Instagram Updates 2022 You Should Be Aware Of

New Instagram Updates for Businesses and Marketers in 2022

Instagram is always expanding and changing, so today we’re highlighting all of the latest Instagram changes 2022 that you should be aware of.

This includes a significant one that will carry more weight with the algorithm than anything we’ve seen in a long time.

And if you read our October 2021 changes page, you’ll see a slew of new Instagram updates.

In case you missed it, we’ll quickly summarise them in bullet form.

You are now able to:

timetable and practice

They launched Lives, as well as the account status tool and branded content partnerships, they consolidated IGTVs and feed videos into one format, and they said that they only encourage using 3-5 hashtags.

Everyone now has access to story links, and you can also post Instagram Reels on Facebook.

So, if you want further detail on any of those modifications, go ahead and read the post after that.

However, this page is about Instagram upgrades in 2022, and all of that occurred at the end of 2021.

So let us keep going!

Instagram Updates for 2022 You Should Be Aware Of

Update #1: Instagram is now offering free credit to users that purchase on its site.

The first on our list of Instagram upgrades 2022 was a pleasant surprise for us.

We came across this while just browsing but were unable to capture a screenshot.

But it was an Instagram popup giving us $5 or $10 to shop at our favorite Instagram stores.

Another thing we’ve noticed—and we did grab a screenshot of—is that Instagram is offering consumers a 20 percent discount and free delivery!

When we click the hamburger button on the profile and then click Cart, our offers appear at the top.

Instagram is offering us 20% off our first buy, as well as free shipping.

As a result, this is consistent with the significant effort we’ve seen to turn Instagram from a photo and video sharing app to a buying platform.

Update #2: You may now use another Reel to respond to comments on your Reel.

Someone commented on one of our team’s Reels on her creator account, and Instagram popped up a message saying, “You may now react to a remark with a Reel that includes the comment as a sticker.”

Your reply Reel will be visible in the comment thread as well as wherever else you share Reels.”

If you get a lot of comments or inquiries about your reels…

…this might be a terrific way for you to engage your audience while also increasing your visibility.

Update #3: Added text-to-speech and voice effects to Reels.

The next item on our list of Instagram upgrades 2022 is about Reels once more.

The text-to-speech function, according to Instagram, “lies within our text tool in the Reels camera and lets an auto-generated voice to read your content aloud.”

Text to speech allows you to add narration to your Reels without using your voice, allowing you to be more creative and add fun and humor.”

Both of these technologies just provide you a bit more creative freedom as a small company owner to create stylish, attention-grabbing Reels.

Update #4: Instagram is now allowing US creators to use Live badges.

“By activating badges, you may get compensated for the Live content you’re generating,” they claim.

Your visitors may buy badges in $0.99, $1.99, and $4.99 increments…

…and as supporters, they will receive a personalized thank you greeting as well as increased exposure in your Life.”

This feature is now only available to authors in the United States who are 18 or older and have at least 10,000 followers.

In addition, they must have a creator or business account.

Finally, they must adhere to Instagram’s partner monetization regulations as well as community guidelines.

You may check your Professional dashboard to determine whether you’re qualified.

If you aren’t, you can apply for monetization on that page.

This feature will not only help you earn a little additional money, but will also stimulate participation from your audience.

Before we get onto our last Instagram upgrades 2022, we’d want to point out that our new social media advertisements training course is now available.

Check it out if you want to enhance your social advertising game.

So, we’re moving on to what we believe will be Instagram’s most significant upgrade in a long time.

Update #5: The algorithm’s chronological order has been restored.

If you’re an early Instagram user, you’ll recall that the posts you saw on your feed were determined only by the order in which they were uploaded.

That was replaced a few years ago by an Instagram algorithm that allegedly delivers you posts based on what it believes are your tastes.

However, after years of complaints from people who were dissatisfied with the algorithm- both on the consumer and company owner sides…

“Instagram CEO Adam (MOE-SERRY) Mosseri said that the business is working on a version of its feed that would display users’ postings in chronological order…

…in contrast to its existing ranking system, which organizes content based on user preferences.”

And that “such a feature has supposedly been in the works “for months,” with Instagram aiming for a release in the first quarter of 2022.

Small companies and influencers have been attempting to decipher the algorithm for several years…

…by requesting as many likes, comments, saves, shares, and story interactions as possible.

Despite all of their involvement, many of their followers were still not seeing their postings.

As a result, number one in our list of Instagram changes 2022 would be beneficial to small company owners.

This is because a chronologically-based feed will increase your account’s chances of organic visibility and interaction.

However, it is crucial to emphasize that, according to our understanding, the chronological feed will be an option that people may choose.

So it will be up to the user to decide whether they want to maintain the algorithm as is……and read their feed in the same way they have for the previous few years, or change to view it chronologically.

According to one report, “the current feed leverages AI to build what Instagram calls a more customized feed, depending on user behavior.”

Despite the company’s claims to the contrary, it has remained disliked with a large number of users.”

6. Instagram is catching up to television in terms of popularity.

When IGTV originally debuted in 2018, it appeared to be an extension of the stories.

Instagram users now have extra room for video segments of their life.

But it increased in size!

According to Instagram, mobile video will account for 78% of all mobile data traffic.

Despite its sluggish start, IGTV is expected to make significant contributions to this trend.

What does this have to do with brands?

It implies that you should include long-form video material in a vertical style in your plan.

Depending on the sort of company you’re marketing, you may offer behind-the-scenes footage, Q&A sessions, and interviews with influencers – practically anything that your audience will find interesting.

In The Feed: IGTV

Users who broadcast on IGTV may now post a quick preview on their feed, thanks to an upgrade.

If you look at many profile, you’ll notice vertical videos from IGTV among postings.

Before the addition of this function, it was impossible to advertise IGTV channels.

Because of the poor traffic and interaction shown by early adopters, many wondered if IGTV would be Instagram’s biggest disaster.

With the ability to add commentary and actively encourage your followers to IGTV, it has the potential to profit from the ever-increasing trend of mobile videos.

Brands that use IGTV must also include sample postings on their feeds.

Otherwise, you’re only accomplishing half of the work.

Reels are the most recent style of video to appear on the Instagram platform, and they’re quickly gaining popularity.

TikTok inspired these short videos, which allow users to share their fun on the app.

Businesses are getting involved in dancing trends, individuals are getting to know one another better, and it’s all in good fun.

They’re quick to watch, so people can enjoy them even if they’re pressed for time and can’t watch anything longer-form, like IGTV.

TikTok and Reels Takeover

We discussed it previously, but we’ll go over it again here: reels.

You’ve probably heard of TikTok as well.

Reels and TikTok are pioneering a new type of content that users have come to demand.

These short, catchy videos are gaining popularity among everyone, from teens to adults and everyone in between.

While this type of material is novel, it is not difficult to create.

If Reels aren’t already on your to-do list for 2022, they should be.

You don’t have to make sophisticated dance films, but a fast video presenting your items matched to a popular tune may greatly help your business.

Instagram reorganized its home page to incorporate a button at the bottom to access Instagram Reels.

Whether you like it or not, Reels are here to stay, so be ready to test them in 2022.

Conclusion

As a result, we may see a large number of individuals choose for the new chronological version.

You may find more Instagram algorithm tweaks in the next post.

But let us know in the comments whether a chronological Instagram feed excites you or not.

We’d love to hear what you think.

Otherwise, that’s all the Instagram updates 2022 we’ve got for you today, people!

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