true for both organic and paid advertisements. 

Users are just more inclined to interact with videos.

Here are some more reasons to incorporate video in your sponsored advertisements:

Users look at video advertising for five times as long as they do plain picture ads.

Facebook video advertising is relevant or extremely relevant to 71% of users.

video advertising has a low cost-per-click (CPC) of $1.86.

Facebook video advertisements can reach more than 2.1 billion people.

We’re all aware that TikTok is the current social media darling.

The short-form video app has been so successful that every major network has created a TikTok variant in the hopes of competing.

…you get the idea.

If you’re interested in learning more about YouTube Shorts, check out this page.

Follow these best practices when running video advertising on Facebook:

Capture attention in the first three seconds to avoid scrolling.

In the first 5 seconds, introduce your brand.

2. Develop Native Ads


The second Facebook ad trend on our list is that does not pull people out of the experience of their feeds.

Users appreciate advertising that doesn’t feel like advertisements. 

They’ll still be branded “sponsored,” and you’ll be able to sell to them…

…but it should look and feel like the organic content they’re getting from their favorite pages.

TikTok has served as a case study in this regard.

TikTok advises firms advertising on the site to create “TikToks, not advertisements” because native ads are so effective.

This trend is spreading to other platforms and will be there for a while.

Here’s how to create native advertisements:


Spend some time on the site enjoying the pages and material that your target consumer would find appealing.

Familiarize oneself with the content’s appearance and writing style.

Examine how your goods and brand fit within this style.


It should not feel compelled. 

It’s fine to utilize design templates (such as those from Canva) as long as you personalize them.

Consider alternatives to the social network.


Sponsored articles can be purchased from news publications, blogs, and other websites.

Make use of influencers.


Don’t be concerned about obtaining a large influencer. 

Choose micro-influencers who have a large following. 

Allow them to create the advertisement for you.

This also helps with social proof. 

3. Incorporate Emojis into Copy and Design


If you thought the emoji was dead, you undoubtedly reconsidered after seeing Drake’s album cover.

If you’re not sure what emoji to use, this website provides real-time emoji usage statistics. 

It’s easy to get caught up in it, so simply look at it.

Each company and its target audience will have distinct emoji preferences.

You should think about this before attempting to write a novel using solely emojis.

We propose A/B testing your material, using one version without emoticons and the other with emojis. 

You’ll be making an informed decision this way.

Best Practices for Emoji


While we promote the usage of emojis, you should be aware that there are some best practices to follow.

We’re of the “rules are created to be violated” school of thought, but you have to know them to break them, right?

Use emojis sparingly.


Can you use emojis to replace all of your text? 


It also allows for an entertaining guessing game for movie titles… 

Should you, however?

Most likely not. 

Overuse of emoticons in the text might come off as spammy to some audiences while entirely natural to others.

You’ll need to do some research and try it out on your target audience.

Some emojis are improper.


Yes, if you can believe it, some emojis are more acceptable for some companies than others.

We’ll just say that certain emojis don’t imply what you believe they do.

It’s a good idea to double-check how your intended emoji is being utilized by the internet today to avoid any unfortunate mistakes.

Emojis should be incorporated into your brand strategy.

When developing your company’s branding, you most likely considered:

typefaces, colors, mood boards, and aesthetics

But have you thought of branded emojis?

Choose from pre-existing emojis or have some new emojis produced for you. 

In any case, selecting some on-brand emojis to utilize in the text is a fantastic idea.

4. Ads in Stories and Reels


Short video advertisements are the next trend on our list of Facebook ad trends.

Facebook has jumped on the short video bandwagon, emphasizing Stories and Reels.

Currently, you can only run advertising on Instagram Reels, however, Facebook has stated that FB Reels advertisements would be available shortly.

Because Stories and Reels are popular on Facebook and Instagram, it’s critical to include them in both your organic and sponsored content.

If these advertisements are effective for your company, it may be time to join TikTok and see if you can reach a new audience on a different platform with comparable content.

5. Advertisements based on Augmented Reality


With Augmented Reality, you can give your customers a taste of your product or service.

You may have used augmented reality to “test on” glasses or position furniture in your house.

When someone taps your ad, they will get overlay instructions explaining how to engage with the ad.

Include a call to action (CTA) to visit the website or make a purchase (or whatever your goal is).

Users will be able to video or photograph themselves interacting with your advertisement and post it in their feed and Stories.

Using Augmented Reality in Your Ads


AR Spark is used by Facebook to develop AR effects for the platform. 

You’ll want to select a partner who is familiar with AR Spark and has experience with the platform.

There are several lessons available on the site if you want to learn more about AR.

6. Use succinct copy and short headlines.


Our desire for material isn’t going away.

If anything, it’s becoming worse. 

However, the amount of stuff accessible for us to consume is increasing.

Every day, 350 million images are uploaded to Facebook alone. 

Every day, 500 million individuals view videos.

The site is used for 33 minutes each day by the typical user.

We all have short attention spans. 

Just not for dull or irrelevant stuff.

Make sure to grab the viewer’s attention fast – within the first three seconds of the video – and concentrate on only the most relevant message for your aim.

Your potential consumers will then have the option of spending more time on your in-depth information, such as:

Long-form films, blog posts or articles, and email content are all good options.

Mobile advertising is essential.


Mobile platforms have long outperformed desktop and diminishing tablet use, so advertisers need to take special care to adapt their efforts to the unique demands of mobile consumers.

On Facebook, 98.5 percent of users access the network using a mobile phone. 

This startling amount indicates that advertisers, who traditionally work on desktops, must first and foremost guarantee that their advertising fit and perform with a mobile audience in mind.

The most prevalent mobile ad stumbling block is media formatting. 

A desktop-optimized picture may appear deformed on mobile, which is not a good appearance for any company.

Keeping these little things in mind, and providing mobile advertising with the exact specifications they want, will result in a higher return on investment for your efforts.

Personalized advertisements have become the new standard.


Businesses that use some type of personalization in their advertising efforts will get a far higher return on investment. 

80 percent of customers think they are more inclined to buy if they believe marketing efforts are personalized to their specific requirements.

It takes more than simply getting the prospect’s name perfect in the header; it also needs putting together a collection of items and services that fit a customer’s profile. 

It’s a question of gauging and anticipating a customer’s wants, and then making the conversion process as simple as feasible for them.



So now we know, and it aids us in deciding what material to develop for you in the future. 

Which Facebook ad trends do you believe will continue to emerge on this platform?

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