The COVID-19 epidemic had a significant effect on digital marketing firms and Content marketing.
As more firms moved online and rethought their strategy, demand for digital marketing services increased.
In 2020, there will be more competition for having a great internet presence.
SEO and content marketing are critical in establishing the same.
Digital marketing experts believe that content pillars stand out among the various great content marketing solutions available.
Creating powerful pillar pages that propel your website traffic is one of the most effective techniques to protect your position on the world’s most popular search engine.
Pillar content is a large chunk of content organized around a set of topics.
So, what exactly is a “subject cluster”?
The term “topic cluster” refers to a technique for constructing pillar pages.
Rather than focusing on a collection of keywords, this strategy entails pursuing subjects.
You can use this method to pick broad content themes that you wish to own and build several blog posts around them.
Using Google’s Latent Semantic Indexing, constructing subject clusters for pillar pages guarantees that you cover a wide range of semantic keywords that would otherwise be impossible to cover.
Content marketers used to create unique blog posts that ranked for a specific search term.
However, because most broad themes have several topics, your URLs will compete with one another.
For example, if you’re a real estate developer with a busy blog page that covers a wide range of topics, developing content pillars around a common theme will help you rank higher in search results.
See how by scrolling down!
What does a pillar page entail?
The subject cluster model is built on the foundation of a pillar page (also known as cornerstone content).
It’s a condensed page on your website that serves as a pillar, but with enough space for further information in the cluster blogs that are linked to the content pillars.
For example, we have blogs about real estate marketing, YouTube marketing, Facebook ads, and other topics on our website.
So, because we have enough clusters to interlink, developing content pillars on these themes is the best way to go.
Our cornerstone page, “A full guide to digital marketing for real estate,” is featured below.
The goal of the page is to rank for anything related to real estate digital marketing.
It covers every facet of digital marketing, from lead generation tactics to an in-depth case study on how a real estate company evolved through digital, giving readers a one-stop-shop for all their digital marketing questions.
What role does a pillar page have in SEO?
Content pillars’ in-depth nature helps it rank for a wide range of keywords, making it an excellent content marketing tool.
It’s not just about keywords and rankings, though!
Because pillar pages have a variety of content, such as videos and other interactive elements, visitors spend more time on the page, which is another positive ranking signal.
Furthermore, the page is connected to numerous other content pieces on your website, ensuring that the SEO juice stays within your domain.
Finally, pillars aid in lead creation, making it not just an excellent content marketing technique for brand exposure and consideration, but also for conversions.
For example, as a one-stop-shop for people looking for the ideal laptop, we prepared a laptop purchase guide.
It covers every part of the purchasing process, from the laptop specifications to where you may get your laptop.
Readers can use an interactive laptop finder tool on the pillar to locate the perfect laptop.
We were able to create over 170 organic leads from this pillar, with 50 consumers visiting the local laptop store and purchasing a laptop.
The income generated from pillar leads yielded an 18X return on investment for the brand.
When should content pillars be created?
While writing pillar pages for all of the topics you want to rank for is a fantastic idea,
you should first assess how much material you have on your site.
Because pillar pages serve as a primary traffic light, directing users to other web pages,
it’s a good idea to see if you have adequate pit stops to divert your audience to.
Start by looking through your blog’s database to see
whetheryou have enough varied themes to cover all elements of the main issue.
Now that you understand how pillar pages work and how they affect website traffic,
it’s time to raise your SEO game with this promising trend.