Digital Marketing vs. Internet Marketing: What’s the Difference?

Digital marketing is a term that refers to the use of Internet marketing is a term that refers to the process of Marketing using the internet.

These words are frequently used but are they interchangeable?

We’re here to tell you that these two phrases are slightly different in the digital marketing vs. Internet marketing discussion.

And we’ll show you how to do it!

Continue reading to understand the difference between Internet marketing and digital marketing.

Digital Marketing vs. Internet marketing: The definitions

Although digital and Internet marketing are very similar, they do differ somewhat.
Let’s have a look at how these two words are defined.

Digital marketing

Digital marketing is a wide word that refers to a collection of marketing tactics that advertise your products or services through digital media.
This is an umbrella word that covers anything from social media platforms to television commercials that uses a digital platform to advertise your brand.
Advertisements for digital marketing aren’t just for the internet.

Internet marketing

Internet marketing, sometimes referred to as online marketing, is a type of digital marketing that covers techniques for promoting oneself online.

To be considered an Internet marketing plan, it must use the Internet to generate leads and interact with them.
So the goal of internet marketing is to establish a presence on the internet.

Digital marketing vs. Internet marketing: what’s the difference?

The distinction between these two is minor, as the definitions show.
Digital marketing does not necessitate Internet tactics, but Internet marketing necessitates using the Internet to sell to your target demographic.
Internet marketing falls under the umbrella phrase of digital marketing.
The term “internet marketing” refers to a more specific type of digital marketing.

Digital Marketing vs. Internet marketing: Finding overlapping strategies

It’s time to focus on Internet marketing and digital marketing instead of digital marketing vs. online marketing or Internet marketing.
Let’s have a look at different approaches.

1. Search engine optimization (SEO)

When it comes to digital marketing vs. internet marketing, search engine optimization (SEO) is a technique that may effectively use both.
SEO is a marketing technique that focuses on improving your search engine rankings because to generate more relevant visitors to your website.

2. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising is another Internet marketing and digital marketing approach.
PPC advertisements are labelled with the term “ad” and show at the top of the search results.
PPC advertisements will assist you in attracting more quality leads who will convert.
It’s a terrific technique for helping you expand because sponsored visitors are 50% more likely to convert than organic visits.

3. Content marketing

When comparing digital marketing vs Internet marketing, you’ll see that content marketing is a method that both employ.
So, the practise of sharing your expertise with your audience to bring them to your website is known as content marketing.

4 Email marketing

Email marketing is another excellent Internet marketing vs digital marketing approach.
You may use email marketing to send information directly to prospective leads.
You may send a range of material to your audience, from promotional emails to blog links.
So this technique is crucial for nurturing leads and converting them into customers.
It’s one of the few ways to interact directly with your audience and provide them with the information they want.


So, as you can see, there isn’t much of a distinction between the Internet and digital marketing.
You may develop a digital marketing or internet marketing plan if you wish to have an online marketing strategy.
So, If you’re ready to start establishing your internet presence, Nummero could help. We have a marketing staff that is eager to assist you in growing your company.