Although blogging is not as important as the Sistine Chapel, there is an art to creating a masterpiece blog.
Blogs are a mix of current and timeless content.
Evergreen content stays current and gives value for a long time, whereas timely content focuses on trends, news stories, and pop culture events.
It’s uncommon to update timely material merely because it’s old news; but, updating and revitalizing old evergreen content has significance.
Are there any advantages to updating old blog posts?
Updating outdated blog content has the advantages of improving user experience and expanding SEO prospects.
Visitors to your website want high-quality information.
They want to know your content is current and fresh.
Updates regularly improve their experience and the quality of your website.
These improvements also improve SEO chances by increasing blog traffic, improving ranks, and creating more backlinks.
Extending the life of your best content by using old blog pieces and their established web presence.
It’s especially useful if your content has hit a traffic ceiling – a point where your growth rate is no longer increasing.
“Your best chance for increasing organic traffic in the short term is to update the content you’ve already published, not (exclusively) publishing new stuff,” explains John Bonini, Director of Marketing at Databox.
Updating this material can help you rank higher in search engine results pages (SERPs) and increase traffic to your website.
Backlinks also drive traffic to your post.
Getting backlinks to new material takes time.
In contrast, because the information is outdated, old content is less likely to get fresh backlinks.
By reinforcing the value and authority of your content with recent information, updating previous blog posts can help you preserve the backlinks your website has already received while also attracting new ones.
Consider a blog post from years ago that lists “Minority-Owned Restaurants in Charlotte, North Carolina.”
Looking at this post today may be useful, however, it is obsolete in general.
Consider how volatile the restaurant industry can be, particularly in light of the COVID-19 epidemic.
Some of the restaurants on this list may have closed.
In their stead, other minority-owned restaurants may have opened.
Updating this blog article with current information can immediately boost its value and improve its search engine ranking.
It’s not a one-and-done process to resurrect an old blog post for SEO purposes.
Let’s look at how to update your material in just a few simple steps.
How to Resurrect a Dead Blog Post
Let’s make your blog post a work of art.
How do you decide which posts are worth bringing back to life before reviving an old blog post?
John Bonini suggests changing the following content to achieve short-term growth goals:
The Biggest Losers: High-volume content that has deteriorated (lost organic traffic) in the last 3-6 months.
The Almost Famous: Content that is now on page 2 of Google’s search results.
The Nobody’s: Content that aims for high-intent, high-volume keywords yet fails to rank.
According to Bonini, upgrading old material can enhance the rating of content on page 2 of the SERPs and generate organic traffic to previously successful but falling postings.
Consider a comprehensive revamp to rewrite and reorganize blog entries that aren’t ranking at all due to high-volume keywords and keyword difficulty.
1. Look for fresh keywords.
What is the date of your last blog post?
One of two things could be true, depending on the publication date.
To begin with, you were selecting keywords based on their difficulty and search volume at the moment.
Two, you lacked the SEO expertise to conduct keyword research.
The number of persons who type a keyword into a search engine is called search volume.
Monthly Search Volume (MSV) is a measure that predicts how much traffic will be accessible for a certain search.
Compare keyword difficulty to search volume.
The difficulty of ranking on the first page of a SERP for a certain term is measured by keyword difficulty.
Your target keywords cannot be determined just by keyword difficulty or search volume.
If you wrote your blog article years ago before learning about SEO and keyword research, the keyword difficulty and search volume for your target keywords have very certainly changed.
If you were unaware of the significance of SEO, your material is most likely lacking in keywords.
That is why finding new keywords is so important.
How do you come up with new keyword ideas?
You’ll have to:
- Identify phrases that are industry-specific in your area.
- To come up with long-tail keywords, use keyword research tools.
- Choose keywords based on their search volume and difficulty.
Let’s have a look at the steps.
Consider yourself a fashion blogger who is revising an article about androgynous apparel.
The term “androgynous” will be used as the foundation for your target keywords.
Use keyword research tools after that.
Bloggers and marketers love Google Keyword Planner, but there are also resources like Ahrefs Keywords Explorer, SEMRush, and Soovle.
These programs will generate long-tail keywords once you type in the term “androgynous.”
A Google Keyword Planner search for this topic, for example, returns long-tail keywords like androgynous style, androgynous clothing, androgynous alternative fashion, as well as about 50 other possibilities.
Once you’ve compiled a list of keywords, assess their keyword difficulty and search volume.
The number of individuals searching for a certain keyword is directly proportional to its search volume.
While a high search volume can lead to more visitors, keyword difficulty has a direct impact.
That is why it is better to assess both simultaneously.
While keyword research is an important aspect of SEO, upgrading other on-page SEO factors might help your content rank higher.
2. Improve your on-page SEO.
There are a few crucial areas to consider while updating and applying your SEO strategy to an old blog post.
You’ll need to improve and update your:
- SEO Meta Description Tag Title
- Subheadings for Article Titles
- Title Tag for SEO
On a SERP, the SEO title tag is frequently the first item noticed.
The link to the post is the clickable name of the webpage.
This title should be updated to reflect any new target keywords.
While there is no limit to the length of SEO title tags, Google only displays the first 70 characters in search results.
Include the keyword at the start of the title to increase the perceived relevancy of your post.
The meta description appears as featured text beneath the SEO title tag and URL on a SERP.
This language should incorporate your goal keyword and inform users about the content’s objective.
Make it fantastic!
A compelling meta description may be the difference between readers clicking on your content and scrolling to the next result.
Some bloggers are unaware that your SEO title tag and article title do not have to be identical.
The article title appears on the destination page, whereas the title tag is displayed on the search engine results page.
Also, add any new keywords to this title.
Subheadings serve as a framework for your text.
Many readers will skim over your blog article before deciding whether or not it is worth their time.
Include your keyword in the content’s primary header.
It will raise your ranks by increasing the perceived relevancy of your content.
After you’ve updated the title tag, meta description, article title, and subheadings, it’s time to move on to the body content, which is where the greatest changes occur.
3. Make changes to the content.
The body content will house the majority of your updates.
Rewrite your introduction first.
Continue to update the remaining content as necessary.
It will be done in two steps: out-of-date stuff will be removed, and updated information will be added.
Start with the information that is no longer applicable when eliminating outdated stuff.
Let’s go through the keyword “androgynous style” again.
Imagine a fashion blogger publishing an article about androgynous style and its style idols from the last ten years this year.
They might write about David Bowie and Prince.
Since both musicians died a few years ago, their information would no longer be relevant to a future update of this blog entry.
Remove old sources from your post when eliminating out-of-date content.
When is it too late?
For arts, humanities, literature, and history, Southern New Hampshire University (SNHU) advises using sources published during the last ten years.
Use resources from the last 2-3 years in fast-paced industries like online marketing and technology.
The goal should be to replace old sources and material with new information when eliminating old sources and content.
Remember to develop internal links as you edit your material.
4. Emphasize linkages.
Using links to resurrect an old blog post is a powerful SEO strategy.
Links can help your post rank higher in search engine results pages and raise its reputation.
In two steps, you can update your links.
First, look for any broken links.
Broken links lead to a 404 error page, which is a dead-end.
When a reader clicks on a link, they are looking for more information.
When consumers come upon a broken link, it immediately lowers the quality and credibility of your material while also increasing their aggravation.
Any broken links should be removed, repaired, or redirected.
SEO and online marketing are both fast-paced industries.
Its best practices are always evolving.
Regular content revisions are required to keep up with current SEO techniques and to create a pleasant user experience.
Use the procedures and advice in this post to resurrect your blog posts and keep them relevant to your readers and search engines.