What’s The “Average” Bounce Rate? According to a report on GoRocketFuel.com, the average Bounce Rate range is between 41 and 51%.
Have you been struggling recently to get your TA signup for your newsletter? Have you seen a sudden dip in traffic on your website? Are you searching for ways to get more clients and improve your conversion rates? Have you ever considered the fact that your website’s traffic is bouncing off even before they complete reading the material written within and the rate just might be too high!?
It is one of the many reasons why businesses, whether big or small, new or old struggle when it comes to acquiring new clients, or improve their conversion rates. Your traffic consists of curious visitors and prospective customers. You need to make sure that you do everything you can to convert them into clients before they bounce off.
Among many other ways, one particular approach that many businesses around the digital realm are adopting these days is to have several landing pages. The conversion rate is directly dependent on the rate of abandonment of a website making the latter an important aspect of improvement.
WHAT IS BOUNCE RATE?
Before diving deeper into the topic, let us first take a look at what exactly is bounce rate. In simple terms when a visitor (who can be a curious individual, a prospect, or a client) visits the landing page of your company’s website and leaves the same in a matter of seconds without reading or even visiting the other pages of the website, this behavior is called bouncing and the frequency of bounces, as seen in Google Analytics, for a website is known as its bounce rate.
HERE ARE A FEW WAYS YOU CAN REDUCE THE BOUNCE RATE AND INCREASE THE CONVERSION RATE OF YOUR WEBSITE:
WORK ON IMPROVING THE READABILITY OF YOUR WEBSITE’S CONTENT
One of the most common reasons for the TA of a company/business leaving the official website of the same without even bothering to read the content within or even consider visiting the other pages of the website is the poor readability factor of on-page content.
Nummero, a digital marketing agency in Bangalore is of the opinion that, the stepping stone of impressive User Experience (UX factor) is legible, well-formatted, high quality, engaging, relevant, and informative content. It is best to avoid large paragraphs and poor formatting in website content as they tend to scare TA away.
IT IS BETTER TO KEEP POP-UPS TO A MINIMUM OR DOWNRIGHT AVOID IT FOR A BETTER UX FACTOR
Although pop-ups are effective in many cases and it is an indispensable part of PPC campaigns, it is best to avoid them in your website content if you don’t want to disrupt the smooth UX factor of your website. Even if your content is well-formatted and engaging, if the website keeps on showing pop-ups, chances are really high that the visitor will bail.
WORK TOWARDS CREATING A COMPELLING CALL TO ACTION
It is best to be a part of 47% of websites that flaunt a clear and well-written CTA button. A well-written CTA button should take less than three seconds for a visitor to spot it. A well-written CTA will coax your TA to feel interested in the content of the website. On top of that, it also creates a sense of attraction in the minds of your visitors leading to a fall in bounce rates.
Apart from keeping a close watch on the three factors mentioned above, be sure to work on improving the credibility of your business. Or in other words, improve your business’s ability to create a sense of trust and faith in the minds of your TA. If you do that, you’re on the fast track to success.