Messages delivered at the right time to the right persona improved audience engagement with the brand as they moved across the different stages of the buyer’s journey
Company
Messages delivered at the right time to the right persona improved audience engagement with the brand as they moved across the different stages of the buyer’s journey.
The Challenge
- Identifying opportunities to scale Demand Generation campaigns with limited inhouse resources
- Converting registrations into sales qualified leads thus contributing to the revenue pipeline
The Solution
- A strategic partnership wherein an integrated approach was considered and Nummero’s ‘Demand Acceleration’ (DA) framework was implemented
The Results
- An increase in quality of responses/form fills and brand visibility
- An increase in the quality of sales qualified leads as the number of prospect interactions with the brand increased from 3 touches to 6 touches
Company
The Challenge
The Solution
The Results
Company
Company provides server-side flash storage for the enterprise and delivers unconditional, consistent performance for data-intensive applications.
The Challenge
Company had been using Salesforce but the integration process with Marketo was proving to be such a major challenge that they were ready to shift to NetSuite even if it implied significant extra time and cost.
- A very low growth in leads as well as a poor database size of less than 10,000 leads
- Inability to track leads and effectiveness of national events like Oracle OpenWorld, VM World, etc.
The Solution
In just one week, Nummero was able to seamlessly integrate Salesforce with Marketo
- Out bound campaigns were in action by day 10, instead of the usual 5 weeks
- Complete tracking of leads from all online and offline events like website, webinar etc.
The Results
- An increase of 475% in lead database size
- In just 2 months, anonymous database size increased from a few thousand to more than 80,000
- 12 campaigns in 3 months a sales potential of $400,000 from an investment of less than $20,000
Testimony
A leading Japanese information and communication technology(ICT) company offering a full range of technology products, solutions and services. Approximately 155,000 Its peoplesupport customers in more than 100 countries. It uses their experience and the power of ICT to shape the future of society withtheir customers.
