The popularity of smartphones has exploded in recent years. Google launched a new search engine algorithm known as Mobilegeddon on April 21, 2015, to enhance the mobile user experience. One of the rating criteria was the mobile-friendliness of a website. This mobile-friendly ranking algorithm was created to help mobile-friendly pages appear higher in Google’s mobile search results. Following this upgrade, mobile traffic grew in parallel with the number of smartphone users, which exceeded 2 billion in 2016. According to a recent study, smartphones now account for nearly 80% of all online searches.
Your website must have a responsive web design for all of these purposes. Responsive web design simply refers to a website that has been built in such a way that all of the content, images, and layout of the website remain the same and adjust on every screen, including a desktop monitor, laptop, smartphone, or tablet. When a user opens a website on their laptop, for example, he sees the whole website. When the same user opens the same website on their smartphone or tablet, however, the website changes to suit the smaller screen as well.
This implies that the website should react to the user’s preferences. You don’t have to create separate websites for different devices if you use responsive website design. This ensures that your website is compatible with mobile devices.
Other significant advantages of creating a responsive web for your company website include:
Increased search engine ranking is one of the most significant benefits of creating a responsive web design. When users have a positive experience on your website, search engines will assist you in ranking higher in the rankings. The importance of responsive web design as a ranking factor has increased. Sites with a responsive design load quicker, which improves your rating and lowers your bounce rate.
When visitors to your website notice that it effectively reacts to their preferences, they will spend more time on it. Sensitive web design can have a better user experience while also improving the brand’s high-quality credibility.
According to traffic figures, mobile devices account for nearly 80% of all web searches. This further emphasizes the importance of having a website that is compatible with all mobile devices. You’ll note an increase in the number of visitors and the amount of time they spend on your site if you use a responsive web design.
Higher Conversion Rate
According to our findings, mobile conversion rates are approximately 64% higher than desktop conversion rates. As a result, the secret to a higher conversion rate is to create a responsive web design with a strong user interface. If your visitors spend more time on your website, they will develop faith in you and return to do business with you in the future, resulting in a higher conversion rate for your website.
Sensitive web design allows you to reach out to customers on smaller devices as well (smartphones, tablets). It offers a consistent user experience, increasing retention, lead generation, sales, and conversions. It will also assist you in staying one step ahead of your competitors. Nummero is the best website development company .connect with us if any queries