How to Report on PPC Results Using Reporting Software

When it involves PPC reporting, major online advertising platforms (e.g. Google Ads and Facebook Ads) do provide some native functionality, including recurring campaign reports and CSV exports.

But these tools don’t allow you to mix multiple data sources — and they don’t assist you to craft a narrative that creates your PPC reporting powerful and interesting to clients.

To bring your PPC results to life and tell a deeper story, you would like to feature context, detail, and aiming to your PPC reports.

For this, you’ll need the assistance of PPC reporting software.

And this software should address two important areas of concern for your clients and stakeholders:

how their PPC campaigns are performing (i.e. ROI), and…

whether they’re outperforming competitors in their niche

In this blog post, we’ll explain the way to enhance your PPC reporting with Tools, and we’ll introduce our sibling software, iSpionage,

which allows you to report on where you stand versus PPC competitors.

Reporting PPC Results to Clients & Internal Stakeholders

Raven Tools

Raven features a lot to supply PPC marketers, also on SEOs. And for digital marketing professionals who work across both the paid and organic worlds,

Raven may be a proven tool for research, implementation, and reporting. Let’s check out how Raven can assist you to report on your PPC strategies.

WYSIWYG Reports:

Raven may be a reporting powerhouse, and its WYSIWYG Reports feature allows you to tug in data from 30+ sources — including Google Ads (AdWords),

Facebook Ads, Google Analytics, and Bing Ads (Microsoft Advertising).

Our PPC reports are entirely customizable — you’ll prioritize any information that these data sources track within the back-end,

meaning you’re ready to create a narrative that resonates together with your clients or internal stakeholders. for instance, if your KPIs are supported ROAS,

you’ll pull this in because of the headline metric in your report. Or if your client is getting to hamper on costs, you would possibly prefer to highlight CPC.

As well as generating marketing reports, you’ll use the Raven dashboard to trace the progress of your PPC campaigns on a day-by-day basis.

this will be done through our Google Ads, Facebook Ads, and Bing Ads integrations — also because of the direct link-ups between Raven and your Google Analytics tracking.

Google Ads Dashboard:

The Google Ads dashboard on Raven provides deep insight into how your Google Ads campaigns are performing. The initial summary highlights your main KPIs — important data such as:

Impressions

Average CPM

Average CPC

CTR

ROAS

Overall costs

And from there, you’ll dig down into device data, click types, ad schedules, keyword quality, and far more.

Put simply, Raven’s Google Ads dashboard lists everything you would like to understand.

There are three major benefits of selecting Raven Tools for your Google Ads monitoring and reporting:

You can enter the maximum amount (or as little) detail as you would like so as to inform your story

You can plug Google Ads into WYSIWYG reports or export to PDFs and shareable links

Your data is presented in an easy-to-consume format — for you and your clients

The Raven Google Ads dashboard doesn’t just give insight into your Search Network Ads but also shows data from the Display Network,

Video Ads, and Google Shopping. Combined, this dashboard gives you a comprehensive overview of your (or your client’s) Google advertising activity and performance.

Note: Raven also offers a Bing Ads (Microsoft Advertising) plugin, meaning you’ll report similar details about your Bing PPC campaigns.

This makes it easy to match and contrast performance across advertising channels (in one dashboard) and to point out clients which search network is generating results.

Sign up for a 7-day free trial with Raven Tools to urge start together with your PPC (and SEO) reporting. Integrate 30+ sources into automated white-label reports, and manage everything in one simple dashboard.

Facebook Ads Dashboard

With Raven’s Facebook Ads overview, you get all the top-level information about reach, impressions, spend, clicks, and CTR — also as trend graphs on all the important Facebook advertising metrics.

When you scroll through the opposite widgets within the Facebook Ads dashboard, you’ll see deeper data about custom conversions — and knowledge about specific ads,

ad sets, and campaigns. All of those data points are often integrated into your custom WYSIWYG reporting or easily exported as one-off reports.

Google Analytics Dashboard:

Google Analytics may be a “primary source of truth” for several marketers who are tracking website performance, and it’s often where they’ll measure paid traffic and the way it generates conversions.

So, Google Analytics may be a vital data source for your PPC reporting. Raven integrates together with your

Google Analytics account, allowing you to filter traffic sources and track goals, events, engagement, and more.

Again, you’ll pull any datum from Google Analytics into your WYSIWYG reporting dashboard, meaning you’ll support your Google Ads reports with metrics about goal completions, site engagement, or anything associated with paid traffic that adds extra context or justifies your PPC strategy.

Who Should Try Raven as Their PPC Reporting Software?

Raven is geared towards marketers who need a holistic view of their digital campaigns — but it’s also suited to

PPC experts who got to report on leads to the context of other important metrics.

Many of our users are agencies or consultants using

Raven to create custom white-label reports, but our PPC and SEO reporting functionality also suits in-house teams who got to justify strategies to management.

Raven is exclusive because it allows you to create your own compelling story —

using various PPC data sources to craft a narrative. this suggests that PPC reporting is often an asset to the campaign (rather than an afterthought)

because PPC reports will become a tool to extend stakeholder buy-in, justify new strategies, and nurture a trustworthy long-term relationship together with your clients.

Competitor PPC Reporting & Benchmarking

Competitor information makes your PPC reporting richer because it allows clients to ascertain their campaigns within the context of their industry. this will make reports more powerful,

especially if your campaigns are clearly beating competitors — but also if you’ll show that you’re learning from competitor strategies.

iSpionage

iSpionage may be a competitor research tool for PPC and SEO, with built-in email reports, PDF exports, and shareable

URLs. you’ll spy on ad copy, landing pages, keywords, campaign structures, and A/B tests — and understand what makes PPC campaigns profitable for competitors in your niche. you’ll benchmark against others and found out automatic reporting to watch your progress versus rivals within the SERPs.

Competitor Research: One-off Report on the Competitive Landscape

With the iSpionage Competitor Research feature, you’ll enter any keyword or URL and obtain an instantaneous snapshot of the competitive environment within the paid SERPs.

For example, the below screenshot shows the PPC competition (on a national level, i.e. not geo-specific) for the search term “software development”.

This provides an entry point for further research, where you’ll probe specific competitors to ascertain their ads and landing pages.

These findings are often sent as a part of a competitor research report, or utilized in preparation for the launch of the latest PPC campaigns.

These reports are often easily downloaded as PDFs within the dashboard itself, or added in as a Competitor Alert.

The alerts are often kept for your internal team, or repackaged into a client report back to justify your current PPC strategy or to supply support for a replacement set of ideas.

SEM Campaign Watch: Monitor Competitors and Report PPC Activity

With iSpionage’s SEM Campaign Watch tool, you’ll monitor specific PPC competitors, track the share of impressions in your target niche,

and keep an eye fixed on how the SERPs change over time. this is often also where you’ll line up the info to make reports about local PPC competitors.

You can prefer to export PDFs for any report dashboard, otherwise, you can generate a shareable link. And once you found out about your project, you select whether to receive weekly or monthly automated reports.

These reports provide you with a warning to new advertisers bidding on keywords and summarize the highest current competitors.

Should You Try iSpionage for Reporting on the Competitive Landscape?

Like Raven, iSpionage is often employed by agencies, consultants, and in-house teams. iSpionage uncovers every secret about the

Google Ads strategies of competitors in your niche (or your client’s niche).

In terms of reporting on your own campaigns, iSpionage is most useful for benchmarking your progress and showing how strategies have positively impacted your impression share and average ad positions.

Conclusion

To capture the imagination of clients and stakeholders, PPC reporting software must facilitate quite just click costs and conversion metrics. Instead, it should assist you to tell a story using insights gleaned from multiple data points.

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