Businesses are finding it challenging to keep up with the ever-changing trends in digital marketing since it is developing at a quicker rate.
According to Adobe’s 2013 Digital Distress study, 76 percent of managers believe that marketing has changed dramatically in the last two years compared to the preceding fifty years.
Traditional marketing principles and dictums no longer hold water in the face of continuously changing marketing trends and customer expectations.
Marketers in the twenty-first century have a significant obligation to not only be creative in content delivery but also to target relevant customers through effective touchpoints.
With the marketing environment undergoing massive transformations, it would be absurd to believe that the near future will not be dramatically different from where it is now.
According to a Forbes poll, 75 percent of organizations that use AI and machine learning can improve customer satisfaction by ten percent.
Artificial intelligence and machine learning have brought huge benefits to the field of marketing, from providing precise, real-time analytics and measurements to refining product line and pricing strategies to boosting customer experience and assistance.
According to a study by Research and Markets, AI-based chatbots now handle around half of all client inquiries.
The worldwide AI-enabled market expected to reach $2.2 billion by 2024, according to estimates.
As a result, AI-powered chatbots will be the next big thing in customer relationship management shortly,
as they are capable of interpreting complicated requests and providing customized replies.
We may anticipate AI strategy to be the new standard in marketing by 2025,
as technology continues to advance tremendously and new applications emerge.
Marketing managers’ primary responsibility is to assess numerous methods to provide consumers with more dynamic, engaging, and personal experiences.
Virtual reality has emerged as the most effective and competent option in recent years.
Virtual reality will become a significant aspect of marketing efforts by 2025,
according to MarketsandMarkets, as the market grows from $7.9 billion in 2018 to $53.6 billion in 2025.
Virtual reality allows people to engage with a company or brand on an emotional level
that is inconceivable when compared to traditional marketing methods.
Virtual reality is already being used by several prominent vehicle and smartphone manufacturers to create 360-degree interactive experiences.
According to PWC, at least once a day,
65 percent of consumers aged 25 to 49 speak to their voice-enabled gadgets.
Voice commerce is expected to generate $40 billion in the United States and $5 billion in the United Kingdom by 2022, according to OC&C Strategy Consultants.
Voice assistants are increasingly being used by organizations of all kinds, which has opened up new options for marketers.
Many marketing professionals believe
that voice assistants are the way of the future since they enable contextual engagement with consumers and clients.
Many businesses are turning to voice-activated technology as a tool to help them take personalization to a whole new level.
Gartner predicts that 30% of all Internet searches conducted without the use of a screen by 2020.
We’ve proven that demand for digital marketing will continue to rise shortly.
‘When there is demand, there must also be an adequate supply,’ states the basic economic law.
As a result, a growing number of educational institutions and platforms are offering realistic digital marketing degree programs.
Digital & Social Media Marketing Strategy (EPDSMMS), which seeks to improve your management abilities so that you are fully prepared to take advantage of the new developing platform.
The demand for digital marketing is growing,
and those that are aware are devising strategies to prepare the next generation for a brighter future.