Google is continuously trying to make the internet a better place. One of the biggest aims of the tech-giant is to support growing mobile usage and obsolete computer-first approach.
In doing so, Google has discovered three main problematic issues:
Google is handling this end problem with determination with a moderate shift towards mobile-first indexing – a methodology which has gone viral in the marketing strategy of businesses.
The meaning actually goes by its name. It basically means that the mobile version of the website tends to become the point of reference for Google as it includes in its index and the standard for how they decide the rankings.
At present, indexing takes desktop site into account first. So, if a user searches for a website on his/her mobile, it may happen that he/she is not getting all the information which happens in the case of the desktop interface. To make certain that users are getting all detailing perfectly of the website Google nowadays ranks mobile pages and indexes according to their content. In general terms, Google conducts a mobile-friendly test and ranks them accordingly.
This could affect your business at a certain level because if your mobile and website content is different, then Google can delete your page from the index. Hence, certain high-end business could face a major issue because their content is generally huge.
If one needs to maintain their mobile and desktop content simultaneously, then a certain methodology has to be followed.
Gradually, the added functionalities of running mobile and desktop pages will definitely make any business to change their pages (i.e. redesign) accordingly. One may take the help of digital marketing service providers like Nummero – who will help you to get the maximum traffic using SEO, branding as well as in terms of designing your websites. It is next to impossible to judge and comment on how the web ecosystem will react to this mobile-first index methodology, but it is crucial that business adapt accordingly to stay in the game.