When it involves SEO and trying to enhance the optimization of an internet site,
server header status codes shouldn’t be overlooked.
they will both improve and severely damage your onsite SEO.
Therefore it’s vital that program optimizers understand
how they work and the way they will be interpreted by search engines like Google and Bing.
How Header Server Status Codes are Served Up
When a user requests a URL from their website, the server on which your website is hosted,
the server will return a header server status code.
Ideally, the server should return a ‘200 OK’ status code to tell
the browser that everything is okay with the page and therefore the page exists within the requested location.
This status code also comes with additional information which incorporates
HTML code that the user’s browser uses to present
the page content, images, and video accordingly because the website owner has defined it.
The above status code typically only served up when there are not any server-side issues with a specific page.
Other codes may be served up
and which give information on the availability of a particular page and whether it even exists or not.
Below we outline the desirable status codes and people who are more detrimental to your SEO efforts and website rankings.
Desirable Server Status Codes
Status Code: 200 OK –
The 200 OK status code confirms that the webpage exists and is in a position to be served up OK for the asking.
this is often the foremost desirable status code you’ll see when analyzing an internet site for SEO.
The 200 status code positively interpreted by the search engines,
informing them that the page exists within
the requested location and there are not any issues with resources not being available for the page.
Status Code: 301 Moved Permanently –
this is often usually wont to show that a page is no longer at the requested location and has permanently moved to a different location.
301s the foremost assured way of informing both users and search engines
that page content has moved to a special URL permanently.
The permanency of this point of URL means search engines like Google will transfer any rankings and link weight and link authority permanently to a replacement
URL It also will help the search engines know to get rid of the old URL from their indexes and replace them with the new URL.
Detrimental Server Status Codes
Status Code: 500 Internal Server Error –
This status code may be a general server status error that indicates to both visitors and search engines
that the website web server features a problem.
If this code regularly occurs then this not only appears negatively to visitors and makes your website experience poor,
but it also conveys an equivalent message to look engines,
and any ranking you’ve got or may have had are going to greatly reduced within the program rankings.
Status Code: 302 Found –
This code usually utilized in temporary redirection or URLs.
meant to define where a URL temporarily redirecting to a different location
but probably going to vary in the future or switched to a 301 permanent redirect.
Often 302 temporary redirects employed by mistake, rather than 301 redirects.
this will mean that page content given less preference
because the search engines think the URL or content could change
and isn’t as fixed for users as a page that has permanently redirected.
Traditionally, this status code also doesn’t pass link authority
and may cause links to de-indexed in time. generally,
advised to not use this sort of redirect unless an internet site is fresh and has little link authority anyway,
or in very specific special cases where it’s going to add up to only te
mporarily redirect URLs.
Status Code: 404 Not Found –
This server status code means the requested URL has not found and there’s usually a message on-page saying
“The page or file you’re trying to access doesn’t exist”. the matter with 404’s
if they’re appearing for URLs that previously did exist then search engines
will interpret them because the page has moved or removed.
As a result, the pages will quickly de-indexed
as they serve little content and any link authority remains on the Not Found URL.
The simplest solution if you’re experiencing many 404’s is to review
them and check out and re-direct any relevant URLs to corresponding matching or similar URLs.
Google Webmaster Tools often produces a report showing 404s
that Google’s bots are finding,
allowing users to map out 301 permanent redirections to the foremost related
URLs and thus expire any link weight and rankings that previously held.
webmasters and SEOs must use 301 redirects to resolve
any URLs which are throwing up 500, 302, or 404 server status codes.
Search engines won’t rank URLs that don’t permanently resolve to a relevant
URL so it’s worth taking the time to review and resolve your URLs.
you’ll use data and tools like Google Webmaster Tools,
Screaming Frog’s SEO Spider Tool to seek out erroneous status codes and resolve them.
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