How to Make an Integrated Marketing Calendar

Marketing has a particular knack for overcomplicating things.

There are so many channels, so many messages,
so much data to track,

so many target markets to push into, and so many individuals to keep up with.

Working with agencies has allowed me to learn about many various brands’ procedures,
including how they plan their marketing campaigns.

Those who were the most organized were the most successful.

They have a central location where they could track every element of every campaign, activity, and promotion.

Everyone was kept informed of what was going on and when.

That is why developing an integrated marketing calendar is critical.

It is the centre of the marketing department and used by many employees,

including those who create creativity, executes marketing, and conduct performance analysis.

How can you put together an integrated marketing calendar that works for your team?

I’ve detailed the best techniques to assist your team in planning and staying organized while developing marketing campaigns.

What is an integrated marketing calendar?

Marketing calendars, content calendars,
and promotional calendars are various names for the same thing:

a centralized location to plan and manage marketing campaigns and activities in one spot.

A marketing calendar specifies what is introduced,
such as a new product or feature,

a sale or promotion, or a new social media campaign.

The marketing calendar also includes information such as start and end dates, details required, media files, and more.

When marketing teams made up of people from several departments
such as creative, merchandising, brand marketing teams,
performance marketing teams, executives, and external agencies, plans can easily get siloed.

An integrated marketing calendar ties everything together and,
if done correctly, will include details so that everyone knows precisely

what needs to get done and when.

What should I include in a marketing calendar?

Basically, anything to do with your marketing.

Consider the methods via which your marketing will distributed.

Many teams may utilize marketing calendars to capture every marketing channel,
such as email, paid search, social media, affiliate marketing, and so on.

But don’t stop there; capture blog entries,
video postings, events, website updates, and everything else your team might need to strategize and execute.

If your business is seasonal, keeping track of previous campaigns and promotions
can be a wonderful way to look back and incorporate what worked in the past into this year’s calendar.

Where can I get ideas for adding activities to my marketing calendar?

There are numerous locations to look for inspiration. Here are a few sites where you can find inspiration:

Facebook Ad Library – Facebook has built a searchable database of every ad presently running by any brand.

You can see any paid advertisements that are currently running on Facebook or Instagram.

This is an excellent approach to not only examine what your competitors are doing,

but also to gain inspiration from other companies in different industries.
Mail charts – You may either browse their great variety selection of emails for ideas or search for brands to see what campaigns they are executing.

It’s quite useful for brainstorming email content ideas.
Conclusion

Adding all of your marketing campaigns, activities,
and promotions to a single calendar is the greatest way to stay organized,

keep campaigns on track, and keep your employees sane.
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