# Nummero — Complete Content Reference > Nummero is a full-funnel digital marketing agency headquartered in Bangalore, India, with operations in Sydney, Indiana, and Dubai. We specialise in B2B revenue operations and real estate marketing. Our clients include real estate developers, B2B SaaS companies, and channel partners across India and the Middle East. --- ## About Nummero **Founded:** Bangalore, India **Offices:** Bangalore (HQ), Sydney, Indiana, Dubai **Specialisations:** B2B lead generation, real estate marketing, performance marketing, SEO, content marketing **Website:** https://nummero.com **Contact:** https://nummero.com/contact Nummero is a performance-first digital marketing agency. We build full-funnel campaigns for B2B companies and real estate developers — from awareness to revenue. Our approach combines paid media, SEO, content, and marketing automation into integrated strategies that are measured on pipeline and revenue, not vanity metrics. --- ## Services ### Software Development URL: https://www.nummero.com/services/software-development Stage: BUILD Design and develop web applications, mobile experiences, APIs and business integrations, with clear requirements and a production handover. Deliverables: Requirements brief; Architecture and delivery plan; Interface prototypes; Tested application screens; Integration specifications; API documentation; Acceptance test plan; Deployment and support handover. Connected solution: https://www.nummero.com/software ### CRM Implementation & Automation URL: https://www.nummero.com/services/crm-implementation Stage: BUILD Implement pipeline stages, lead routing, follow-up workflows and reporting around your sales process — not around a default tool setup. Deliverables: Pipeline and field definitions; Ownership and routing rules; Migration mapping; Validation and exception log; Workflow specifications; Tested automation rules; Integration checklist; Training and admin handover. Connected solution: https://www.nummero.com/solutions/crm ### ERP Implementation & Integration URL: https://www.nummero.com/services/erp-implementation Stage: BUILD Scope, configure and integrate ERP workflows across operations, inventory and finance so your team works from consistent records. Deliverables: Process maps; Module and scope assessment; Configuration workbook; Access and approval matrix; Data migration plan; Integration specifications; User acceptance checklist; Training and cutover plan. Connected solution: https://www.nummero.com/solutions/erp ### AI Data Preparation & Licensing Support URL: https://www.nummero.com/services/ai-data-preparation Stage: BUILD Assess candidate code and enterprise datasets, document provenance and coordinate review for a potential AI-training license — subject to buyer fit and agreement. Deliverables: Asset inventory; Eligibility and exclusions review; Provenance register; Rights-review checklist; Review and redaction plan; Validation report; Dataset or code package manifest; Agreed evaluation and handover steps. Connected solution: https://www.nummero.com/solutions/ai-training-data ### B2B Demand Generation URL: https://www.nummero.com/services/b2b-demand-generation Stage: MARKET Connect buyer research, positioning, content and campaigns to a shared definition of qualified B2B pipeline. Deliverables: ICP and account criteria; Buyer-message framework; Content and campaign roadmap; Offer and landing-page briefs; Account and channel plan; Campaign execution checklist; Qualification and handoff criteria; Pipeline performance review. Connected solution: https://www.nummero.com/solutions/b2b-marketing ### Consumer & Lifecycle Marketing URL: https://www.nummero.com/services/consumer-lifecycle-marketing Stage: MARKET Coordinate acquisition, conversion and permission-based customer journeys so consumer growth includes repeat purchase and retention. Deliverables: Audience and offer brief; Channel priority plan; Creative testing briefs; Campaign and landing-page plan; Customer journey maps; Lifecycle message and trigger plan; Cohort reporting definitions; Retention and spend review. Connected solution: https://www.nummero.com/solutions/b2c-marketing ### LinkedIn Outreach & Appointment Setting URL: https://www.nummero.com/services/linkedin-outreach Stage: MARKET Plan and operate a targeted LinkedIn outreach motion with human review, reply handling and agreed meeting qualification. Deliverables: Targeting criteria; Profile and positioning review; Reviewed prospect criteria; Message sequence drafts; Reply and escalation guidelines; Qualification checklist; Meeting handoff template; Outreach and opportunity review. Connected solution: https://www.nummero.com/solutions/linkedin-marketing ### Real Estate Growth Services URL: https://www.nummero.com/services/real-estate-growth Stage: MARKET Coordinate brand, design partners, CRM, campaigns and sales support around your property project, with each workstream scoped and owned. Deliverables: Project positioning brief; Identity and sales collateral scope; Design coordination brief; Agreed visualization deliverables; Campaign and creative plan; Enquiry routing and CRM stages; Follow-up and visit playbook; Project pipeline review. Connected solution: https://www.nummero.com/solutions/real-estate ### Sales Enablement & Outsourcing URL: https://www.nummero.com/services/sales-enablement Stage: SELL Support sales teams with qualification, appointment setting, playbooks and CRM discipline — with ownership through the next step agreed upfront. Deliverables: Qualification framework; Sales playbook; Outreach and meeting plan; Meeting context template; Stage exit criteria; Opportunity review cadence; Coaching plan; Team-owned sales documentation. Connected solution: https://www.nummero.com/solutions/sales ### AI Agent Implementation & Automation URL: https://www.nummero.com/services/ai-agent-automation Stage: SELL Assess, configure and test AI-assisted revenue workflows with explicit permissions, human review and operational monitoring. Deliverables: Automation opportunity map; Feasibility and scope assessment; Integration and permission plan; Human approval boundaries; Evaluation scenarios; Controlled rollout checklist; Monitoring and escalation plan; Operating and review playbook. Connected solution: https://www.nummero.com/solutions/ai-agentic ### Analytics & Attribution Implementation URL: https://www.nummero.com/services/analytics-attribution Stage: MEASURE Implement event tracking, campaign conventions, CRM mapping and reporting with documented limitations — so measurement supports decisions. Deliverables: Measurement plan; Event and naming specifications; Tracking configuration checklist; Campaign and CRM mapping; Reporting definitions; Dashboard and review scope; Tracking validation log; Reporting handover and data-gap register. Connected solution: https://www.nummero.com/solutions/analytics ### Growth Audit & Optimisation URL: https://www.nummero.com/services/growth-audit Stage: OPTIMISE Assess the connected growth system, identify the limiting stage and build a prioritized improvement roadmap grounded in available evidence. Deliverables: Growth-system audit; Evidence and gap register; Prioritized opportunity backlog; Owner and dependency map; Experiment briefs; Measurement and rollout plan; Growth review agenda; Updated delivery roadmap. Connected solution: https://www.nummero.com/solutions ### Software & Tech Product Marketing URL: https://www.nummero.com/services/tech-product-marketing Stage: MARKET Plan product positioning, launch campaigns, buyer-focused content and adoption journeys for SaaS and technology businesses. Deliverables: Product positioning brief; Buyer and use-case priorities; Launch and product-content plan; Demo and landing-page briefs; Acquisition and activation map; Campaign and onboarding priorities; Qualification and handoff criteria; Pipeline performance review. Connected solution: https://www.nummero.com/solutions/software-marketing ### Performance Marketing URL: https://nummero.com/services/performance-marketing Nummero manages paid media campaigns across Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn for B2B and real estate clients. Our performance marketing service covers campaign strategy, audience targeting, creative development, landing page optimisation, and ongoing optimisation based on cost-per-lead and cost-per-acquisition targets. Key capabilities: - Google Search, Display, and YouTube campaigns - Meta Ads for real estate lead generation and B2B demand generation - LinkedIn Ads for B2B account targeting - Full-funnel attribution and reporting - India-specific audience targeting and budget benchmarks ### Real Estate Marketing URL: https://www.nummero.com/solutions/real-estate Full-funnel digital campaigns for real estate developers, channel partners, and NRI-targeted projects across India and Dubai. We have run campaigns for luxury villa projects, affordable housing, and ultra-luxury developments across Bangalore, Delhi-NCR, Hyderabad, Mumbai, and the NRI markets of Dubai and Singapore. Proven results: - Bangalore villa campaign: 8× ROI, ₹18 crore revenue, 50+ site visits in 90 days - NRI buyer acquisition campaigns targeting UAE, Singapore, and UK diaspora - Cost-per-site-visit optimisation across Meta and Google channels ### B2B Lead Generation URL: https://nummero.com/services/b2b-lead-generation Outbound and inbound lead generation for B2B companies in India and the US. We build ICP-driven outreach systems using cold email, LinkedIn, and content marketing to generate qualified pipeline for B2B SaaS, services, and technology companies. ### Web Development URL: https://nummero.com/services/web-development Conversion-optimised landing pages, campaign microsites, and full website builds for real estate projects and B2B companies. We build on React/Next.js with performance and SEO as first principles. --- ## Blog — Real Estate Marketing ### Digital Marketing for Real Estate Developers India URL: https://nummero.com/feeds/digital-marketing-real-estate-developers-india The complete 2025 digital marketing playbook for real estate developers in India. Covers Google Ads, Meta Ads, SEO, content marketing, WhatsApp nurture, and marketing automation. Includes India-specific benchmarks: CPL ranges by city tier, ROI benchmarks, and Nummero case study data (8× ROI, ₹18 crore revenue). Key topics: digital marketing channels for Indian real estate, cost-per-lead benchmarks, campaign structure for under-construction and ready-to-move properties, NRI buyer targeting. --- ### Google Ads for Real Estate Lead Generation URL: https://nummero.com/feeds/google-ads-real-estate-lead-generation How to run Google Search and Display campaigns for real estate projects in India. Covers keyword strategy (branded vs non-branded vs competitor), match types, ad copy for property ads, landing page requirements, and budget allocation. Key topics: real estate keywords India, Google Ads campaign structure, search vs display for real estate, quality score optimisation, conversion tracking setup. --- ### NRI Property Investment India URL: https://nummero.com/feeds/nri-property-investment-india Complete guide to NRI property investment in India covering FEMA regulations, eligible property types, legal buying process, city-by-city investment analysis (Bangalore, Hyderabad, Mumbai, Pune, Chennai, NCR), home loan benchmarks by bank, TDS rules, and repatriation guidelines. Key data: SBI, HDFC, ICICI, Axis, Bank of Baroda NRI home loan comparison table. TDS rates for NRI sellers. Section 54 capital gains exemption. Power of Attorney process for NRI buyers. --- ### Real Estate SEO India URL: https://nummero.com/feeds/real-estate-seo-india SEO strategy guide for real estate websites and project pages in India. Covers keyword research for property searches, on-page optimisation for project pages, local SEO for city-based searches, technical SEO for React/SPA property websites, and content strategy for real estate blogs. Key topics: real estate keywords India 2025, Google ranking factors for property sites, local SEO for Bangalore/Mumbai/Hyderabad real estate, schema markup for real estate listings. --- ### Marketing Automation for Real Estate URL: https://nummero.com/feeds/marketing-automation-real-estate How to automate lead nurturing for real estate projects using CRM, WhatsApp, and email. Covers lead scoring, automated follow-up sequences, WhatsApp Business API for real estate, CRM integrations, and reducing lead-to-site-visit time. Key topics: real estate CRM India, WhatsApp automation for property leads, lead nurturing sequences, site visit conversion optimisation. --- ### Real Estate Landing Pages India URL: https://nummero.com/feeds/real-estate-landing-pages-india What converts on Indian real estate landing pages. Full guide covering page structure, headline formulas, form design, trust elements, mobile optimisation, loading speed, and A/B testing priorities. Includes conversion rate benchmarks for Indian real estate landing pages (average 2–5% for paid traffic). Key topics: landing page design for property ads, form fields that qualify vs discourage leads, above-the-fold elements, video on landing pages, WhatsApp CTA vs form CTA. --- ### Facebook & Instagram Ads for Real Estate India URL: https://nummero.com/feeds/facebook-instagram-ads-real-estate-india Complete guide to Meta ads for Indian real estate. Covers TOFU/MOFU/BOFU campaign structure, ad formats (video, carousel, lead ads, Reels), audience targeting (income proxy, pincode layering, life stage, NRI geo-targeting), CPL benchmarks by segment, common mistakes, and Nummero case study. CPL benchmarks India 2025: - Affordable housing (sub-₹50L): ₹150–₹400 - Mid-segment (₹50L–₹1.5Cr): ₹400–₹900 - Luxury (₹1.5Cr+): ₹900–₹2,500 - NRI campaigns: ₹1,500–₹4,000 --- ### Luxury Apartment Marketing India URL: https://nummero.com/feeds/luxury-apartment-marketing-india How to market ultra-luxury residential projects (₹3 crore+) to HNI and NRI buyers in India. Covers audience profiling, channel mix for luxury real estate, creative strategy, event marketing, NRI outreach via Dubai and Singapore channels, and reputation management. Key topics: luxury real estate marketing India, HNI buyer targeting, ultra-luxury project launch strategy, NRI luxury buyer behaviour. --- ### Video Marketing for Real Estate India URL: https://nummero.com/feeds/video-marketing-real-estate-india Complete guide to video marketing for Indian real estate. Covers 6 video types (walkthrough tours, locality explainers, testimonials, developer story, NRI virtual tours, short-form ads), platform strategy for YouTube/Instagram Reels/WhatsApp, production budgets from ₹0 to ₹5 lakh, distribution framework, and metrics. Key data: - Video listings get 3× more enquiries than photo-only listings - 68% of NRI buyers say video influenced their shortlist - 40% lower CPL with video vs static Meta ads - WhatsApp video follow-up reduces time-to-site-visit by 40–50% 90-day video marketing plan for Indian real estate developers included. --- ### Real Estate CRM India URL: https://nummero.com/feeds/real-estate-crm-india Complete guide to choosing and using a real estate CRM in India. Covers top CRM tools (Sell.Do, LeadSquared, Zoho, Freshsales, Salesforce, Pipedrive) with pricing, must-have features for Indian real estate, 30-day setup plan, WhatsApp + CRM automation triggers, and 5 common mistakes. Key stat: 78% of buyers go with the first developer who responds meaningfully. --- ### Affordable Housing Marketing India URL: https://nummero.com/feeds/affordable-housing-marketing-india Complete guide to marketing affordable housing projects in India in 2025. Covers the affordable housing buyer profile, PMAY subsidy integration as a marketing hook (₹2.67L EWS/LIG subsidy), Meta Ads and Google Search Ads strategy with CPL benchmarks (₹150–₹400 Meta, ₹300–₹700 Google), landing page requirements for sub-₹50L projects, WhatsApp follow-up sequences, and 5 common marketing mistakes. Key stat: 19 million urban homes needed in India by 2030. --- ## Blog — B2B Marketing ### B2B Lead Generation Strategies India URL: https://nummero.com/feeds/b2b-lead-generation-strategies-india Outbound and inbound lead generation playbook for B2B companies in India. Covers ICP definition, LinkedIn outreach, cold email sequences, content-led inbound, demand generation, and lead scoring. India-specific benchmarks for B2B lead costs and conversion rates. --- ### LinkedIn Marketing for B2B India URL: https://nummero.com/feeds/linkedin-marketing-b2b-india Organic and paid LinkedIn strategy for B2B lead generation in India. Covers profile optimisation, content strategy, connection request sequences, LinkedIn Ads (Sponsored Content, Message Ads, Lead Gen Forms), and targeting options for Indian B2B decision-makers. --- ### Account-Based Marketing B2B India URL: https://nummero.com/feeds/account-based-marketing-b2b-india ABM strategy guide for B2B companies in India. Covers ICP and account selection, tier-1/tier-2/tier-3 account frameworks, personalised outreach, multi-channel ABM execution (LinkedIn, email, content, ads), and ABM measurement. India-specific context for B2B sales cycles. --- ### B2B Sales Funnel India URL: https://nummero.com/feeds/b2b-sales-funnel-india How to build a full B2B sales funnel from awareness to close for Indian B2B companies. Covers TOFU/MOFU/BOFU content strategy, lead qualification frameworks (BANT, MEDDIC), CRM setup, and pipeline velocity benchmarks for Indian B2B markets. --- ### WhatsApp Marketing for B2B India URL: https://nummero.com/feeds/whatsapp-marketing-b2b-india Using WhatsApp Business for B2B lead nurturing and outreach in India. Covers WhatsApp Business API vs app, broadcast lists, chatbot flows, compliance, and integration with CRM. India-specific: why WhatsApp outperforms email for SME decision-makers in India. --- ### Content Marketing for B2B India URL: https://nummero.com/feeds/content-marketing-b2b-india Content strategy for B2B companies targeting decision-makers in India. Covers content types by funnel stage, SEO-driven content planning, thought leadership on LinkedIn, case study production, and content distribution channels for Indian B2B audiences. --- ### LinkedIn Leads Without Ads URL: https://nummero.com/feeds/linkedin-leads-without-ads Organic LinkedIn outreach and content strategy to generate B2B leads without paid ads. Covers the connection + value sequence, content hooks that work for Indian B2B audiences, DM scripts, and profile conversion optimisation. --- ### Email Marketing for B2B India URL: https://nummero.com/feeds/email-marketing-b2b-india Cold email and nurture sequence strategy for Indian B2B companies. Covers deliverability setup (SPF, DKIM, DMARC), ICP-driven list building, subject line testing, sequence structures, and reply rate benchmarks for Indian B2B cold email. --- ### SaaS Marketing India URL: https://nummero.com/feeds/saas-marketing-india Growth marketing strategies for SaaS companies selling to Indian businesses. Covers product-led growth, demand generation, SEO for SaaS India, pricing page optimisation, free trial conversion, and channel mix for B2B SaaS targeting Indian SMEs and enterprises. --- ## Blog — How-To Guides ### What is Performance Marketing URL: https://nummero.com/feeds/what-is-performance-marketing Plain-English guide to performance marketing for Indian SME owners. Explains the difference between performance marketing and brand marketing, how paid channels work, key metrics (CPC, CPL, ROAS, CAC), and how to evaluate agency performance. --- ### Best Digital Marketing Agency in Bangalore URL: https://nummero.com/feeds/best-digital-marketing-agency-bangalore How to evaluate and choose a digital marketing agency in Bangalore. Covers evaluation criteria, red flags, questions to ask agencies, pricing models, and what good reporting looks like. Includes context on the Bangalore agency landscape. --- ### How to Choose a B2B Marketing Agency India URL: https://nummero.com/feeds/how-to-choose-b2b-marketing-agency-india Decision framework for B2B companies hiring a marketing agency in India. Covers specialisation vs generalist agencies, pricing structures, contract terms, onboarding process, and how to set performance expectations. --- ## Case Studies ### Bangalore Villa Campaign - Developer: Luxury villa project, North Bangalore - Campaign: Google Ads + Meta Ads + WhatsApp nurture - Result: 8× ROI, ₹18 crore revenue, 50+ qualified site visits in 90 days - Channels: Google Search, Meta Lead Ads, WhatsApp follow-up sequences ### Real Estate Lead Quality Rebuild - Problem: Developer generating 312 leads/month but only 6 site visits (2% show rate) - Solution: Rebuilt Meta campaign with income-proxy audience layering, 28-second video creative, 3-field qualifying lead form, WhatsApp follow-up within 8 minutes - Result: 89 leads, 21 site visits, 3 bookings in month 1 (same budget) --- ## Contact & Locations - **Website:** https://nummero.com - **Contact form:** https://nummero.com/contact - **Headquarters:** Bangalore, India - **Other offices:** Sydney (Australia), Indiana (USA), Dubai (UAE) - **Specialisations:** B2B marketing, real estate marketing, performance marketing, SEO, content strategy ## Solutions — Core Verticals - https://www.nummero.com/solutions/software-marketing - https://www.nummero.com/solutions/crm - https://www.nummero.com/solutions/b2c-marketing - https://www.nummero.com/solutions/b2b-marketing - https://www.nummero.com/solutions/linkedin-marketing - https://www.nummero.com/solutions/real-estate - https://www.nummero.com/solutions/ai-agentic - https://www.nummero.com/solutions/ai-training-data