Best Digital Marketing Tools for Small Businesses
So you want to know what the finest digital marketing tools for small businesses are out there.
You’re curious about what we utilize as a digital marketing agency.
We know you’re curious because you asked, and we listened!
So stay tuned because we’re going to present the top 9 digital marketing tools for small businesses.
And now, we’re going through the finest digital marketing tools
for small businesses because you asked for them!
Are You Using Digital Marketing Tools For Your Business?
There are hundreds of thousands of digital marketing tools available.
Several tools do each job, and they all claim to be the BEST tool or the cheapest for what’s included.
If you sat down and attempted to examine every single one of
the digital marketing tools available, you’d be there for a long time.
So, today, we’re going to share a simplified list of
the digital marketing tools that we utilize as a digital marketing business almost every day.
Best Digital Marketing Tools For Small Business
1. Google Analytics
Our is most likely the most popular tool on this list, and if you aren’t currently using it,
you should start right now.
Google Analytics is a web analytics tool provided by Google that records and reports on website traffic.
It is now a platform within the Google Marketing Platform umbrella.
in essence, a gadget that connects to your website.
also breaks out your website traffic for you so you can see
which sources are bringing in the most traffic and converting the most.
Here’s a look at our GA account, for example.
As you can see, organic Google searches account for the vast bulk of our traffic.
And having this sort of knowledge will be extremely beneficial to all of your marketing efforts.
This is because you can identify which ones are paying off the most and, as a result,
which efforts are worthwhile to invest in.
We can tell from that screenshot that our SEO campaign is paying off.
With Google Analytics, you can now track, learn, and perform a plethora of things.
But the most important thing to remember is
that it can immediately provide you with a birds-eye perspective of where your traffic is coming from.
As well as which traffic sources are converting.
One of the reasons it’s so popular is that it’s completely free to use!
If you’re new to Google Analytics and want a solid
starting point on how to utilize it to build your business, the
Google Analytics Academy provides a beginner’s course you may take.
2. Google’s Keyword Planner
If you’re doing SEO for your website or blog, you’ll want to utilize this Google tool,
which is also free.
It enables you to look up search terms, also known as
keywords, that are important to your business to see:
a) whether or not people are looking for them, and
b) If yes, how large is the search volume?
This will assist you in directing your content writing efforts so
that you know what subjects and keywords to write about in your blogs.
because YouTube is owned by Google and is the second most popular search engine behind Google.
If you operate a local business, you should also ensure that you rank for local keywords.
And tools like these might assist you in determining which local search phrases are being used the most.
Overall, these digital marketing tools assist you in keeping tabs on your audience and
their queries so that you may adjust your SEO efforts accordingly.
3. Google Search Console
Search Console features and reports assist you in measuring your site’s search traffic and performance,
resolving issues, and making your site stand out in Google search results.
You may recall that this service was previously known as Google Webmaster Tools.
When you link your website to this tool, it will display
how Google crawls, indexes, and serves your website.
Google Search Console may help you find out stuff like:
how many people visit your site and how they discover it, whether
they arrive on a mobile device or a desktop computer,
and which pages on your site are the most popular
It may also assist you in locating and correcting
website problems, submitting a sitemap, and creating and testing a robots.txt file.
We use this tool especially when we update old pages on our blog.
And it’s because we want Google to recognize
the improvements we’ve made in the hopes that it would help us rank higher in search results.
Overall, this is another free
Google tool that may help you enhance your SEO
efforts as well as just understand what’s going on with your website and visitors.
Google also provides a beginner’s guide for this.
So, if you’re new to this tool, give it a try.
4. SEM Rush
SEM Rush is most likely one of the most well-known digital marketing tools available.
It enables you to “manage SEO, content marketing, competition analysis,
PPC, and social media marketing from a single platform.”
In terms of functionality, this tool is identical to Google Search Console.
However, because it is a paid service, it provides far
more information and features than the Google Search Console.
You may use this tool to enter any term connected
to your business and check not just the search volume for it…
But also the keyword difficulty, which is how tough it would be for a
website to rank organically in the top 10 of Google for that term.
It also displays the SERP characteristics for that term, as well as frequently searched queries related to that phrase.
That is only one aspect of SEO tools.
Don’t forget that SEM Rush has an entire sidebar menu of tools for advertising, social media, content marketing, and more!
If you’ve read any of our blog entries on PPC, we’re sure you’ve heard us mention SEM Rush a few times.
That’s because it’s really useful in our SEO and PPC marketing.
In fact, in our “What Is PPC?” piece, we showed you how to use
SEM Rush to spy on your competition and view all of their PPC campaigns.
5. MozBar Extension
This is also a free Google Chrome plugin.
To utilize this, you only need to set up a free email account.
It also “provides you with immediate analytics when browsing any page or SERP.”
When we search Google for “social media advertising” and scroll down the results…
It displays the domain authority and page authority for each page.
Let’s go ahead and click on one of these results to see how the MozBar functions on a landing page.
The Domain Authority is indicated where the extension icon sits.
And if we click it again, the menu bar drops down from the extension appears, displaying
the PA and DA once more.
Then, tap on Page Analysis to receive further information, such as their meta description,
what keywords they’re utilizing in their headers, and so on.
And, as you can see, there is a premium edition that provides additional insights.
As a result, MozBar is an excellent tool for:
a. spy on your rivals, and
b. look for backlinking opportunities.
If you’re unfamiliar with the term “backlinking,”
it’s when another website connects back to yours from theirs.
You also want a website with a higher domain authority than yours to link to you.
Installing the MozBar extension is just a quick and easy method to
look up any website or URL and check what their authority rankings are.
6. Zoho Social
If you publish to any social media site other
than Facebook, you should utilize social media scheduling software to save yourself a lot of time.
Because Facebook has its built-in scheduling platform in Creator Studio, we state “outside of Facebook.”
In theory, it works on both Facebook and Instagram.
However, it does not provide all of the scheduling options for Instagram posts that we would want.
A social media scheduling program, on the other hand, is the way to go if you want to mass schedule
the same post to numerous networks at once.
Hootsuite is one of the most popular digital marketing platforms for new small company owners.
Hootsuite is a little restricted for what we want as an agency,
however, it frequently suffices for small company owners.
In typically, social media scheduling software will only allow you to mass schedule a
whole month’s worth of material or more in one session.
This will not only provide you with better clarity and direction in your social media activities…
but it’s also far more efficient than pausing what you’re doing every day to plan a post.
7. Social Media Analytics
Now, before you go searching for a firm name or program named “social media analytics,”…
…we’re referring to the metrics that are integrated into every social media site,
such as Instagram Analytics, Facebook Analytics, and so on.
Analytics are frequently included with social media scheduling tools.
However, the statistics contained inside each social media site are included free of charge with the software.
It’s also quite simple and quick to find any specific information you’re looking for.
We glance at them practically every day, therefore we’ve included them on our list.
8. Canva
This is one of the digital marketing tools we’ve discussed in earlier articles on graphic design.
Canva is an online design and publishing platform to enables anybody in
the world to design and publish anything.
There is a free version as well as a premium Canva Pro edition
that adds a few additional capabilities for $10 per month every year.
Canva is a wonderful tool for creating branded visuals if graphic design is not your forte (or even if it is!).
If you’re confused about what to produce, you may
have access to royalty-free stock pictures and uncover great template ideas.
We appreciate this tool for small businesses since the free version is still quite beneficial for beginning designers.
Alternatively, for entrepreneurs that wear several hats.
The premium edition, on
the other hand, includes extra tools that give more experienced graphic artists a bit more leeway.
Of course, seasoned designers can and will want to experiment with different picture editing tools.
Canva, on the other hand, is a well-rounded program for everyone.
9. Zapier
The following is one of the most prominent digital marketing automation tools.
Zapier is an automation application that “automatically transfers data across your online apps.”
So, to utilize this tool, you choose a trigger and an action or series of
actions that should occur as a result of that trigger.
Here’s an example of how to use the tool that they provide.
When you receive a new Gmail, this might be the trigger.
Zapier will copy the attachment from that Gmail to Dropbox and
then notify you on Slack that there is a new Dropbox file.
This is referred to as a “Zap” by Zapier.
It also can integrate with over 3,000 different programs.
As another example, you might create a Zap
that downloads any new leads from your Facebook ad campaign into an Excel spreadsheet.
Then, establish another trigger so that when a new entry is made in that
Excel sheet, it automatically sends you that information.
Alternatively, it will notify you by Slack or whichever method is most convenient for you.
This type of automation saves you a lot of time.
And we all know how valuable this is in business.
However, it may also be utilized to help things go more quickly for your consumers.
For example, based on the example we just gave…
…say you promise a lead magnet in return for people’s contact information in your Facebook ad.
You might configure the Zap such that whenever you receive a new
Facebook lead, their information is automatically added to your MailChimp email sequence.
This is done to ensure that they receive the initial welcome email or
lead magnet promised in your originalFacebook ad campaign as soon as feasible.
All without you even knowing you’ve received a fresh lead.
You might be focusing on other parts of your business while Zapier does the job for you!
They provide both free and premium programs, so you may choose the one that works best for you.
However, we have found this technology to be a LIFESAVER when it comes to making marketing easier.
Conclusion
So those are our top nine digital marketing tools, which we utilize daily as a digital marketing business.
Have you tried any of these resources?
Do you have any favourite tools that aren’t on this list?
Because, as previously said, several digital marketing solutions available.
And while it’s hard to include them all in one post, these are
the top nine that we utilize the most frequently.
So, if you enjoy any of these tools, or if there are more that we haven’t included,
please let us know in the comments!
Otherwise, that’s all we’ve got for you today.
If you want more assistance with your marketing tactics, please see our digital marketing services.
You can also contact us since we are the top digital marketing agency in Bangalore.