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How to Set a Marketing Budget for Your Small Business

How to Set a Marketing Budget for Your Small Business

Putting together a marketing budget for your small business used to be a lot of guesswork. The norm was to throw spaghetti at the wall and see what stuck. This method of trial and error is both costly and ineffective. Small business owners are now learning how to use the various tools available to them […]

Intent Marketing: The Life-Changing Power of Giving People What They Want

You know how you think you’ve come up with something new and wonderful. Only to google it and discover been stated a hundred times before? Last week, I coined the phrase “intent marketing.” It turns out I didn’t make it up, not at all, but that fine. known as convergent evolution. Regardless matter who coined […]

The Ultimate Content Creation Guide

Where do you go first when you need professional assistance or a solution to a pressing question? Google is my best guess (or your preferred search engine). You are not alone; Google alone answers over four billion search inquiries daily. When you type a question into the search field, the links that appear in the […]

HOW TO DO COMPETITOR ANALYSIS IN DIGITAL MARKETING

THE SIMPLEST WAY TO DEFINE COMPETITOR ANALYSIS IS   Based on analytical research and review of the business, competition, and rivals, a process to evaluate your marketplace, holes in your strategy, and future opportunities that you can exploit. HERE IS WHY COMPETITOR ANALYSIS IS IMPERATIVE FOR YOU   To be a step ahead of your […]

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