A Deep Dive into Digital Marketing Consultant
It was easy to simply write a selling article highlighting our services and how we represent the qualities of an excellent digital marketing consultant. Instead, we choose to create guide that would be beneficial to our clients.
1. Practical Experience
The most crucial factor to search for is experience. It’s straightforward to appear as an expert simply by speaking every new marketing term and buzzword; however, If your marketing professional isn’t able to understand your business or understand what you require and what you need, they will not make a difference in the areas that matter in your profits margins.
Experience gained from many industries indicates that they’ve got the savvy that will give your business the boost it needs and that their expertise has been tested and proved in various situations.
In addition, it is essential to make sure the marketing expert you choose knows the implementation of marketing strategies for brands similar to yours.
The ability to create a strategy is vital, and your digital marketing consultant must be able to demonstrate how to apply concepts from marketing theory and turn them into profitable, real-world successes.
For a better understanding of the type of expertise an experienced digital marketing consultant can provide, ensure that you provide all their client reviews a thorough look:
Note down the concrete outcomes they have had with their previous clients, including increased revenues and other quantifiable metrics.
Find out what companies they’ve worked with and the types of industries these companies worked in.
It may seem like a lot of data regarding a marketing consultant, but it’s all available on their site. Marketing strategists, digital marketing consultants, and analysts are always aware of social proof’s importance. So, this could be an issue should not have any client reviews and case studies.
2.They Understand Digital Marketing
It’s crucial to ensure that your marketing consultant knows the potential of digital marketing and its capabilities.
Modern marketing is all about attracting customers, not chasing them down. Therefore, selecting an expert proficient in digital could be capable of discovering massive opportunities for your business, allowing it to develop in innovative ways.
At the very least, it is essential to choose a person who is knowledgeable regarding SEO, PPC ads and social media. Ultimately, it’s their job to advise actions that yield the most significant returns on investment.
Don’t forget that even if a consultant in marketing has experience in each of these areas, it doesn’t mean that your company must adopt these practices.
A successful marketer is similar to an excellent chef. They have a kitchen stocked with many ingredients, but they require only a few that are in the proper order for a delicious dish.
Therefore, before committing to a marketing consultant, make sure you have a clear idea of their digital knowledge. There are many scammers so ensure that the consultant you choose to work with backs the claims of their expert with concrete outcomes.
For instance, if you enter “marketing consultancy” into Google, we’ll be on the first page (in our case, the UK). Our SEO has proven successful over the long term and hasn’t been harmed due to the Google algorithm updates since we know what we’re doing. Be sure that the person you select is also doing the same!
3. Look at Their Website Copy
Content and copy are the core of any site. No amount of flashy animations or design tricks will ever beat expertly designed sales copy, at the very least in the sense of selling and turning visitors into buyers.
That’s why the person you choose must have the capability of creating captivating sales pages that will motivate you to act.
By reading their site’s content, you’ll get an idea of how well-developed their copywriting abilities are. When reviewing their sales materials, bear in mind:
Do they “speak to the pain” and address my most pressing problems and issues?
Are they benefit-driven? Do they clearly explain to me how I can gain from their products?
Do I feel compelled to do something and know more about their offerings?
4. Look at Their LinkedIn Profile
LinkedIn is one of the most potent forces in recruiting and B2B sales. LinkedIn is a fantastic opportunity to connect with customers, search for jobs and network with peers.
Therefore, any professional with a good reputation should be present with LinkedIn as well as have a great LinkedIn page that’s as persuasive as the content on their website since if they can’t sell themselves, what are they supposed to do to promote the product you offer?
Additionally, they are an excellent gauge of their capacity to market and sell the company itself; LinkedIn recommendations provide you with a chance to read what previous clients and other colleagues review as their marketing consultant.
LinkedIn Recommendations may be more authentic than testimonials because they’re not edited and are often attributed to an individual. They are also likely to come from colleagues who genuinely know the subject matter and not from clients who may not possess the same knowledge.
5. Try Before You Buy
There’s more to choosing the ideal business partner than the best person. It’s essential to have a relationship that’s like a partnership; therefore, it’s essential to have underlying chemistry between you and that you’re able to work together.
There are bound to be disputes along the way, so it’s crucial to trust that they have your best interests in mind.
It is, therefore, essential that you get the chance to learn how your consultant for marketing works and thinks before committing to any commitment. The marketing professional will not offer everything in exchange for a free consultation. Still, free consultation will allow you to check if you’re at the same place and if the consultant can support their claims.
There are two items to look at during your free consultation with us:
It is essential to ensure you have them “get” your business and know your products and values
It is essential to listen to some of their thoughts, understand how they think, and learn more about their approach to marketing
We structure our 1-to-1 sessions around a complimentary 30-minute consultation. Then, we offer an extended, paid consultation with no-risk money-back assurance if clients aren’t delighted. Our clients have the opportunity to test us and experience our process and with no risk for them.
6. Read Their Content
Today, effective marketers must be running; any good marketer should have an active website, a free, no-cost giveaway, or any other type of free online content. Content isn’t just an excellent opportunity for marketers to get leads; it can also help potential customers get an idea of their knowledge and the method they use to evaluate the available tools.
Their content on the internet will show how they approach different aspects of marketing. It can also give you the chance to assess their understanding, ability and expertise and provide additional insight into their opinions on different marketing strategies.
It’s also worthwhile joining their newsletter via email. Email is an excellent combination of sales copy and information that will provide insight into their marketing methods.
7. Find out What Their Key Areas of Expertise Are
All marketers will concentrate on different areas and have various specializations, so it’s crucial to be clear about the skills you’re looking for in your marketing consultant before beginning looking.
We have a broad range of expertise focused on digital marketing and established and tried-and-tested traditional strategies for marketing. We also have less experience with direct mail marketing campaigns.
Some marketers might focus on a narrower area than we do which is fine too. It doesn’t mean they’re any better or worse than those with broader capabilities; it simply signifies that they’ve decided to specialize in various fields.
This means they’re likely to be an expert in their chosen field, which is appropriate for a business that is aware of the specific area of marketing they wish to explore. For instance, a company that is only interested in increasing
The quality of their SEO will be better off hiring an experienced SEO specialist instead of an all-rounder.
However, an individual with a greater variety of abilities can create a more comprehensive and complete plan for a company that does not have a particular goal for marketing. In most businesses that are more diverse, having a more extensive knowledge base is the best because it means you’ll be able to employ a greater variety of marketing strategies.