Experiential marketing was a rapidly growing trend in the years leading up to the epidemic.
Consumers were loving these one-of-a-kind events,
and businesses were benefiting from greater visibility and loyalty.
All of that, however, came to a halt when COVID-19 entered the picture.
Since then, firms have gotten more inventive with their experiential marketing efforts.
In-person experiences can now provided online thanks to technological advancements.
Now that marketers understand how well these emerging possibilities work,
virtual and hybrid experiences aren’t going away anytime soon,
even if a return to “normal” is on the horizon.
Here are some predictions for experiential marketing in 2021 and beyond!
Using Advanced AR Technology Will Become a Must for Retailers
Augmented reality, or AR for short, is a type of experiential marketing
that allows consumers to interact with products or services in a much more enjoyable and personalized manner.
Brands were already incorporating augmented reality into their marketing efforts
before the pandemic, but lockdowns and social distancing measures accelerated this trend.
Brands may use AR technology to show their customers what makes their product or service outstanding rather than just telling them.
This allows brands to interact with their customers more effectively, give them unique experiences, and decrease costly returns.
Because customers can buy from the comfort of their own homes,
AR technology eliminates any concerns about hygiene and cleanliness.
Sephora is one firm that has had remarkable success with its augmented reality marketing strategy.
Sephora’s Virtual Artist App, which uses facial recognition,
allows customers to virtual test on beauty products before purchasing them in-store.
This try-before-you-buy option is very prevalent in furniture businesses.
Home Depot, Lowe’s, and Ikea all have
AI technology embedded into their apps that allow customers to see
how various paint colours and/or furniture items
will look in their homes before purchasing them.
To stay up with shifting consumer needs,
firms will need to integrate augmented reality shopping capabilities in the future.
If they do not, they risk falling behind.
Hybrid Events Are Here to Stay
When the epidemic struck, in-person events compelled to develop
new revenue streams and embrace platforms such as Instagram Live, TikTok, Twitch, and Zoom.
Concert experiences, in particular, had to be radically altered in the music industry.
Fortunately, they were able to make that shift smoothly.
Major musicians such as
Justin Bieber and the Weeknd’s TikTok live performances,
Swizz Beatz and Timbaland’s 5-hour “producer fight” on Instagram Live,
and the Wacken World Wide live stream were all enormous hits!
Many groups who moved their in-person events online
were able to dramatically lower ticket prices or make the event free.
With no upfront fees and no geographical constraints,
their experiences were made available to a much bigger audience.
This benefited brands that we’re able to broaden their reach.
Because safety concerns will be a part of our lives for a long time,
giving customers the option to attend an event electronically
or in person would benefit companies significantly
Now that we understand how effective larger-scale virtual events can be,
a hybrid approach that continues to cater to virtual attendees will most likely embraced for future events.
The COVID-19 pandemic has permanently altered our way of life.
Our “return to normal” will not be a straight line,
and many people will be cautious to attend in-person gatherings for some time.
Fortunately, we’ve seen how fantastic technology can be when it comes to experiential marketing.
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get in touch with Nummero top digital marketing agency in bangalore.