Local SEO is all about optimizing a website for local search to boost traffic, lead generation, and brand recognition. Small businesses benefit from local search because four out of five people use it to find local information. This means that if your company isn’t optimized for local search, you might be losing out on 80% of your customers. customers who may be interested In short, if you want your business to stay important, local SEO is a must. Researching local keywords, optimizing a company’s Google My Business profile, and generating “NAP” (name, address, and phone number) citations are all common tasks associated with local SEO.
Why Is Local SEO Important?
“Local intent” appears in 6% of all Google searches (Search Engine Roundtable).
Searches for “near me” expanded at a rate of 150 percent faster than conventional local searches (Google).
A local pack appears in the results of 29% of all Google SERPs .
74% of people who use their phone to look for something nearby go to a store the same day (Google). As a result, local searches play an important role in SEO. And if you can get your local business in front of that study, you can bet it’ll step through your door a few minutes later.
Google My Business Listing Optimization
Google’s company profile ranking algorithm considers not only proximity and interest but also operation and knowledge quality. When you optimize your Google business profile, Google receives these signals and ranks you higher in local performance. And, as you may be aware, a higher rank translates to increased exposure and interaction for your company
Add Location Pages To Your Website
Maintain separate pages for each site. Readers can find your name, address, phone number, store hours, unique store details, parking/transit statistics, promotions, and customer testimonials on your location pages. You should also avoid duplicating content across several localization sites. Build a local-descriptive About Us page for single-location businesses. If you have a Google map on your website’s position pages, you’ll get a lot of bonus points.
Optimize URL, Title Tags, Headers, Meta Description, And Content.
Any new blog post is a new indexed page for your web, a new page to target a geographic search term on, and a new chance to be included in search engine results pages when it comes to content ( SERP). When you write a piece of content, you can use high-volume keywords in the URL, Title, Header, Meta Description, and Body to optimize it for search engines. Consider highlighting customer success stories and case studies if you’re having trouble locating geo-targeted content.
Ensure Your Name, Address, And Phone Number Are Consistent Online.
You must make it as simple as possible for internet users and search engines to locate you. Configure your NAP (name, address, and phone number) to accomplish this (with area code). This should be included on your site as a crawlable HTML document. Avoid making the popular mistake of just including the NAP in an image – images, unlike HTML text, cannot be crawled by search engines. The NAP is most often found in the site’s footer or header.
Optimize Your Website For Mobile
In recent years, Google has favored mobile-friendly sites, rating them higher than non-mobile-friendly sites. Google’s algorithm has recently modified again, favoring fast-loading mobile pages over slower-loading sites. Having a fast-loading website is already a well-known SEO technique and with good reason. Today’s website visitors expect a fast response time. When it comes to page load time, 30 percent of visitors will abandon a page if it takes more than 6-10 seconds to load. As a result, a mobile-friendly, fast-loading site should be a requirement for optimization.
Online Reputation Management
The number of reviews on your Google Maps page, as well as other review sites, is another significant factor in deciding how important your local business is to Google.
Furthermore, reviews serve as social evidence to promote more conversions. According to a report, 57% of customers would only purchase from a company with at least a 4-star ranking.
Increasing your local SEO strategy can yield big results, but it can also be daunting. Nummero will show you how to outperform your rivals and achieve your goals. Remember to take a look at our Local SEO Packages.