Digital marketing is a long-term investment, not a one-time expense.
Marketing (including digital marketing) is the act of convincing others to purchase a product or service.
Often, businesses must persuade clients to choose
their product or service over a similar one from another company.
Marketing is becoming increasingly difficult.
Not only is the competition tough, but technology and the digital world are constantly evolving.
Developing a marketing plan is akin to attempting to hit a shifting target.
The most difficult aspect of making a sale for agencies and marketers is discussing money.
Because most family companies and small enterprises
do not have a marketing budget, there isn’t much money to go around.
But here’s the thing: every business needs marketing.
Whether you have a product, a service,
or an idea, it has to be supported and encouraged before it can be released to the public.
Recently, I’ve been considering ways to assist organizations who refuse to or do not believe
they can afford, to embrace the concept of marketing.
As with many other things in life, all that is necessary is a shift of perspective.
At the end of the day, everyone, including marketers,
must-see marketing as an investment rather than a cost.
I came up with a few arguments that
I hope would persuade at least a few firms to reconsider.
Great Digital Marketing Doesn’t Cost Money, It Makes Money
Would you give me $500 now if I promised to return it in 30 days?
It’s not a ruse, and I’m not going to take your money.
It’s a simple 30-day trade sans your $500 for a 100 percent return on your investment.
The only reason not to accept is if you don’t have $500 lying around.
But I’d do it for $300 or whatever you could get.
Given all of these considerations, it’s a no-brainer.
You can’t possibly lose.
It’s the same thing with digital marketing.
Marketing, if done correctly, will not cost you money in the long term — it will make you money.
As in the last case, you must invest money in the beginning,
but you will most likely see a large return on that investment.
Why isn’t marketing an easy sell if it’s so obvious?
We’re back to posture and perception once more.
Some marketing firms make exorbitant claims about their clients’ “return on investment.”
When they fail to produce within the time limit they promised, the relationship suffers.
Digital Marketing Doesn’t Have to Be Expensive
We posted an article a while back on
how a modest investment in social advertisements may make a significant effect.
This may not be the most popular
advice among marketers, but when dealing
with firms who are skeptical about marketing,
why not allow them to start small?
Let’s say a company just has a few dollars to
spend on marketing; that’s OK, it’s better than nothing!
Assist them in implementing something realistic and effective, such as a PPC campaign.
When it works, marketing sells itself.
The idea is comparable to that of a trial period for software or an app; in this situation,
I’m not advocating marketers perform work for free,
but something is better than nothing, right?
It’s not traditional, but if a little “give and take”
on both sides contributes to a productive long-term
partnership between a company and an agency, it’s worth a chance.
Digital Marketing Trends to Invest In
Marketers must relax their purse strings to create a
way for new trends as digital marketing
continues to change the B2B marketing landscape.
Here are a few must-haves for your digital marketing budget.
Each of these trends will assist you in improving reporting, closing
the gap between marketing and sales,
demonstrating ROI, and elevating person-to-person marketing to the forefront.
Video and Live Streams
Consumers enjoy viewing videos—four times as many prefer watching a video than reading text.
While Live Video is the newest flashy toy in content
marketing, if you want to be successful, you must have a clear plan and solid strategy in place to yield
quantifiable KPIs.
With the live stream video trend transitioning
from novelty to marketing mainstream,
the sooner you implement a plan, the better.
The “customer as voyeur” paradigm is becoming more popular because of technological advancements.
Add in a sense of urgency to watch now or lose out
forever,and you’ve got a consumer hooked—even in the B2B market.
Strategy Creation
Producing content just for the sake of getting something out the door is not a marketing strategy.
A flood of substandard material produced as a result of a lack of dedication to
your digital content marketing plan can harm your business far more than producing no content at all.
The future of content is personalized.
However, the majority of B2B content marketers lack a defined plan.
Take a step back and consider why you are producing rather than how.
You want to develop content that is especially geared to move visitors from the
“simply browsing” stage of the sales funnel to
the point where they become purchasing customers.
To accomplish so, you’ll need a well-thought-out strategy.
You must determine your target audience,
your objectives, when and where you can distribute
information, and why it is important.
Spend the time and resources necessary to develop a strategy and achieve your KPIs.
Internet of Things
While smartphones and tablets continue to be critical in laying the groundwork for
the Internet of Things (IoT) ecosystem,
we have only begun to scratch the surface of what is to come.
Consider the following:
When you are 10 minutes away, your automobile may notify your house
thermostat to raise or reduce the temperature to your comfort for optimal energy efficiency.
Wearable blood pressure monitors can deliver information straight to your doctor.
Your water heater may transmit diagnostic data
to a customer care representative to resolve issues
before they cause a breakdown.
As this uber network of connection continues to provide more data
that can be used in effective tactics,
it leads to more detailed insights on consumer behaviours and preferences,
allowing marketers to more properly target their audience.
Content Distribution
“If you create it, they will come” is a content marketing fallacy.
While good writing is valuable, good content is
only recognized if it is shared as part of your digital marketing strategy.
To give your content a fighting chance,
you’ll need an engine to push it in front of your most critical connections.
As marketers strive to decentralize information,
many experiments with different channels to discover what resonates with their target audience.
Paid content can provide a temporary boost,
but organic content receives
90 percent of social hits and 80 percent of Google clicks.
Before you spend time generating the content, ask yourself who cares,
why they care, and then establish a network to magnify your effort.
Cross-Device Marketing Strategies
The average consumer is connected via more than five digital devices,
which means marketers will have to do five times
the work to ensure their content is suited for whichever platform
their audience prefers to read it on.
As new platforms, such as wearable gadgets,
become more popular, new platforms emerge
that you may not have considered.
Make sure you have adequate money in your budget to invest in them before you fall behind.
Account-Based Marketing
There has been a seismic change in marketing toward new,
customer-centric techniques that collaborate with marketing
and sales to build long-term, high-engagement revenue relationships with important clients.
The ABM technique prioritizes consumers who meet your company’s ideal persona
and emphasizes a bigger interest in the post-sale customer experience,
with the overarching objective of generating advocates who would sell your brand alongside you.
Marketers anticipate significant benefits from the new, customer-centric strategy.
Content that speaks directly to their requirements is
the most compelling part of a company’s website.
Marketing must target a certain persona and address their concerns.
Salesforce and Salesloft (among others)
can help you identify a list of firms that fulfil your
best-fit client criteria, so you should
factor them into your digital marketing budget.
Email and Marketing Automation
According to The Radicati Group, there are more than 2.6 billion email subscribers worldwide.
Furthermore, 55 percent of business decision-makers prefer to interact nearly entirely via email.
Not to add that, according to the
Direct Marketing Association,
the ROI is larger than any other digital asset, at a stunning 4,300 percent.
According to Salesforce Marketing Cloud,
every dollar invested in email marketing yields a $44 return on investment.
Personalization is essential in email marketing since it has been found to boost open and click-through rates.
Volume is also a necessary criterion.
The most effective way to succeed with email is to develop a large email list
(email-gated material is ideal for this),
segment it by interest, configure it to send automatically with merge tags, and then take over with a human touch at the right moment.
When someone answers to an automated email, decent marketing automation software will allow you to send an email to a sales associate.
SEO
Search engine optimization is expanding at a breakneck pace.
Google’s algorithm changes keep marketing teams
on their toes, while new optimization trends emerge.
Keywords are evolving in order to be optimized for user intent.
People nowadays know exactly what they want, and as more users input full queries
into search engines, data and heuristics are collected, allowing for more tailored results.
You must determine what questions your prospective buyer personas are asking and target
what they are looking for to attract them to your website.
The ROI of SEO
Just because you build a website does not imply that search engines must display it to users.
You must fulfil the ever-changing criteria of search
engines in areas such as security, quality, freshness, authority, speed, and user experience.
All of this boils down to incorporating SEO into your digital marketing plan.
Technical SEO (connected to your entire website)
and on-page SEO are two forms of SEO that should be prioritized regularly (related to individual content).
Here are some of the advantages of staying on top of optimization:
Improved position in search results
SEO awards point to several ranking variables,
which inform search engines how to place your
website among millions of others on the same topic.
It also promotes your site to be crawled and re-indexed regularly.
Every crawl is an opportunity to advance to a better position.
Without SEO, your site may end up on page 32
of search results, and you can imagine how few searchers go that far.
Increased traffic
A higher ranking in the SERPs frequently leads to
more traffic, and more traffic equals greater conversion potential!
Consider the following if your conversion rate is 5%:
5% of 3,000 monthly visits are significantly superior to 5% of 300 visitors.
SEO enables you to target the right audience and direct them to your website.
Better user experience
Technical SEO includes executing website SEO audits regularly, evaluating the results,
and making improvements, such as site security and performance,
to provide a better experience for each visitor to your website.
Search engines consider data about your website’s user experience,
which has a direct impact on your ranking—and hence your traffic.
It’s all connected!
The ROI of Content Marketing
Blogs are only one example of content.
It is all about determining which medium(s) your audience prefers and
then generating content in that format:
videos, podcasts, infographics, Pins, research papers, and studies, to mention a few.
However, business blogs offer a high return on investment.
A large number of major corporations have business, creative, or culture-focused blogs.
If you didn’t see any benefits from your content marketing, it’s possible
that you either stopped too soon or weren’t doing it correctly.
It might take up to a year to see a return on your content marketing investment, so stick with it!
Good content marketing will keep your website visible to search engines,
highlight your skills, and provide credibility to your identity.
Instead of worrying about the six hours, it takes to write an article,
consider the amazing advantages you may get from that six-hour commitment.
Conclusion
Marketing is an investment in your company’s image and concept.
Marketing is an investment in your business,
just as a gym membership is an investment in
your health and a savings account is an investment in your financial future.
We at Nummero think that every great idea has value.
It is our responsibility to take great ideas – like yours
and help them reach their full potential by using the power of digital technology.
If you’re ready to dive in and start building your online presence, Nummero can assist you.
So,We have a team of marketing professionals ready to assist you in growing your business.
we are the top digital marketing agency in Bangalore.