Today, I’m going to clarify several fallacies about link building in 2021.
So, historically, SEOs and digital PRs were like:
There are a bunch of myths out there right now, some new, some old.
And today we’re going to run through the top five
that seem to be making a bit of a headline right now.
Debunking them and hopefully sharing some helpful tips and tricks along the way.
Myth #1: Category + product pages = impossible
So misconception number one — and this is a major one right now.
Because we know that creating direct connections into
product and category pages has enormous benefits in terms of search visibility.
So the first misconception I’d want to dispel today is that it’s difficult to include.
These links into product and category pages.
That is, in fact, entirely untrue.
It is quite likely that you will be able to do so.
All you have to do is make sure you’re offering folks a compelling reason to connect to you.
So, using the fictional notion of a tire firm as an example.
Let’s assume an e-commerce site as well.
So, if you are said tire company, and you want to build followed links.
Into some of these product or category pages,
the reason for journalists being.
Able or wanting to do so could be that you have an offer on the page.
Or you’re sharing some insights on the page that aren’t purely self-serving and self-promotional.
You need to provide these webmasters, journalists, authors.
And others a reason to give you that link back into their page.
So here are a few suggestions and approaches to help you get over this.
And let’s dispel the myth together.
So you might place a Black Friday deal for that specific tire on the page.
That way, when selling crucial titles,
such as the fictional one of carnewstoday.com.
You may drop the writer a message and say,
“For your readers, X percent off.”
This code is provided to you, and you may view it on this page.
By being able to share that offer with their audience and readership,.
The journalist, writer, or webmaster will be more
inclined to link back to that category or the product page.
Start looking at product roundups in
the press as another method to potentially achieve this.
So, if I were a fashion business, as we approach the summer of next year.
We would consider ranking for the keyword “summer dresses.”
If it’s a very, really essential key phrase for you that you want to rank for.
You can go out to fashion writers, fashion bloggers, and fashion webmasters.
And maybe pitch in the top 10 fashion products or summer dresses for their audience.
To cover, for them to include in their stories.
And, of course, you should be supplying things
like high-resolution photos and
What have you to help the writer get that piece live.
So the essential point to remember
here is that it is not impossible to accomplish this.
We understand the importance of constructing followed links straight into.
These categories and product sites.
All you need to do is be creative.
You must collaborate with webmasters and writers to provide them with something.
They want to share with their audience and readership.
And their desire to do so makes it even more important for them to give you.
That link back and direct traffic to that page because they offer, insight, or product may be there.
Myth #2: Top-tier news sites only give no-follow links
So that brings us to number two.
A common misconception, particularly on Twitter,
is that top-tier news sites solely provide no-follow [links].
Now, I was on a call just a few weeks ago and was part of the pitch and.
The sales process and was literally told this by
the contact that I was speaking with and.
That they had been historically advised
that if you wanted to get on to a top-tier site,
Such as TechRadar, USA Today, or in the UK
the likes of.
The Sun and The Telegraph and stuff like that, you should expect a nofollow
Let me inform you that this is incorrect.
We have received several connections from top-tier sites from a range of different authors.
Journalists, and readers for a variety of different campaigns.
You need to be aware of this, and
the only way to combat it is to be prepared
before pitching your campaign.
So, sure, there are desks with editorial policies within top-tier sites.
You may collaborate with important contacts,
webmasters, and writers to determine.
What those editorial policies are so that you can manage.
The expectations of internal stakeholders as well as clients.
The Daily Express, for example, is a large,
well-known magazine in
The United Kingdom that we know does not provide any links at all,
and if they do, they are no-follow.
So that’s the type of stuff and insight you should be striving for,
as well as knowing and comprehending.
However, this is only one publication out of many.
So start thinking about editing policies and how they evolve and adapt.
The travel desk at one magazine will be vastly different from the driving or business desks.
At another, or even within the same publishing firm.
You must conduct research.
When you start pursuing certain journalists and writers, observe whether they connect back to you.
You’ll be able to tell if there’s a prospect of gaining a connection nine times out of ten by reading.
Three or four articles they’ve previously published.
That begins to give you an idea of how
their editorial policies could appear and feel.
Then, of course, you must be prepared to provide them with a cause to link.
Which is the most crucial aspect of this second one.
You must give them a reason,
whether it is through a very powerful data visualization campaign.
An offer, or some insights on your client’s or your own branded website.
You must, must, must provide them with something that will persuade.
Them to include that link in their post.
Of course, if you feel you’ve done so, it’s quite OK to inquire.
A lot of what we’re doing right now might be because top-tier sites.
Don’t think or look at things from an SEO perspective.
And it’s not in a journalist’s nature to think
or look at things from an SEO viewpoint.
As a result, they may not immediately insert the following link.
As a result, requesting is quite reasonable.
It’s fine to send them a really lovely, friendly,
courteous message asking if they could put the link.
You could get a negative response.
You could learn about the editing policies and why that link can’t be included.
However, for every three, you could just get the cut-through that you’re searching for.
Myth #3: Only send pitches in the morning
The third misconception is that you should only pitch your campaigns or link-building.
Content to journalists and authors in the morning.
This is another utterly incorrect statement.
Some of our most successful campaigns, to name a few.
Have been pitched in the afternoon, after lunch, and before the editorial afternoon meeting.
And we’ve had some tremendous, huge successes
pitching in our campaigns on a Friday afternoon if they’re a little fun and lighter.
So I’d want you to toss your alarm clock out the window.
There is no pressure from journalists to ensure
that your email arrives in their inbox before 9:00 a.m.
Actually, at that time, I would take a step back,
conduct some study, and experiment.
Perform some A/B testing.
Create a contact list of 10 to 15 individuals with
whom you want to establish connections.
See when they publish their articles when they’re most active on Twitter.
And so on, and begin to figure out when it may be a good moment to pitch for them.
The important thing to remember if you’re pitching in the afternoon.
For example, is that you’ll be up against the fewer competition.
Because they accept this fallacy, fewer individuals will contribute at the same time.
Another piece of advice is that
I wouldn’t pitch in your link building or
digital PR campaign entirely cold from the start.
So, if I were a writer with whom you would want to develop a connection.
I would notify them two to three weeks in advance, sending them an email or
DM on Twitter, for example,
“Hey, I’m working on this campaign right now.
It contains information on XYZ.
We hope to get it up and running by the end of the month.
Is this something you’d want to learn more about?
Is this something you’d be interested in discussing?
Let me know, and I’ll work with you to get you
whatever you need for a possible piece to go online.”
Again, that type of thing does not need to be done by 9:00 a.m.
That is something you can do throughout the day.
It is possible to do it at any moment.
We’re now in a very different situation than we were last year at this time.
Working from home and other such things have altered thanks to COVID.
People are much more adaptable.
People are attempting to strike a work-life balance.
Again, this relates to the reality that not everyone is online at 9:00 or 10:00 a.m.
They might begin later.
So, really, really, really, really, really, really, really, really, really, really
Begin to learn when your important connections’ articles are published.
Work with them ahead of time so they are aware of your upcoming promotion.
And you don’t have to pitch around breakfast time to acquire those links.
Myth #4: Relevancy isn’t king
The fourth point to make is that relevancy isn’t king.
So there is a huge debate right now — and you can see a lot of it on
Twitter and social media — that for traditional SEO and link building tactics.
The links that you build must be extremely relevant and completely on-brand.
From target sites and publications that you would expect that brand to be covered in.
Now, in the realm of digital PR, we have a little different perspective in.
That a link is a link, and relevance isn’t quite as essential.
But now I’d want to dispel the idea that relevance isn’t king.
Just last month, in February,
John Mueller provided a brief clip emphasizing the value of having one high-quality.
Relevant link is the equal of having hundreds at a lower DA and with less relevancy.
This provides you a better idea of Google’s future direction.
While relevance may not have been as essential
to us digital PRs in the previous 12 to 18 months
as it has been to more conventional SEO link builders, changes are changing.
That is a very clear signal from both John and
Google that we should be thinking about relevancy, and the phrase “content is king”
Needs to change to “relevancy is king,” because brands will be rewarded and their search visibility
Will likely increase as a result of having highly relevant and high-quality followed
links pointing back to the domain.
Myth #5: You can’t ask for a link
So the last one, number five, is the one that will most likely stand the test of time.
It’s the one that’s been around the longest,
as well as the realization that you can’t truly request a connection.
It’s a major, hugely popular misconception in our
profession and what we do, but you can.
You may approach a webmaster, a writer, or a journalist at a top-tier magazine,
Whomever they are, for a link if they have
covered your material, campaign, insights, or whatever it has been.
As I mentioned before, not every desk, writer,
or journalist would provide you with
the connection if you ask for it.
However, if you don’t ask, you won’t get it.
As a result, you may receive a no follow link.
A link may be added in a few weeks.
It’s critical to do this in a courteous and friendly manner.
Don’t be too demanding.
But if a piece of coverage or an article goes live, going back to that writer.
Thanking them for their time and saying it’s been great to work alongside them.
If you then say it would be great if you could fully credit the brand by adding in a link to
XYZ or whatever your campaign or homepage may be, chances are they’ll do one of two things.
In terms of the myths themselves, we’ve pretty much gone through everything today.
You can contact us if you have any marketing plans .
Because we are the best digital marketing agency in Bangalore.
I’d be delighted to assist.
I sincerely hope you appreciate the newly revised and enhanced Link Building Guide.