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The Meme Marketing Game

The Meme Marketing Game

Meme marketing, as the name implies, is marketing using memes. Memes are light and humorous pieces of material that viewers relate to and have a high likelihood of being spread by the masses. Brands are quickly adopting this online pop culture, giving rise to a new phrase known as meme-jacking. Meme-jacking is the practice of […]

The Importance of Logo Design

The design of your logo is an essential component of your brand. Consider how many logos you recognize that do not include their brand name. That is the strength of a distinctive logo, which indicates high brand recognition. Do you need any more convincing why logo design should be a top priority for every business? […]

The Importance of Website Design and How It Aids Business Profitability

When it comes to emphasizing your online presence, there are a few things you should keep in mind. What does this mean for internet marketers? Essentially, establishing your online presence does not end with merely constructing a basic website for your business and/or corporation. Most, if not all, websites have achieved success through internet marketing […]

SEO Content Readability: Mistakes Your Plug-in Won’t Detect

To marketers, the term “readability” conjures up images of the well-known WordPress plug-in Yoast SEO. If you’ve never used it, this is a Yoast feature that calculates the reading “difficulty” of a piece of writing using a strange formula. It then gives suggestions such as shortening sentences, employing a more active voice, and splitting up […]

SEO Best Practices You Should Stick To

The harsh reality is that if your website is not ranking in Google’s top 10 results for your target keywords, it may be invisible to Google. SEO is the process of optimizing a business, product, or service for a location-specific search query. Google determines what results to show a user depending on IP address and […]