Blog Conversion Rate Optimization Do’s and Don’ts
Blog conversion rate optimization (CRO) may be a challenging discipline to acquire in content marketing.
Knowing the key dos and don’ts is a good place to start.
From a marketing standpoint, the primary objective of content is no longer to amuse, entertain, or educate.
Instead, the goal is to convert visitors and readers into consumers, users, and subscribers.
Your content might be a one-of-a-kind piece of excellent writing, but if it doesn’t convert, it’s worthless.
However, there are ways you may do to transform your excellent content into a viable marketing tool.
Let’s speak about what you can do — and what you should avoid doing – to boost your blog conversion rate.
How can you increase conversions with your blog?
Blog material may efficiently meet two of the various conversion goals:
Direct visitors to the sales page.
Persuade visitors to subscribe by providing their email addresses.
Blogs, with a few exceptions, do not exist in isolation.
They are a component of a comprehensive marketing strategy designed to promote a product or service.
Naturally, a corporation wants to promote its items, and blog material is one of the tools used to persuade readers to buy.
This is where content authors use their magic to entice readers to click the link or subscribe.
For example, Copyblogger, a prominent content marketing education site, strives to increase its subscriber base, which is its conversion objective.
It adds a subscription form to the sidebar of the blog page for this purpose.
A reader, who most likely encountered the blog article while seeking content marketing suggestions or recommendations, may be interested enough to sign up for free training and provide their email address.
They’ve been converted!
However, not all content converts, and conversion rate optimization, or CRO, approaches may assist your content marketing plan.
Seek out Conversion Rate Optimization possibilities.
Begin by examining your blog entries to discover those that you believe may perform better.
This will be your first stop in enhancing the conversion rate of your blog.
Use an analytical tool, like Google Analytics, to identify blog entries that, on the one hand, receive a lot of traffic but have a poor conversion rate compared to the site average.
These are the posts you should focus on for conversion rate optimization.
High traffic indicates that they are well-searchable and relevant, yet something prevents people from converting.
Try using some of the tactics listed below to both your past posts and the ones you’re about to compose.
Such an approach has the potential to greatly enhance your total blog conversion rate.
Blog CRO Dos and Don’ts
Let’s take a look at the greatest conversion optimization strategies and the most typical blunders that content writers make while attempting to improve the performance of their blogs.
Do you make frequent posts?
The key term in content marketing is consistency.
You must keep your current and prospective readers interested by publishing new and fascinating information regularly.
More postings equal more traffic and, as a result, more leads and potential conversions.
But how frequently should you post?
Statistics suggest that posting 11 or more times per month results in a significant increase in inbound traffic.
As a result, strive for that frequency, and if you can post four times each week, even better.
Google has provided another perspective on this topic.
Google launched an algorithm in 2011 that filters search results based on their “freshness.”
Of course, this filtering applies to hot themes or repeating occurrences, but it also applies to constantly updating material.
Posting often may improve your searchability.
A similar logic applies to Google’s highlighted snippets, in which the algorithm selects the most recent updates to return following a query.
Don’t be a spammer.
While you should strive for an ideal posting frequency, don’t publish only for the sake of blogging.
Readers believe me, I will see right through it.
If you don’t have anything to say one day, don’t say anything at all.
Both your regular readers and new visitors to your blog expect to find relevant material linked to your business.
Of course, you may be witty and entertaining every now and then, but the essential point is that your material should give the idea of an integrated, spontaneous flow.
Anything added only to cover a void will stand out and tarnish your reputation among users.
Conduct A/B testing.
Experiment until you find the ideal – or almost perfect – a technique for achieving a high blog conversion rate.
Little things may make a huge difference — for example, did you know that the color of your CTA button can have a large impact on your conversion rate?
During A/B testing, it was discovered that red CTA buttons outperform green ones, which was quite surprising given that red is typically associated with “stop,” and green is associated with “go.”
However, when the red button was utilized, the data revealed a 34% increase in conversions.
You may do comparable testing to confirm the strategy concepts you want to deploy.
Experiment with several alternatives and compare their results.
Don’t attempt every CRO trick you can discover.
You will come across many lists of useful insights, tips, tactics, and best practices when developing your blog conversion rate optimization plan (hey, you are reading one right now!).
Don’t try them all at once.
Some of them will help you, while others will not.
Test each new option thoroughly, keeping track of the findings — and keep in mind that proper A/B testing might take up to four weeks, so be patient.
If you attempt every optimization strategy you can get your hands on, some of them may result in a slight rise in your blog conversion rate.
However, you will not know exactly what worked in your circumstance and will continue to use ineffective tactics that waste your resources.
Use calls-to-action wisely.
People frequently forget that CTAs aren’t only for landing pages, but also blogs.
I strongly advise you to go through your CTAs for both old and new content.
CTAs might be the reason why your older posts aren’t generating as many conversions as you’d want.
If they appear at the bottom of your content, your readers may just disregard them.
It’s time to revise your CTA approach!
You may experiment with the following CTA design options:
Insert your CTA into the sidebar.
Most readers will hunt for extras in the sidebar — connections to other material, special discounts, and, of course, CTAs.
Change the look of the CTA.
You’ve seen how simply altering the color of your CTA button may increase conversions.
See whether the CTA button design is outdated and needs a facelift.
Consider a slide-in CTA that shows when the viewer scrolls down the page and does not obscure any other information.
A slide-in CTA has a higher chance of capturing the reader’s attention without obstructing the text.
Make an effort not to clog the region around your CTA button.
Of course, you want to make the most of your sidebar space, but some studies suggest that removing the clutter around a CTA button may increase blog conversion rates by up to 23%.
Make sure that all CTAs open in the same window.
Users are often cautious of links that open new windows and place less faith in them than those that open within the same one.
Pop-ups may be effective.
They can, however, hinder Google crawlers from scanning your site too far, which means you may be scoring an SEO own-goal!
CTAs should not be used to deceive readers.
Take a look at what’s written on your CTA.
Yes, such text should entice visitors to click the button.
Does it deliver on what it promises?
Is your “no-strings-attached” offer genuinely no-strings-attached?
Will the user get what they expect to get?
Your CTA should state clearly what the user will receive.
If your service isn’t free, avoid using this phrase in your CTA.
Customers who are dissatisfied with your product or service may be more detrimental to your reputation than those who are not converted.
Another best practice is to avoid using ambiguous or generic messages on your CTAs.
In the screenshot below, the business changed the ambiguous “Test it out” CTA with “See the demo,” which clearly states what the user would receive by clicking the button.
By the way, this adjustment increased the conversion rate.
Make intriguing content.
This one is in the “No comment” category, but let’s have a look at it anyhow.
For any of these strategies to succeed, your copywriting must capture the attention of the readers and be intriguing, relevant, and engaging.
Above all, your material should be alive.
What can you do to bring your blog entries to life?
There are two fundamental principles:
Write about issues that interest you.
The intriguing themes vary per industry, but the general guideline is to write about the most recent and fresh events and advances.
Posting your company’s updates – press releases, product announcements, future events – is always a sure bet.
In addition, keep an eye on your industrial area and share your appraisal of new advancements.
Posting valuable content is an excellent habit.
Share something your readers can use in their processes — tips, checklists, how-tos, and tutorials, for example.
Include photos, videos, and animations in your postings to make them more visually appealing.
Your readers will appreciate long, informative readings, but you may spice them up with infographics demonstrating your unique research on the subject.
Make use of colorful and exciting terminology.
Don’t ruin your wonderful information by using dull and monotonous language.
Don’t be scared to make fun of things, to provoke them, to tease them, and to make fun of them.
However, use these approaches sparingly and just to enliven the discussion.
Don’t turn into another Internet troll.
Being honest is the simplest approach to generating amazing, engaging content.
Write about genuine things and experiences, including case studies and quotes that are relevant, and your material should never be dull.
Conclusion
Make use of colorful and exciting terminology.
Don’t ruin your wonderful information by using dull and monotonous language.
Don’t be scared to make fun of things, to provoke them, to tease them, and to make fun of them.
However, use these approaches sparingly and just to enliven the discussion.
Don’t turn into another Internet troll.
Being honest is the simplest approach to generating amazing, engaging content.
Write about genuine facts and experiences, including case studies and quotes that are relevant, and all of this should ensure that your material is never boring.
Content marketing provides a plethora of options.
The beautiful part about it is that there are no predefined rules for organizing your blog.
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