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What exactly is a ‘Buyer Persona,’ and why is it important?

What exactly is a ‘Buyer Persona,’ and why is it important?

Buyer personas are research-based profiles that reflect your target audience and may assist you in optimizing important elements of your sales and support. If you’ve been in the marketing world in the last several years, you’ve undoubtedly heard the term “buyer persona.” It’s thrown about nonchalantly as if everyone owns one and understands what it […]

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