Do you know there is a longer attention span for goldfish than for humans? When you think about creating a website or redesigning an existing one, this is a very significant fact to take into account. Redesigning a website is not just about updating the aesthetic, far more is involved. If your audience tries to locate your website on Google search or has trouble navigating, it’s a loss for your digital marketing agency, no matter how innovative it is built. And this is where it comes to SEO. During a website redesign, the SEO part is not tarted up and significant factors that can later negatively affect the website can be ignored several times.
Here are common SEO mistakes that one should avoid during a website redesign
During a website redesign, the most popular and undoubtedly greatest error is not considering SEO from the very start. Often, when the website has entered the stage of coding or is completely complete, the SEO team is involved. However, if there are last-minute SEO changes in both design and coding, this can assert to be expensive for your business. Not only does SEO mean keywords, but it also includes metadata, website content, taglines, imagery, CTA’s, etc. This means that the SEO team is involved from the early stages in the redesign process itself.
Missing out on commonly searched keywords
The most important element of SEO is keywords, as it helps to keep your website focused. The best way for your users to add value to each page, however, is to concentrate on ‘one word per page’. More damage than good can be done by excessive keywords. Google can detect sites that overuse or jam redundant keywords in their pages and this will greatly impact your reputation and search engine ranking. The easiest way to infuse keywords is to fill them into your high-quality content naturally. Ensure the content accurately describes the subject. Identify and include in the relevant pages the keywords that users are most likely to use.
Not paying attention to the URL structure
Search engines would still prefer URLs that thoroughly clarify what the content of your website is about. If your page includes unaligned, undecipherable, and long URLs, make sure that all of them are corrected during the redesign of the website.
Not focusing on responsive design
Google recommends mobile-optimized websites and, thus, one of the easiest ways to provide users with a better browsing experience is to have a responsive website design. Responsive design allows the website URL to be the same on any platform with the same HTML code. This setup makes it easy for Google to crawl through pages and retrieve content. This increase in crawling performance will indirectly assist Google to index more of the content of the site and keep it fresh appropriately.
Not doing an audit of the existing website
Before revamping, it is incredibly important to audit the website to ensure that you know the strengths and -limitations of your platform. The most important metrics you need to remember would be
-The top-performing keywords (based on traffic, rank and lead generation)
-Number of monthly visitors / unique users
-Inbound linking domains
-Total number of pages that are indexed
-Total number of pages that receive traffic
-Keeping a database of these critical metrics can help to analyze where the website needs work and can be redesigned accordingly.
SEO is a very cost-effective and reliable way for your target audience to put your website into the limelight, which in turn will help you expand your company and drive sales. To learn more about how to use SEO to your benefit effectively, leave us a message and we’ll get back to you.