There are many SEO tools on the market.
Most of them suck.
They either cost an excessive amount or otherwise, you need a doctorate in applied math to navigate.
I don’t know you, but I want an SEO tool that doesn’t break the bank and provides me with the type of detailed information I want to form strategic SEO decisions.
This is what CognitiveSEO claims to deliver; they market themselves as “the only SEO tool you’ll ever need.”
But is it true?
That’s what we’re here to seek out.
This CognitiveSEO review will take a deep check out what the tool is, its SEO features, pros and cons, and (most importantly) whether it’s the proper SEO tool for you.
Ready? Let’s go.
What’s CognitiveSEO, Anyway?
CognitiveSEO may be a full-featured SEO tool created by SEO and affiliate marketer Razvan Gavrilas in 2010.
Gavrilas saw a requirement within the marketplace for a strong SEO tool that was both affordable and straightforward to use.
With that goal in mind, he and his team began to make the simplest SEO tool possible.
Today, the platform offers a variety of features that allow site owners to perform a site audit, check on backlinks, check out local SEO, research penalties, better understand how their content performs, and see how their site ranks against the competition.
If you would like to work out the way to rank better, CognitiveSEO gives you all the knowledge you’ll want.
Gavrilas spent a year and a half creating the core concept, algorithms, and UI behind CognativeSEO.
At first glance, the dashboard is pretty simple and appears intuitive to use. Maybe even a touch too sparse, especially if you’re using tools like Majestic SEO or SEO PowerSuite.
But what about the features?
Let’s take a deeper look.
CognitiveSEO Features and Benefits
A lot of SEO tools specialize in only one or two features. They either gloss over the remainder or cause you to pay extra to access other parts of the tool.
Which I hate
I need all the knowledge.
So, let’s check out what CognitiveSEO brings to the table.
SEO Site Audit Tool
Foremost, CognitiveSEO offers a site audit feature. Whether you’re working with clients or want a thought of how your site is doing, a site audit should be a daily item on your to-do list.
The Google algorithm changes every 2.5 seconds, which suggests if you aren’t staying on top of stuff, your site goes to the urge to burn.
That content you wrote three months ago? It’s outdated.
That link you bought last year? Yeah, that’s a spam site now.
That awesome graphic you set on your homepage — well, that pretty thing tanks your load time.
Here’s the question — does one have the time to spend researching and watching every little thing that would fail together with your site? If the solution is not any (and it should be), then you would like an SEO audit tool.
Luckily, CognitiveSEO offers a reasonably thorough one.
Their site audit looks at:
Once it runs, CognativeSEO will offer you an overall health status of your site and tell you what belongings you need to fix now if you would like to rank — and what those mistakes are impacting.
Backlink analysis tool
Backlinks function like votes for your site. Unlike votes for, say, a gubernatorial election, not all votes carry an equivalent weight.
A backlink for a trusted site with plenty of traffic tells Google, “Hey, this site is useful; you ought to send people here.”
While a link from a spammy payday loan site tells Google, “This site is suspect; don’t send folks here.”
Backlinks are one of the highest-ranking factors.
CognitiveSEO’s backlink checker starts by gathering information about all the links to your website. Then, it crawls and analyzes each link to offer more context.
Finally, it generates a simple-to-navigate (but detailed) report listing new and lost links, nofollow/dofollow link information, unnatural links, and more. Here are a couple of more things their backlink analysis will tell you:
Daily links lost and gained
Top linked pages, including the number of links and value.
Unnatural links list
Detailed information about why links are suspect
Competitor analysis of linking
Find link opportunities
This tool does plenty of labor. These features are often choppy into separate tools. With the knowledge within the backlink report, you’ll craft an in-depth link-building strategy.
If you’ve been hit by a penalty, either from a Google core update or a manual penalty, CognitiveSEO also will assist you to get over the penalty by showing you which of the links are suspect and helping you disavow them.
CognitiveSEO reporting tools
The data Cognitive SEO gives access to is pretty detailed. But, if you would like to urge how all the info interacts — or help clients get how their site is performing — you’ll need a solid reporting tool.
You could build these reports manually, of course. But that’s incredibly time-consuming and won’t offer you the complete picture.
Luckily, CognitiveSEO provides a reasonably robust reporting tool. Those reports combine all the info from Cognitive with all the data from Google Analytics, which makes it pretty powerful.
The reports also can be customized, allowing you to specialize in the info that matters foremost to you or your clients.
For example, if you would like to ascertain how ranking has changed and the way many new backlinks the location has acquired, you’ll pull each one into one report and automatically send it to your email on the primary of the month. (Or whenever you schedule it.)
In the higher plan, these reports are often white-labeled, allowing you to send customized client reports together with your branding.
Here are a couple of other features of note in CognitiveSEO’s reporting tool:
Real-time ranking reports
Fully customizable reports
Automatic report generation
Integrates with Google Analytics
White-label reports for clients
How does CognitiveSEO’s reporting tool pile up against competitors?
It’s quite powerful, totally customizable, and great for both internal and external consumption.
So whether you’re tracking your site or client sites, you’ll have all the knowledge you would like to make a robust SEO, social media, and content marketing strategy.
Google ranking is the bread and butter of local SEO. Does your plumbing company rank well for “plumbing”? If not, you’ve got plenty of labor to try to do.
Unfortunately, it is often a challenge to inform your ranking without external tools. That’s where CognitiveSEO’s rank tracker comes in.
It gives detailed information about where a site stands for a good range of keywords. Which is particularly useful for local SEO efforts or seeing how your mobile site ranks.
Their rank tracker offers precision tracking for both mobile and desktop searches and may filter for both local SEO and universal ranking.
The keyword tool also has another useful feature — a content optimizer and keyword research tool. These tools can cost many dollars a month on their own, therefore the inclusion of keyword suggestions to trace is pretty nice.
The content optimization tool gives detailed insight into what keywords you ought to include, a readability scale, and even suggest other keywords to incorporate.
It also gives a “content performance score,” which provides an overall idea of how well your content will do.
It isn’t quite as robust as other content optimization tools, like Frase, which provides features like competitive analysis and even content outlines, but it’s a solid addition to the present SEO tool.
One of the biggest factors I consider when watching SEO tools is that they support. the simplest tool within the world isn’t going to be very useful if you can’t get a hold of somebody when things get hairy.
CognitiveSEO offers support through email or Twitter and provides a solid knowledge domain of commonly asked questions.
They don’t list support hours or promise a response in any specific time frame, but most of the reviews indicate the support is solid.
As a bonus, if you select the higher-tiered “Business plan,” you gain access to a fanatical “Customer Success Manager” (aka Account Manager) who will give proactive assistance and help with onboarding.
CognitiveSEO may be a powerful SEO and link analysis tool. If you’re trying to find a one-stop-shop for all of your SEO needs, this is often an excellent option. If you’re an outsized brand or SEO agency, this is often an incredible SEO tool.
However, smaller brands or those without much technical experience may find the tool overwhelming and difficult to navigate. There are a couple of free SEO tools you’ll use to urge by therein case.
Once you get the hang of the dashboard, however, this SEO software tool features a ton to supply.