Digital savvy consumers at all rates use some form of social media today. While accessibility to connect with customers is irrelevant, a brand’s real challenge Highlights some sort of unique content and catches eyeballs.
In my view, there are two facets of creativity on social media – what social media has to offer as new tools for communicating with users, as well as what companies or individuals do in terms of creative content to communicate with their audience.
I’m always looking for updates and product innovations from various social media platforms. When a social platform releases a new feature, it still looks for brands or agencies that can quickly pick it up and deliver innovative solutions. Social networks move their latest updates up the news feed of users, ensuring viewers consume fresh content regularly. For example, when Facebook Live broke into the scene, Facebook went to notify every follower when a brand goes live.
While this becomes one aspect of delivering Innovation, brands also need to innovate independent of the emergent new tech. New patterns come from all corners of the Internet, and brands need to pick up the kind of content that is causing waves and change their strategies accordingly. Reddit and Tumblr, for example, are unique platforms with high levels of engagement and dedicated communities. Internet humour, creativity, global tech, entertainment, and rich visual content always seem to rise from here. These media are often two to four months ahead of Facebook and Twitter in producing organic viral content.
Fundamentally all aspects of creativity allow you to create quality content to engage with your audience. The Innovation of content needs to be built in the culture of the related social media team. Such an organization needs to subscribe to trusted resources to get updates on new product developments of social platforms and pay immense attention to what is being talked about on the Internet. All this must happen while remaining authentic to the brand. You cannot be innovative without being honest.
Catch the wave with Nummero at the right time enough times and you will start leading the pack in producing innovative content for your brand.