Google is the all-powerful force for anyone attempting to drive organic traffic.
It crawls the internet to determine which sites are the most valuable and relevant to its readers on nearly any topic.
We rely on Google’s results, not merely trust them.
With such great power and influence, putting your small company on Google’s first page may appear unachievable.
However, it is Google’s dominance that makes it easier than ever for small and local companies to rank high in search results—for free!
In this piece, I’ll go through numerous concrete steps you can do to assist your business get to the top of the first page of Google, utilizing two free strategies: website optimization and listing optimization.
I’ll start with the importance of Google’s first page and then go on to the techniques, which include:
Including keywords in strategic locations on your website
Creating content for humans rather than Google
Updating and maintaining your Google listing regularly
and a lot more
It’s obvious that being on the top page of Google is a valuable (though not necessary) aim for every organization, but let’s first go through its specific benefits, since this may help you prioritize within your company’s plan.
Why is Google’s first page important?
Google’s search results are becoming more comprehensive, with Knowledge Panels, answer boxes, expanding related questions, local results, and other features.
With so many methods to stand out, aiming for the top position is definitely worth the effort, especially as traffic and click-through rate both drop steeply as one moves down the search results.
Getting to the first page means a much greater click-through rate.
It’s common knowledge that Google’s first page receives the bulk of traffic, but did you realize that there are considerable variances in click-through rates between the top and bottom results?
According to one research, the following click-through rates vary with Google’s position:
- The first result was a clickthrough rate of 36.4 percent.
- The second result is a 12.5 percent clickthrough rate; the third result is a 9.5 percent clickthrough rate.
CTR continues to fall, falling to 2.2 percent for the tenth result (there are normally no more than ten organic results per page, and much fewer now with local results, advertisements, response boxes, and other new features).
You’re missing out on a lot of clicks if you’re not at the top of Google search results.
Get instant exposure
Top Google search results now appear in “Position Zero” answer boxes, often known as highlighted snippets:
Earning the top place on Google might lead to your business being included in a featured snippet, giving you rapid exposure and enhancing your reputation.
Traffic share in first place
According to another survey, the top Google result receives 33% of all search traffic.
The higher you can rank your website on Google, the greater your search visibility and brand authority.
What is the strength of your SEO and internet presence?
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How does ranking on the first page of Google help your business?
It’s critical to understand the many goals that a high Google position may assist your company to achieve.
1. Increase your visibility.
Let’s suppose you have a physical site.
Which would you prefer, locating your company on the major road that runs through town or a quiet side street?
Of course, the major road.
With 167 billion searches each month, being on Google’s top page is akin to locating your shop on the busiest street in town.
The more people who visit your website, the more people are aware of your brand.
Consumers will be more open to conversion efforts if they are familiar with your brand.
2. Increase the number of leads
What if you had to pick between the main street of a diversified town and the main street of a town with perfect customers?
There are as many Google first pages as there are search queries.
Your objective is to appear on the first page of search results for queries performed by your target consumers.
As a result, you will be found by customers who are looking online with the purpose to buy or interact.
These are the folks who are most likely to convert into leads and customers for your company.
3. Increase participation
According to Adweek, 81% of customers perform online research before making a purchase, and Google is the go-to source for this.
Google’s search engine results page alone enables people to learn about, compare, and connect with your business before ever clicking on your result, with answer boxes, the “People also ask” area, and local results giving contact information, maps, reviews, ratings, and descriptions.
4. Increase website traffic
There is just so much information that snippets and response boxes can supply.
While a search engine results page might occasionally provide all of the information a user requires, there are a handful of inquiries that will certainly lead to a website.
Remember that it sometimes takes multiple contacts with a business before a person becomes a client, so interactions with your website are critical.
Being on the first page of Google not only significantly increases traffic to your website; not being on the first page of Google has a significant drawback.
Google’s first page takes at least 71 percent of online traffic (some sources suggest up to 92 percent), while the second page is far from a close second, accounting for just 6 percent of website hits.
This precipitous drop in online traffic demonstrates how essential Google’s top page is.
5. Build your industry authority.
Getting on Google’s first page necessitates the creation of high-quality content that Google recognizes as meeting the demands of its searchers.
It will take time, but the increased traffic and trust that will follow will be well worth the effort.
Furthermore, blogging often about your industry and business will need to be up to speed on what your target audience wants to know as well as the most recent advancements in your field.
Appearing on Google’s first page is vital since it helps the creation and maintenance of a solid knowledge foundation on which your organization may rely.
5. Establish trust
Google’s algorithm is programmed to detect spam, questionable material, and low-quality information.
If you constantly appear on Google’s first page, it signifies that Google regards you as a reliable source of information, and people trust businesses that Google regards as reliable.
6. Grow your audience
As previously said, ranking on the first page of Google necessitates the creation of high-quality, evergreen content.
This sort of content is like a gift that keeps on giving since it can be recycled and disseminated across a range of marketing channels such as social media, email, and paid advertisements.
Your content-driven efforts to rank on Google’s first page will give you additional material and opportunity to connect with your target audience, nurture leads, and remain top of mind.
7. Shorten your sales cycle
Consumers now have a plethora of alternatives to pick from, as well as access to all of the information and resources they require to find, assess, and make a business decision.
Where do they begin their investigation?
Getting on the first page of Google helps you draw in top-of-funnel prospects and kickstart your sales cycle.
How many different methods can you get on Google’s first page for free?
Getting on Google’s first page is not just a typical aim for small company owners, but it’s also a highly achievable one.
Google prioritizes quality over quantity.
As a result, a larger firm or a higher budget does not guarantee first place.
Various elements influence Google’s algorithm, and because Google’s results page has many diverse components, different sorts of media can gain first-page rank.
They are as follows:
- Website pages and blog posts (in organic results)
- Your Google My Business account (under the local/maps tab).
- Snippets of your website’s content (in Google’s numerous search results page elements such as “People also ask” and the answer box.
- The landing pages themselves
(This is done through the paid advertisements area, which isn’t free but is still worth mentioning.)
Visit our post on Google Ads tutorials for additional information on utilizing sponsored tactics to rank on the first page of Google.)
Now, let’s return to the two free methods for reaching the first page.
How to Use Your Website to Get on Google’s First Page
Search engine optimization is the technique of matching your website with search engine ranking parameters (SEO).
You should not necessarily optimize your entire site at once, but rather each page on your site.
Here’s how to go about it:
1. Choose your keywords
Determine the search queries you want Google to respond to with your website pages first.
These are referred to as keywords, which might be single words or phrases.
Keyword examples include:
- “MA tenant laws” • “salon near me” • “brunch Boston” • “air conditioner repair Brighton” • “how to fix a leaky roof” • “how to get on Google’s top page”
Each page on your website should target a distinct set of keywords so that they do not compete with one another.
The proper keywords for your business are those that your ideal consumers use to find the items and services they require.
Try our Free Keyword Tool for assistance in selecting keywords for your business.
Even for tiny businesses, getting to the top of Google or just raising your position is extremely possible.
It requires effort and time, but it is one of the most significant things you can do for your company.
If you’re ready to dive in and start building your online presence, Nummero can assist you.
We have a team of marketing specialists ready to assist you in growing your business.