It’s a humbling moment once you realize
that not everyone’s features are used for the merchandise you poured your heart and soul into.
That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK!
What’s not OK is wasting your resources (like ad money) on an audience that’s not checking out your product.
What if there was how to focus your advertising campaign only on interested people?
That’s where negative keywords are available.
they assist ensure your ads aren’t seen by irrelevant traffic.
What Are Negative Keywords?
A negative keyword may be a word or phrase you’d wish to exclude from your campaign.
Negative keywords allow you to efficiently comb out audience members who aren’t curious about what you’ve got to supply so you’ll specialize in hitting the proper leads.
When used correctly, they will make online advertising more efficient and profitable.
If you would like your “car insurance” ads to seem when that phrase is mentioned during a Google search but not if a private is trying to find “cheap automobile insurance,”
a negative keyword would ensure your ads don’t show up for the latter.
The more specific you’ll be together with your negative keywords, the higher.
Being specific prevents wasting money on people that will never buy your product or service—no matter how often they see your ads.
Different types of negative keywords: broad, phrase, and exact
There are three sorts of negative keywords you’ll use in your Google Ads campaigns: broad, phrase, and exact matches.
Let’s use the negative keyword “board games” as an example.
Negative broad match: Your ad is going to be excluded if the search contains all the negative keywords, albeit the words are in a different order.
Your ad might still come up if just some terms are included within the search.
The broad match is the default setting for all Google Ads accounts.
Negative phrase match: Your ad won’t show if the search contains all the negative keywords if they’re within the same order.
The search can include additional terms,
but the negative keyword must appear within the same order to excluded from the search results.
Negative exact match: Your ad won’t show as long as the search contains the precise negative keyword. There can’t be any additional words within the search.
It may seem counterintuitive to require to chop off large groups of individuals from your campaign, but adding negative keywords can assist you immensely to enhance your return on investment (ROI).
You’ll find that there are tons of customer behaviors and habits online you’ll use to hone your keyword list.
Here are some samples of how adding negative keywords will help improve your campaigns:
Improve the standard of prospects:
Negative keywords won’t only reduce the number of unqualified leads in your campaigns, they’re going to also help improve the standard of those that show up.
Improve CTR: When the audience is more likely to have an interest in your product, you’ve got a way better chance of getting more impressions and increasing your CTR.
Save money: Including undesirable keywords in your campaign will cost you money that you simply don’t get to spend.
Negative keywords help keep this cost down, and they also help your ROI.
How to Find Negative Keywords
Google’s many tools assist you to find potential negative keywords
By watching a number of the info which will mined from your accounts.
Google Keyword Planner
The main purpose of the keyword planner is to get keywords to bid on,
but it also can be extremely helpful when you’re trying to seek out negative keywords. for instance, if you type in “boots,”
it’ll show you the mixture of monthly searches for that phrase and related phrases like “cowboy boots.”
If you exclusively sell rain boots, you almost certainly don’t want to focus on an audience checking out “cowboy boots.”
Google Search Terms Report
The Google Search Terms Report shows you the number of impressions, clicks,
CTR, and average cost-per-click (CPC) for specific search queries. we will see exactly what search terms are causing your ads to point out.
The report gives you insight into the mindset people were therein led them to your ads.
By seeing the search queries people used,
you’ll fine-tune which keywords you would like to stress and which keywords you would like to exclude.
A simple Google search is often all you would like to get some negative keyword opportunities. When searching keywords you’re hoping to focus on,
keep an eye fixed out for what other results crop up that you’ll want to exclude later. as an
example, if you’re running a record store, you could possibly add irrelevant search terms that come up as suggestions.
Focus on the Positive by removing the Negative
Negative keywords are a crucial part of any PPC campaign because they assist to optimize your results, prevent money, and reduce the number of unqualified leads,
which can ultimately improve your ROI.
By including negative keywords in your campaign, you’ll narrow the pool of obtainable searches and improve the standard of prospects and leads.
The more specific you’re together with your negative keywords, the less money you’ll waste on people that won’t buy from you.
Finding your negative keyword terms is merely a little a part of the battle.
If you would like to focus on the proper audience with the proper message, you furthermore may got to optimize your landing page for PPC and craft the right ad.
Incorporate these tools into your online advertising process, and you’ll see a significant improvement in your results.