It makes no difference what you want your website visitors to do… Subscribe to your newsletter, fill out a form, like your Instagram profile, make a purchase, or something else…
There are a few tried-and-true methods that, when properly executed, almost guarantee a high conversion rate. And these are the strategies that any top digital marketing agency, such as Nummero, employs to help their clients achieve a higher return on investment.
Are you curious as to what they are?
Let’s look at five of the most popular strategies for increasing website conversion:
The first thing viewers see as they land on a website is what’s called above-the-fold. This ATF has the power to make or break a contract. Trying to convert right in your above-the-fold can be a brilliant idea, and it’s been proven to work. This is particularly true of returning website users. So, re-design the first fold of your landing pages, add a relevant CTA, and tell visitors what you want them to do as soon as they arrive on your web.
AI chatbot on a website
This is famous right now. There’s a reason for that!
AI chatbots, when used correctly on a website and with the right conditional workflow, can result in very high conversion rates. So, take a look around and find a reliable website AI chatbot, provider.
End-of-the-post CTA box
Don’t just presume that top-of-funnel traffic isn’t likely to convert or that it will take time. Certainly not!
Ensure that the blog posts, which serve as landing pages for targeted keywords, have a proper CTA box at the end. When the visitors have finished reading the material, present them with a convincing call-to-action box. Such prompts have a better chance of conversion if the content is of good quality and provides them with a lot of meaning.
Hellobar and Scroll box
Both have been tried and true. Many corporations’ CRO strategies are built around them. So, use one or the other on your list. Allow visitors to know what you want them to do next by prompting them with a hello bar or scroll box.
This is more of a technique than a tactic, but it’s too necessary to leave off the list. The definition is straightforward. For different target audiences, you create custom content or copies.
You can also incorporate new solutions that can configure copy based on the location of website users and other variables. A higher degree of personalization in your information (‘content’ can apply to anything from blog posts to a call-to-action one-liner on your homepage) improves conversion rates.
There are five methods for quickly converting visitors to your website. Of course, knowing about these strategies and putting them into practice are two separate items. If you need assistance, contact a digital marketing agency Nummero and collaborate with experts to achieve better results.