Too much can happen in a single year, let alone a decade, in our current world. Remember the fact that WhatsApp, Instagram, and Snapchat did not exist before 2009. But what happens after that? What would we expect from the next ten years?
Many of the characteristics of today’s social media environment – from concerns about openness to AI’s growing position – show how social media will continue to change between now and 2028, and what that means for brands and upcoming startups. Social networking has been the web’s secret, interwoven fabric for many years, linking individuals, brands, and organizations. That isn’t going to improve on its own. With the rise of the Internet of Things, social media is likely to become the starting point – a personalized hive mind – for linking items, documents, and transactions, as well as individuals.
Take, for example, WeChat. China has already embraced the future, and the West will soon follow suit. E-commerce, smartphone, and social media have blurred the boundaries between online and offline retailing, resulting in a large convergence. As a result, social media has become a forum for everything from brand building and customer engagement to supply chain operations, not just online growth.
With the emergence of ‘buy now’ features in social content, social and retail are already merging. The brand operation will expand in size and become more profoundly rooted in new forms of social spaces in the future, such as a shoppable 3D environment where all social media users will hang out. Brands who want to remain competitive must-see social media as an important part of their overall strategy, not just marketing and communications. If you don’t interrupt yourself, you’ll be disrupted. Agencies that are reluctant to invest in, innovate, and evolve their social capabilities will fall behind their clients.
Even so, We must also plan for social fragmentation, with varying levels of interaction among different social contacts. As the amount of content generated by friends, family, colleagues, the media, and brands reaches critical mass, this will become important.
As a flood of data fills our different devices and realities, marketers will find it increasingly difficult to break through the noise. But with that comes a plethora of possibilities. Bots powered by artificial intelligence will play a bigger role in the future, continuously learning about us to streamline our interactions with friends and brands.
The data that customers produce would be more valuable to brands as a result of AI-optimized experiences. Consumers, on the other hand, would have a greater understanding of this value exchange. By 2028, people will have established their willingness and ability to monetize their data and power by selling, exchanging, and transferring the personal information they share with brands and social media.
Data will become more politicized, and stricter control (whether enforced by government or industry) will help to minimize the number of data controversies like Cambridge Analytica, though it is impossible to fully eradicate them. Scoundrels will still find a way to get away with it.
The silver lining is that lawfully obtained data will give advertisers and their agencies a much richer image, allowing for more precise paid social targeting, a more personalized product experience, and fascinating opportunities for content creators to tell stories tailored to individual interests.
Of course, this is just a sliver of what the future of social media means for the marketing industry. Above all, we must note that data and AI will ultimately dictate our view of the world through social media – and that, despite all the shiny toys, we must regard customers as people, not just numbers on a computer.
Nummero will keep the brand up to date with current trends and keep you informed about future developments and trends in Social Media. Digital Marketing is critical for startups to generate sales. It is critical to creating brand recognition through social media if you want to succeed in today’s competitive world.