A Word of Advice for Local SEO - Nummero

Local SEO is similar to SEO in that it affects a website’s or a web page’s exposure in a web search engine’s unpaid results, often known as “natural,” “organic,” or “earned” results.

The author’s opinions are solely his or her own (except hypnosis), and they may or may not reflect those of nummero.

Seanfhocal is Irish meaning “old word,” and these time-honored sayings may be useful in helping your company or clients participate in rebuilding our communities into places of peace and abundance for all.

1. You can only sleep in one bed, no matter how many rooms you have in your house.


Rather than establishing a society based on selfishness and hoarding, localism recognizes that we all have the same fundamental needs and rights.

2. Stopping to sharpen the scythe is not a waste of time.


Take advantage of every chance to learn more about your community’s needs and how to communicate effectively using today’s media; what you learn will benefit both you and those around you. 

And congratulations for already being here, studying SEO to become a successful communicator of local needs solutions!

3. You’ll never plow a field by mentally turning it over.


Once you’ve completed the research, take a risk and get started! 

Take steps to publicize the local businesses you’re promoting, because you have just as much right to success as anyone else.

Your attempts will not be flawless, but you can learn from them. 

Concerning that…

4. The best way to clean unclean corners is using an old broom.


Wisdom is a result of accumulated knowledge. 

Because SEO is such an experimental field, your willingness to try new things regularly will benefit you much. 

Do you have years of experience marketing local brands under your belt? 

Consider joining a Buy Local organization to assist new brooms to learn from your experience.

5. If your haystacks are tied down, don’t be concerned about a bad wind.


Our profession may appear to be one where everyone is terrified of the next Google update, but history has proven that those who put in the effort to implement strong, human-centric practices consistently succeed.

6. Food turns cold while a person is out.


In local SEO, you must persevere. 

Neglected local business listings often include inaccurate information. 

Neglected reviews cause a steady leak of revenue and reputation. 

Hacked websites are the result of neglect. 

Make long-term local search marketing a part of your daily routine, and employ tools and software to establish a manageable workflow for all of this upkeep.

7. An empty sack will not stand.


Phony listings and fake reviews should not be the foundation of a local SEO effort. 

Shortcuts do not lead to long-term success.

8. The bleat of a lamb is often more informative than the bark of a dog.


Perfect for social media and marketing in general Because in most businesses, humble and helpful communication goes a lot further than self-serving braggadocio. 

Run a small business that gives back to its community by sharing, supporting, contributing, assisting, and standing in solidarity.

9. In a fairy wind, anyone can lose their hat.


Some things are out of our hands. 

Local business owners have learned to do the best they can under the circumstances during the pandemic. 

Few situations are ideal, and a balanced approach to both running a business and running life is a reality-based optimism.

10. No matter how long the day is, the evening will arrive.


My friends, bad times don’t last forever. 

Take this as motivation to keep working hard, learning from others, and enjoying your life. 

I know it’s not easy, but don’t let anything get in the way of your finest ideas about how amazing things may be.

While we can’t all live in Ireland (which is a shame! ), and we all live in various countries and situations, there’s a lot to be learned from Éire’s old wisdom as well as the Republic’s young and adventurous first hundred years.



Many others can benefit if we discover takeaways from what they have worked so hard to achieve and apply them wherever we are. 

On this momentous day, I wish you a future of shared health, mutual prosperity, and a little bit of luck!

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