Do you want to learn how to start a career in advertising?
If you’re looking for a way to get your foot in
the door but don’t know where to start, this post is an excellent place to start.
Because today we’re going to provide our 9 steps for getting started in an advertising profession.
Finally, we’ll share three things not to do in interviews based
on real-life examples from the employers’ side of the table.
So continue reading.
Today’s post will be a little different from what we usually publish.
This essay is intended for people who desire to begin a career in advertising.
Let’s get this party started!
Steps On How To Get Started With A Career In Advertising
Step 1: Analyze where you’re at
Are you in college and trying to figure out your first job?
Or are you someone who has been working in a different field for
a while and has just decided that you are ready to make the switch to advertising?
The next moves you take will be influenced by where you are in your job right now.
So, for this phase, consider where you are and
the experience you’ve gained in whatever you’ve achieved thus far…
…and make a list of broad things you could contribute to the table.
Step 2: Determine where you want to go
What is your ideal outcome in general?
If you’re in college, this may resemble obtaining an advertising internship.
If you’re already employed, this may look like this:
This phase is just to confirm your aim and begin outlining your dream workplace.
Step 3: Get more specific on where you want to go
Begin compiling a list of workplaces, including
the real names of firms for which you wish to apply, and investigate them.
This should not be as difficult as market research.
Indeed, if you’re in college, there are frequently college career boards
where you may locate various advertising businesses recruiting.
And, depending on your school or the career app,
you may be able to use them even after you’ve graduated as an alum.
Otherwise, there are the more well-known job-searching applications
that you may have heard of, such as Indeed.
Also, don’t feel obligated to limit your search to firms in your immediate vicinity.
According to one survey, 47 percent of
the organizations polled stated they would prefer to recruit a remote marketing candidate.
And, given that the poll was performed in 2019, think how that opinion has only grown since 2020.
Many firms have an incentive to recruit remote
candidates because of the following reasons:
That means cheaper monthly rent for office space, and it broadens their hiring pool.
They are not restricted to talent living within an hour of the workplace.
It’s fine if the ideal applicant resides in another state.
As a result, it’s a win-win situation for both you and the company.
Step 4: Get any advertising experience you can
It wouldn’t hurt to gain any advertising experience you can before applying to these positions.
Even if you only do the free Google training classes,
you will be able to add Google Certified to your résumé.
Another alternative is to provide some free labor to friends or
family members who have a business that needs to be promoted.
That is only to put together a portfolio of your work before embarking on a career in advertising.
And if you’re looking for a learning resource to assist you to stay educated
and up to speed on today’s advertising techniques…
…our webinar on social media advertisements is a wonderful place to start.
In general, you want to identify methods to include advertising-related elements on your resume,
whether through completed courses or experience.
Step 5: Dust off your resume
Depending on where you are in your career, you may have updated your resume
recently or you may be producing one for the first time.
In any case, you’ll want to make sure it’s as current as possible and tailored
particularly to the locations you plan to apply to.
As a result, you should create an extremely solid fundamental version of your resume.
Then, slightly modify it to create many versions that are tailored to
the requirements of each job you’re looking for.
And one bit of advice we can give you is that you’re promoting yourself when you do this, right?
So, think of your resume in the same way that we think of adverts on these digital marketing channels.
Please allow us to explain what we mean.
We’ve spoken about the necessity of addressing a consumer
based on their requirements in previous postings.
When a company runs an ad, we frequently discuss how to use
the ad to address the customer’s goals or pain points…
…rather than bragging about how many accolades the firm has received or
how fantastic their company is.
Similarly, you should utilize your CV to discuss
what problems you can solve or goals you can attain for their firm.
Companies, in our experience, care more
about how your abilities may benefit them than how many years you spend in education.
Problem-solving is the top soft talent identified by 64% of hiring businesses
when looking for digital marketing candidates.
Find out which sectors you should be working on today by reading our post about marketing talents in 2021.
So, while your credentials should be listed somewhere on your CV if you want to start a job in advertising…
…we would devote more effort to determining
how you might make yourself appear important to the employer.
And that is based on how you can assist them in achieving their corporate objectives.
Step 6: Start applying and follow up
Once you’ve completed your CV,
begin applying to all of the companies on your list that you investigated in step 3.
You will receive some “Nos,” and you may never hear back from certain firms, which is fine!
It isn’t the end of the world, though.
Simply keep going through your list and applying,
and don’t be hesitant to contact organizations you haven’t heard back from.
We understand that certain firms expressly state
that follow-up is not required throughout
the application process, but we would recommend that you do so otherwise.
And when you follow up, we recommend conducting some research on LinkedIn or the company’s website…
To try to locate the appropriate individual to follow up with.
If you’ve exhausted your list and still haven’t received a response, you may need to return to
step 3 and increase your list somewhat.
Then, repeat the process till you start getting interviews.
Step 7: Prepare for interviews
This is a critical step if you want to pursue a career in advertising.
There are several materials available on how to prepare for interviews,
such as how to dress, what questions to ask, and replies to prepare.
And much of it applies here as well.
The same basic guidelines for preparing for an interview that we often hear may be applied here.
Instead of regurgitating conventional advice on how to prepare for interviews,
we’ve compiled a list of things not to do during interviews.
Tips For What Not to Do in Interviews
This is based on genuine experiences we’ve heard people tell in interviews
from the employer’s side of the table.
Don’t be too relaxed. You want to find a balance.
We’ve seen folks come in with an arrogant attitude,
attempting to compensate for their lack of expertise.
We’ve also seen folks come in with a lot of experience,
which is presumably why they had an arrogant attitude.
However, in both circumstances, they most likely believed it came off as confident.
However, some of the things
they said and the manner they said them made it appear as though they were not going to be a good team player…
…or, in general, work well with management.
On the other end of the scale, we’ve seen folks who arrive anxiously.
And they try to alleviate the general “stress”
that comes with the nature of the interview by cracking jokes or appearing excessively relaxed.
This might make you appear unqualified or unprepared for a professional position.
So all you have to do now is strike a balance.
Because we’re not advising you to be unsure of yourself or to never crack a joke during an interview.
However, the emphasis should be on your enthusiasm for the role and demonstrating
that you truly want to begin a career in advertising.
In addition to the prospect of working for
the organization based on what you believe you can offer to the table.
Don’t overshare personal details and life stories.
We’ve seen so many interviews fail because the candidate is a talker who spends the whole of the session attempting to befriend you…
…rather than concentrating on the task and their potential collaboration with you.
We don’t want to take away all of your individuality from the interview.
Of course, you don’t want to be a boring, forgettable candidate who provides cookie-cutter replies.
It’s all about balance, once again.
However, our marketing manager once stated that she once left an interview feeling more like a therapist than a marketing manager.
And it’s because the applicant dumped all of this irrelevant personal stuff on her that had nothing to do with working for us.
This is your opportunity to demonstrate why you are an asset to our firm during an interview!
Don’t squander your time talking about topics that aren’t going to be useful to the employer.
After you acquire the job, you’ll have plenty of time to become terrific working colleagues and create rapport.
You should over-prepare for difficult queries.
Isn’t it better to be over-prepared than under-prepared?
“Prepare for the worst and hope for the best,” as the saying goes.
You may conduct a variety of Google searches to obtain a list of:
the most often asked interview questions, the most difficult interview questions, and how to answer them
So go ahead and practice your replies at home!
Practice them at home when you’re not under pressure and can provide a meaningful, genuine response.
And then try to remember it throughout the interview, when your nerves might be a touch frayed.
Because we know and have experienced firsthand how frightened individuals sometimes go blank on replies.
We’ve seen some poor replies come from frightened candidates who, we’re sure, could have offered a better answer if they’d prepared ahead of time.
Most candidates are worried because they are afraid of not knowing the answer to a question or getting stumped during the interview.
Take as much time as you need to prepare for the interview ahead of time to help eliminate the root of your anxiety.
All of these characteristics might raise red flags for us as employers because your interview is designed to represent the best version of yourself.
And if you can’t handle yourself professionally, remain on the topic during the interview for 30 minutes, or intelligently answer simple questions…
It does not bode well for how you will perform as an employee.
So there you have it: our three unmistakable advice for what not to do during an interview if you want to start a career in advertising (or in whatever career you decide on).
Step 8: Network
If you had the interview but didn’t get the job, the best way to look at it is that you have now met someone in the business face to face.
Even if they don’t have an opening for you right now, adding them on LinkedIn is a good way to stay in touch with them.
In addition, if you do not obtain the job, you can email them back.
Thank them for their time and inquire as to what you might have done better or differently, or what they liked about the candidate they ultimately chose.
This gives you a better understanding of what employers are searching for.
Additionally, it opens the lines of contact between you and that employer after the interview.
You might even ask if they know of anyone else in the industry who could be interested in an interview with you.
If you truly want to start a career in advertising, don’t allow one bad interview to discourage you; instead, use it to learn and keep going.
So those were our steps for launching a profession in advertising.
Is there anything that startled you or stuck out to you?
However, if you want to create a small business and master digital marketing, please contact our consultant!
Yes, we have a team of professionals ready to assist and teach you anything you need to know in this sector.
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