Cloud & Security leader: Drive M&A scale through global marketing ops execution
Company
Cloud & Security leader: Drive M&A scale through global marketing ops execution
Engagement
- Scale Client creative, marketing automation and web resources
- Timely delivery of tasks to meet client expectations globally.
Results & Key Insights
- In house training on reporting (RCA)
- Compared to last year, the number of events this year have significantly increased (Partner, National, Regional and Webcasts).
Company
The Challenge
The Solution
The Results
Company
Company provides server-side flash storage for the enterprise and delivers unconditional, consistent performance for data-intensive applications.
The Challenge
Company had been using Salesforce but the integration process with Marketo was proving to be such a major challenge that they were ready to shift to NetSuite even if it implied significant extra time and cost.
- A very low growth in leads as well as a poor database size of less than 10,000 leads
- Inability to track leads and effectiveness of national events like Oracle OpenWorld, VM World, etc.
The Solution
In just one week, Nummero was able to seamlessly integrate Salesforce with Marketo
- Out bound campaigns were in action by day 10, instead of the usual 5 weeks
- Complete tracking of leads from all online and offline events like website, webinar etc.
The Results
- An increase of 475% in lead database size
- In just 2 months, anonymous database size increased from a few thousand to more than 80,000
- 12 campaigns in 3 months a sales potential of $400,000 from an investment of less than $20,000
Testimony
We are impressed with the professionalism and dedication shown by Team Nummero.
Their strong suit is their ability to work across services (Web, Marketo, and Creative) from ideation to execution. The dedicated resources for Marketo has made our marketing efforts easier and effective. We are delighted withthe work Nummero has done for us.
Sr. Demand Generation Manager
