People are being pushed into self-isolation around the country to avoid the spread of the deadly coronavirus. Many marketers will have to deal with one of the most challenging periods of their careers at this stage. Aside from the fact that digital marketing does not involve face-to-face contact and hence is compatible with social distancing practices, one of the major benefits of Social Media Management is that marketers can see which of their activities produce the highest quality leads at the lowest cost.
Current scenario of social media
• According to e-Marketer, Facebook’s entire app suite has seen a 70% rise in use in the last month. Although spending more time at home, consumers are using these apps to keep themselves amused, linked, and updated.
• Many advertisers are cutting back on marketing spending, but brands are concentrating on interaction and using social media to keep their consumers engaged and create brand awareness.
• For various types of content, people are turning to various platforms. TikTok and Snapchat, for example, have provided amusement, entertainment, and diversion during this period, while Facebook keeps them up to date on the latest news and events.
There will be no ‘winners’ from this terrible pandemic, but businesses will emerge stronger as a result of a mixture of smart crisis management, sincere empathy, and a thorough awareness of the ‘new normal’ that people are experiencing.
Some obvious social strategies that digital marketers should focus on in the recent scenario
During and after COVID-19, every brand’s message, advertisement, and ad will require an extra layer of care and empathy. Brands will certainly keep marketing and selling their goods and services. However, it is not recommended that COVID-19 be used as a medium for self-promotion. The COVID-19 pandemic is not an opportunity for brands to profit from.
Reconsideration of marketing strategies
We suggest rethinking the content and social media strategies to match evolving customer needs and buyer personas. People are more likely to spend on basic commodities than on luxury products in the current economic climate. This is also a good time for brands to reconsider a number of priorities and strategies that they had planned. For instance, the target of acquiring new customers could be shifted to customer retention and support.
Communicate clearly with customers
It is often preferable for brands to over-communicate rather than under-communicate, particularly during times of crisis. It’s worth noting whether a company’s team is transitioning to working from home, as this could have an effect on customer service or delivery times. Brands and companies should aim to make any message transparent and meaningful across social media, and avoid making assumptions. Customers will have more time to analyze and respond if decisions are shared as soon as possible.
Support your team & keep them informed
In times of crisis, it’s important for companies to stay in touch with their staff and set certain standards for how work will be done in the coming months. Productivity can be impaired as people adjust to new working practices, so it’s important to inform the team about the plans for dealing with the new work environment. For example, digitalized sign-in, payslip generation, Zoom meetings, a temporary and voluntary slack channel for teams to exchange information and news, and so on.
It is critical for marketers to perform extensive research on changes in consumer behaviors and behavior, as consumers’ preferences, values, and attitudes which shift as a result of the crisis. Small companies will be much more aware of the value of digital marketing during and after the COVID-19 crisis, as they have already seen conventional marketing yielding lower returns on investment. Marketing will become more digital as the world becomes more digital. For a new, post-pandemic environment, digital marketers simply need to react with updated strategies and target market. Send us a message and we’ll get back to you with more details on social media management!