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How Does Brand Management Affect the Profitability of Your Company?

How Does Brand Management Affect the Profitability of Your Company?

Every marketer understands the need for brand management, but not everyone agrees on why. This is because the strength of your brand seems determined by client perception, and changing how a market perceives you is incredibly difficult. To create a brand that customers choose over rivals, you must first establish a clearly defined brand vision, […]

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