Guide to Website Speed - Nummero

Website speed, also known as website performance, relates to how rapidly a browser can load fully functional websites from a certain site.

Do you know how long it takes for your website to load? 

A one-second delay in loading time causes:

Customer satisfaction drops by 16%, preventing your audience from returning.

There will be 11% fewer page visits, which means fewer people will be aware of your brand.

Conversions are down by 7%, which implies you’re losing money.

According to Amazon, one second of load lag time costs them $1.6 billion in sales per year.

So, how quickly should your site load? 

Users on mobile and desktop alike want your site to load promptly (two seconds or less). 

However, typical loading times in several businesses in the United States fall short of those standards.

Google’s research the average website speed for all of these industries is far higher than the best practices line. 

However, this does not imply that you should aim for 5-6 seconds. 

In truth, there are several reasons why you should make your website as quickly as possible.

Methods for Increasing the Speed of Your Website


If you can improve the performance of your website, you will have a significant edge over your competitors who have slower loading times. 

You should aim for three seconds or fewer for your pages to load. 

This is because many people will leave your site if it does not load within three seconds. 

However, clearly, the smaller that number may be, the better.

Now that you understand why website performance is so crucial, it’s time to take action. 

I put up this best practices guide to assist you to speed up your website.

Reduce Your HTTP Requests


Each element on your website generates an HTTP request. 

I’m talking about graphics, scripts, and style-sheets.

The downloading of on-page components account for a large portion of a website’s loading time. 

So if you have a lot of these components on your website, you’ll have a lot more HTTP requests.

You can find out how many requests your website presently makes by using the developer tools settings. 

Then, take action to reduce that figure. 

Reduce the amount of clutter on your website and simplify the design.

You should also get rid of any unneeded redirects. 

While they are frequently required to repair broken links, they generate additional HTTP requests. 

This will slow down the pace of your website.

Reduce the time it takes to get to the first byte (TTFB)


The term TTFB refers to the number of time browsers must wait before receiving data from the server. 

Simply described, it is the time it takes for a page to begin loading.

Your TTFB is made up of three parts:

HTTP request duration

Request processing time

Time to respond

The entire process refers to the time from when the web browser’s HTTP request happens and when the server’s HTTP response is received.

Requests can be served to the browser more quickly if your website has a fast TTFB. 

Finally, this speeds up the loading of your material for visitors.

You should strive for a TTFB of less than 200ms. 

To determine your time to the first byte, use WebPageTest as a reference.

To find out where you stand, simply glance at the “first-byte” column. 

In this case.617s corresponds to 617ms. 

That’s more than three times slower than the standard of 200ms!

Those of you with TTFBs more than 200ms will need to take action to improve your time. 

Aside from minimizing HTTP requests, some of the most prevalent problems connected with sluggish TTFB include network and website traffic concerns.

Check that browser caching is enabled.


As previously said, when someone views a new website, all of the elements must be loaded. 

These elements are saved in a cache, which is a temporary storage location on their hard drive. 

The next time users visit that website, their browser will be able to load that page without having to submit an extra HTTP request to the server.

If you activate caching, your website will load quicker for returning users. 

To get this set up on your website, check out my list of the top WordPress cache plugins.

Upgrade Your Web Hosting Service


Cheaper does not always imply superior. 

When your website was first launched, you may have chosen a low-cost hosting package to keep costs down. 

However, when your traffic grows, you must ensure that your hosting package is updated.

Web hosting is classified into four types:

Hosting that is shared

Hosting on a VPS

Cloud hosting on a dedicated server

Your website speed will be affected by the package you select and the business you employ. 

Rather than devoting an entire day to debating the advantages and disadvantages of different hosting solutions, it’s in your best interest to read my guide to the finest web hosting.

This will provide you with all the information you need to select the finest web host for your site, ensuring faster and more consistent site loading.

Conduct Compression Audits


Website compression refers to the process of compressing HTTP data before it is transmitted to the server. 

This increases loading speed and bandwidth.

Gzip is the industry-standard tool for compressing your data. 

This software looks for lines of code that are similar and changes them to make all of your files smaller. 

It’s perfect for HTML and CSS files, which include a lot of whitespaces and repeated code.

According to Yahoo research, Gzip compression can lower response sizes by 70%.

I’d recommend performing a compression audit utilizing a program like GIDNetwork to get a better understanding of how compressed files may help your website load faster.

To test your website, simply input the URL and click “check.” 

May applications also provides a “what-if analysis” to demonstrate the advantages of compressing your website.

This graph depicts how my website might seem at various compression settings. 

It tells me that the size may be reduced to 131 bytes at the fourth level of compression, compared to 178 without compression. 

The download time would also be reduced from 0.12 to.09 seconds.

These figures are really low for my website, which is why I don’t have compression enabled right now.

However, after doing this audit, some of you may discover that compressed files can considerably help your site.

There is a significant difference between no compression and level one. 

As we approach stage five, those statistics will continue to increase.

In this case, you should activate compression.

Image Size Should Be Reduced


As previously said, for your website to be as quick as possible, all of your files must be as minimal as feasible. 

Of course, be certain that you are not sacrificing quality.

Smaller files load more quickly. 

That’s all there is to it. 

Images are one place where you should lower the size. 

On your website, visual components are required. 

Your website will be uninteresting, amateurish, and most likely untrustworthy if it lacks photos.

However, graphics might significantly slow down your loading times. 

This is a major issue for several of you, particularly online enterprises. 


Consider the following.

Some of you could have more than three photos for each product. 

Now increase that figure by the number of things on your website. 

The numbers soon mount up.

Even websites that do not sell anything must lower the size of their images. 

Then go over your website and evaluate each image. 

Is it carrying out the necessary tasks to justify its presence? 

Could you trim it and keep the content intact? 

Is it taking up too much room on the website? 

If the image isn’t necessary, remove it.

Image compression differs from HTTP compression.

The first is concerned with the actual digital assets on your website’s front end, while the second is concerned with compressing the commands delivered to your web server.

Compress your photographs without affecting their quality by using a program like 

After you’ve compressed the images, double-check that you’re storing them in the correct file format.

JPG will be your best bet for the most part. 

PNG files can be used for visuals that need fine detail, such as a logo.

File Compression and Combination


We’ve previously discussed some of the most important methods to use compression on your website. 

Let’s move on to the final major method: file minification and merging.

Minification eliminates characters from your files that aren’t needed, such as formatting and white space. 

Essentially, it will remove anything that isn’t necessary for your code to operate. 

This finally minimizes the size of your files.

By concentrating HTTP requests into smaller groups, combining files minimizes the number of HTTP requests. 

A browser, for example, may be able to download six smaller files quicker than one large file.

Consider it like sitting on a suitcase to get everything nice and snug. 

This may be done for:

  • HTML documents
  • Cascading Style Sheets
  • JavaScript scripts
  • Google Fonts

If you have a WordPress website, the WP Rocket plugin is your best bet. 

Whether you use a different CMS, examine if it has plugins for minifying and combining files for your website. 

This will undoubtedly increase the speed of your website.



It is impossible to overestimate the significance of website speed. 

Page loading times may make or break your site’s success.

You can’t just create a website and then abandon it. 

Your loading speed should be checked regularly. 

Otherwise, you won’t know where you stand or what has to be changed.

So, what is required to create a fast website in 2022? 

There is no one thing you can do. 

Begin by following the list of best practices I’ve provided above.

Contact Nummero for the best internet marketing services in Bangalore. We are the best digital marketing company in Bangalore.