Since most companies are struggling to stay on top of the changing business environment created by the COVID-19 epidemic, digital marketing companies and other digital marketing services – in the opposite direction – are in high demand.
Marketing on the internet has become established as a standard as more and more companies must come up with digital strategies that make them stand out in the online market and increase their revenue.
If you’re responding with your business to the ever-growing demand for digital marketing companies and you’re contemplating scaling up. It’s not an easy task and you’ll likely experience certain growing pains. However, when you take the necessary steps and precautions to get the change as easy as is possible.
In this article we’ll provide you with some strategies to grow your digital marketing companies in the current environment without sacrificing service quality or customer relations.
Once we have a better understanding of the many challenges your organization may face when trying to grow, we’re able to proceed to the strategies that will help you grow faster and more easily. A lot of these strategies will require the participation of multiple teams, so keep in mind that communicating your work to the entire company could be the most important factor in making these strategies successful.
In the first place, due to the current state of affairs the new normal, it could be moment for you and your marketing company to reconsider your buyer persona. The companies you represent and wish to serve have changed their priorities in the course of the epidemic, and their needs might not be as similar that they were prior to COVID-19.
It’s possible to make changes to your buyer persona simply by reviewing your current clients. Contact your team’s leads to inquire about the latest trends they see in your clients. This includes notes from meetings or reports of recent campaigns. They can give your insight into the changes in their business that could signal the direction of a larger trend.
Your buyer’s persona will assist you in identifying ways to improve your relationship with your clients you already have, as well as finding opportunities to market to potential clients who match the new persona.
How has their business been affected by the change in normal (and how will this affect the customers of their business)?
What are their new customers’ behavior and buying habits?
What is the most important importance for your customers today in the current normal?
Now that you’ve figured out the people is working on your project, you’re ready to enhance the way you work with them.
The process of expanding an agency is laborious, and what was working to keep your company going until the present may not be a good fit in a larger company.
Be ahead of the growing pains by reviewing your workflow processes and identifying possible bottlenecks that could arise during this process.
The process of scaling will likely involve the onboarding of new employees
which is why you can begin by streamlining the hiring process.
Develop a step-by-step process for HR teams to oversee the process of hiring, interviewing and onboarding,
such as using an application for managing customer relationships to track candidates and keep track of the current status of candidates in the stages of recruitment.
Your creative teams might require a change to their workflow. Do not be afraid to discuss with your employees how they feel their workflows could be improved. Is there a better method to stream new briefs for campaigns? Do you have ways to make meetings be less time-consuming, so employees can work more efficiently?
Once you’ve evaluated your organization on the inside, you’re ready to take a look at the outside.
They help their clients establish their brands, but it’s crucial to maintain your own brand, particularly when you’re trying to draw new leads and employees.
We talked about reviewing the buyer’s persona in the previous step, so put that to use to your advantage here. You might be able to identify opportunities to provide the services of digital marketing to specific segment,
e.g. companies that sell food and beverages or groups that meet in person, such as workshops and gyms that want to make their businesses online.
Your brand should be available if prospects and candidates try to search for your company,
so be sure to update your social media and website pages with the most effective campaigns that have recently been completed by clients in COVID-19.
You could also explain how your agency interacts with clients as a new norm,
in order to demonstrate that your company can meet their needs and expectations regardless of the environment.
Utilize the same methods you’d use for the businesses of your clients to attract new prospects and to sign up new retainers. Find glowing testimonials, create videos of case studies, maintain up a social media presence and regularly update your blog. You can show your clients the expertise you have by using your own agency as evidence of your efficacy.
The new norm has brought remote work to become
the norm method of collaboration and work more quickly than we have imagined.
The process of scaling remote work has its difficulties.
But if you establish a culture of work which is focused on remote work, you’ll be able to adjust and expand as required.
The management of a remote team is fundamentally based on trust.
You must trust the employees to perform independently.
Studies have shown that remote teams to be more productive
Because employees can handle their lives and work according to their own schedules and maximize their time at work.
It’s not simple to grow your marketing company in the current environment but it’s not impossible.
New conditions require new ways to work.
which is why it is essential to be able to adjust to any changes that occur.
Utilize the strategies and tips that are provided in the article
below to build the right path for growth of your organization with the least amount of resistance.
Keep in mind that any challenges will help your team emerge stronger from the other end.