It’s not a ranking factor, so why is word count important for SEO?
Here’s what you would like to understand about when, why, and the way much word count matters.
In the world of program optimization (SEO),
the highest strategies for copywriting are continually shifting
as we suit Google’s algorithm updates.
You may have encountered digital marketing experts who offer guidance on the way to improve your home within the search rankings by following their recommendations for word count range.
There are multiple debates around whether word count matters in SEO,
and it’s time to urge to the rock bottom of it.
Is Word Count A Ranking Factor?
Google’s John Mueller has confirmed that word count isn’t a ranking factor for the search algorithm.
he states that “just blindly adding text to a page doesn’t make it better.”
Rather than watching the number of words on a page, Google’s algorithms search
for relevant, original, and high-quality content.
Why Long-Form Content Tends To Rank Higher
Despite Google’s confirmation that word count doesn’t directly affect rank,
you’ll still find many articles and keyword tools that suggest longer word counts.
So, why do tools like Yoast and Clearscope
provide recommended word counts if the numbers on the page don’t directly impact rank?
There are a couple of reasons a better word count may improve your ranking indirectly.
Some of these tools are basing word count recommendations on competitive analysis.
Writing longer content makes it easier for Google’s algorithm to work out what your page is about.
Well-written comprehensive pieces also position you as an authority on the subject and enable you to rank for long-tail keyword variants.
How To Determine the proper Word Count For Your Content
There’s no rule of thumb to follow in terms of the word limit for SEO.
Instead, you’ll check out your keyword research, competition,
and past performance to work out your content’s best word count range.
Start together with your Keyword Strategy
You may create a replacement piece of content with one target keyword in mind.
But a study by Ahrefs found longer content is more likely to rank within the top 10 for multiple keywords.
By increasing the length of your article, you’ll cover your primary topic from various angles,
which suggests you’ll rank for more keywords.
In particular, longer articles have a better chance of ranking for long-tail variations of your primary keyword, with lower competition and better conversion rates.
For example, long-tail variants of “Microsoft Word” might include
“Microsoft Word for Mac” and “Microsoft Word resume template.”
So if you’ve identified long-tail keywords that you simply want to focus on,
consider increasing your word count to deal with those more specific queries.
Check Out The Competition
You can also use word count as a benchmark metric when comparing your content to the competition.
Many keyword research and content optimization tools provide
the word count of the top-performing articles for any given keyword.
If you don’t know how long a piece of writing should be,
watching the word count of the present top performers may be a good place to start.
Pay Attention to look Intent
In addition to watching what the competition is doing,
you ought to always concentrate on the search intent related to your target keyword.
The intent will help define what makes content useful and relevant to the user.
In other words, believe what your audience wants once they A keyword into the search bar.
If they need comprehensive information, you would possibly aim to satisfy or exceed your competitors’ word count.
Conversely, you would possibly prefer to create shorter content
that gets to the purpose faster for keywords where the audience wants quick answers.
As it relates to word count, search intent can assist you to decide
whether you would like to follow the competition’s lead or differentiate your content through the length.
Review Your Performance
Finally, you’ll check out your past performance to get what content length works best for you.
Review your SEO performance regularly and see if trends arise.
Is there a word count sweet spot where you tend to rank higher?
Or maybe you’ve got some shorter articles that aren’t ranking as high as you’d like.
In that case, try going back to your keyword research and deciding
how you’ll lengthen the content with more useful and relevant information.
Additional Factors That Affect Your Ranking
You can use word count to reinforce your keyword research and competitive strategy,
but it’s not getting to be the last word deciding factor for search algorithms.
If you would like to enhance your SEO performance, here are some additional writing tips to consider:
Google looks at structural elements, like heading tags, as to how to raise understand
your content and send the proper users to your page.
Formatting your content with a transparent,
logical structure to your content also improves readability and usefulness for the people searching on Google.
Instead of just stuffing your heading tags
with keywords, believe in the simplest experience for your reader.
Use headings to interrupt up large chunks of text and make it easy for somebody to seek out the knowledge they need.
Quality of data
Information quality remains a top determining factor for program results page (SERP) rankings.
In other words,
adding a bunch of fluff to extend your total word count won’t assist you.
According to Google,
the search algorithm prioritizes reliable information and pages that
“demonstrate expertise, authoritativeness, and trustworthiness on a given topic.”
Back up statements and claims with links to relevant external data sources to enhance your content quality.
You should also ensure your content is original by doing plagiarism checks and avoiding duplicate content on your domain.
Images and other visual support can assist you
to demonstrate relevance to your target keyword, another primary factor the algorithm uses.
For example, if you’re targeting the keyword
“Harry Potter,” Google will search for relevant signals like pictures of the character or video clips associated with the books or movies.
Adding media can improve the user experience by ending large blocks of text and catering to visual learners.
High-quality original images also enable you to rank in Google Images.
Optimize For Special Content Blocks
Google continues to make its SERP pages more intuitive and browseable through special content types and featured snippets.
These content resource blocks appear at the highest of SERP pages and sometimes give users
a fast answer to their queries.
Optimizing your content for featured snippets can elevate your content to position zero, in particular other results.
Around 70% of all featured snippets are paragraph types, which might be a superb place to start experimenting.
Aim to answer the keyword question using 50-250 characters.
Optimizing content for SEO isn’t as simple as running through a checklist of keyword mentions and article length.
Ultimately, you’ve got to know the audience of every keyword and publish the content that best serves their needs.
Word count won’t be the factor that pushes your content to the highest,
but it can assist you to define what’s
“relevant and useful” for a specific keyword.
Use the writing advice and questions above to seek out your optimal word count start line,
but confine in mind that each one of your words should provide value to your readers.