Do You Want to Know How To Use Facebook Groups For Small Business?
Facebook Groups are a fantastic tool for building your brand and nurturing clients into lifetime followers.
Facebook Groups need a significant amount of time.
So, if you’re just starting or handling all of your company’s social media on your own,
you might want to avoid Facebook Groups.
Alternatively, you might delegate some of your other
social media activities to one of your workers or a social media management business like us.
Over the years, we’ve developed several Facebook Groups for small companies with amazing success.
So, today, we’ll share our advice as well as some of
the things we learned the hard way so you don’t have to.
Let’s get this party started!
Facebook Groups For Small Business: 2 Types Of Settings To Choose From
Choose the level of privacy you want for your group.
Facebook presently has two privacy settings as well as a “secret” or “hidden” option.
These options have an impact on the discoverability of your groups,
so keep this in mind when you begin building Facebook Groups.
1. Public groups
This implies that anybody, on or off Facebook, can see who is in the group and what they are posting.
Since October of last year,
Facebook has been implementing modifications to the way public groups work,
and they have now been sent out to the rest of the globe.
In a few respects, the new public group experience varies from the previous one:
New public groups will be easier for people to discover, both on and off Facebook.
When someone on Facebook publishes a link to or a post from the group…
…their followers will have the option of seeing relevant group conversations.
Content from new public groups will also display more frequently in off-Facebook search engine results.
People can join public groups and get updates without admin approval.
You may also require postings to be authorized by an admin or let anybody on Facebook,
even if they aren’t a member, to remark in the group.
Admins have the option to let anyone participate in their public groups,
even if they aren’t members of that group.
Admins have the authority to determine who is permitted to post in the group:
Anyone who logged into Facebook, or just group members
Admins can also approve first-time participants,
including new members and visitors before they write a post or remark for the first time.
They can also opt to have all posts approved before they are published.
This provides some security for group members who can modify the name of their “public” profile.
Members of the group and administrators will continue to see the member profiles.
Because Facebook is improving the likelihood of groups and posts appearing in search results,
you’ll want to include keywords in your:
name, descriptions, and posts… for your group to be seen in social media search engines.
If you already have a group, you must opt-in to the new group experience.
You’ll have 72 hours to play around with it and change your mind, but you won’t be able to do so after that.
If you choose to participate in the new group experience,
you will currently lose access to Chats and Messenger rooms, as well as Wat.
So, if you rely on those functions regularly, you may wish to postpone the transfer for the time being.
For the time being, these modifications will only apply to Public groups.
This move is intended to help Facebook Groups reach a larger audience
while also providing admins with new tools and access to deeper information.
2. Private groups
Only members can see who is in the group and what they post if this option is enabled.
It’s critical to understand that after you’ve made your group private, you can’t make it public again.
This is to safeguard members who were publishing and sharing under
the impression that their information was secure.
Depending on your privacy settings, users will have to request to join the group.
Within Private Groups, you have two additional privacy options: hidden and visible.
Only current, invited, and previous members may see the name and description of your group if it is Hidden.
It will display exclusively in searches for current, invited, and previous members.
Former members are the only persons who may request to join the organization.
If your group is Visible, every one may see the name and description of your group.
Your group will only display in Facebook search and other locations for those who are logged in,
but any Facebook user can request to join.
You have the option of automatically (everyone gets in) or manually approving all requests (you choose who gets in).
With either option, you may ask members to answer questions to join your group.
This is a wonderful approach to filter users before allowing them to view postings.
You’ll be able to see all requests in your group and personally approve them.
Alternatively, if you allow people to join automatically,
you can view who has recently joined the group in case you need to delete somebody.
Inquire about how they discovered you,
how they heard about you, or how long they’ve been interested in your group issue.
You may ask whatever you want here, so plan ahead of time.
We recommend keeping the number of questions you ask to a minimum so that they are more likely to react.
We’ve discovered that open-ended questions help you obtain more information,
but you may also choose multiple-choice answers.
Why would you choose to hide your group?
If participation in your group is a bonus for prior customers or existing members,
this is a terrific choice for using Facebook Groups for a small company.
Also, whether your group is for delicate issues,
or if you simply want your members to have a place to go where
they can be alone and away from the rest of the internet.
Practical Tips On Using Facebook Groups For Small Business
Some groups can function very well on the internet,
but the majority of groups require some form of regulation and standards for engagement.
This is particularly true when it comes to using Facebook Groups for a small company.
Your guidelines will, of course, depend on your business, but we’ve found
that most small businesses perform well with the following fundamental rules:
Unless your company is in some way tied to the political sector,
it is sufficient to impose a blanket rule that politics are not permitted.
You want your group to be a joyful place with a positive experience,
yet politics are a definite way to inflame tensions and make everyone upset.
No disrespectful behavior
We’ve all seen a comment area with one or two individuals calling each other names and being disrespectful.
No selling or links to competitor products/sites
There may be people in your organization who are just interested in promoting themselves or your rivals.
Because this is your organization, you are the boss!
There are lots of other organizations where you may promote your own business or services,
so unless it’s directly connected to your business…
…we’d make a blanket rule and erase any posts that broke it.
As an example, suppose you are a Business Coach who permits self-promotion on Mondays.
You may wish to skip this step to prevent conflict,
but we’ve seen that removing without addressing it,
or addressing it publicly in a comment chain, leads to greater disagreement.
If it’s a major problem, you can make a public post to ensure openness.
Don’t be scared to expel them from the group.
It’s far better for your brand to evict a few toxic, aggressive,
or spamming users than to upset everyone else by tolerating bad conduct.
If you accommodate to a few grumpy people, you’ll lose your loyal consumers.
It’s your company, your consumers, and your brand.
Keep it safe!
2. Post consistently
Balance your postings so that they aren’t all about selling.
We like to reduce our sales and marketing efforts in groups.
This is because we’ve discovered that groups with a lot of direct selling or marketing postings have
the lowest levels of consumer engagement and return.
Once or twice a week, we recommend storing sales posts.
We’ve found that creating themed days helps us plan and develop material for the groups we administer.
This is also an excellent method for keeping your users active and interested.
Thursdays may be tutorial days when you release your latest video,
and Fridays could be check-in days to see how everyone’s week went.
You not required to create themed days if you do not like to.
You can easily conduct a successful group utilising an open style in
which you simply allow the topic to unfold spontaneously.
Just make sure you’re contributing regularly and offering content.
Maybe you post every day, or maybe you post every other day.
That’s good as long as you’re consistent and your members remain interested.
Check out the following post to learn when is the optimum time to post on social media.
3. Encourage user-generated content
You may have heard that content is king and that you must post frequently.
But wait, isn’t it time-consuming to create content?
Why not enlist the assistance of your friends?
Everyone benefits from user-generated content.
You will receive content that you may use to advertise your company and goods.
Someone else “sells” to your audience, while your buyers receive a big shout-out (and who doesn’t enjoy a shout-out?).
Users invited to contribute their photographs or videos.
We always seek permission to use their photographs and credit them in the article to show our appreciation for their generosity.
We prefer to let them know when they may anticipate seeing it so they can keep an eye out for it and tell their friends.
4. Follow posting best practices
Don’t send users off of Facebook immediately.
This relates to not being overly salesy.
You must first establish trust with your audience.
Create and curate material for them to enjoy in the group.
Host Watch Parties for new videos that you’re releasing.
A Watch Party allows your audience to watch a pre-recorded video live, as well as post comments and ask questions.
You should have an administrator or moderator administer the Watch Party so that they can answer any questions that arise, as well as assist steer the talk and keep it focused on the film.
Use Facebook Polls to ask your group what they want to see more of.
Allow them to provide feedback on forthcoming events or items.
They will feel involved if they feel heard (and see proof that you are listening since you are making improvements or delivering items that they have feedback on).
They will feel like they are a part of the company and will want to assist you in growing it.
Go Live in the group.
Announce it early in advance to assure attendance.
Consider conducting a poll to see which day and hour works best for everyone.
You may conduct a Q&A session or an AMA.
Ask for questions ahead of time, and prepare your own in case there aren’t enough to go around.
We’d recommend starting with a shorter Live, perhaps 10 minutes, until you’re comfortable, and be patient with yourself.
You WILL experience technical difficulties, and it will seem odd at first, but with practice, you will get the hang of it.
It’s useful to have someone present to review the comments and questions so you don’t attempt to accomplish too much at once…
We’ve all witnessed those Lives.
That concludes our advice on how to use Facebook Groups for small businesses like yours.
We hope you enjoyed this post and learned something new.
Hopefully, it triggered a brilliant group idea in you.
If you interested in learning more about digital marketing, then contact us. We are the top digital marketing agency in Bangalore.