PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked Marketers are living in uncharted territory. Finding ways to track consumer activity has become more difficult than ever before, thanks to the phase-out of third-party cookies and a general tightening of internet data restrictions.… Continue reading In the Privacy Age, PPC Tracking & Attribution
Top Questions to Ask When Hiring a Digital Marketing Agency
If this is your first time recruiting a digital marketing agency or you want to replace your current partner agency, you need to do some serious preparatory work. First, you have to do some background checks, build a shortlist of companies, and decide who you want to arrange a sales call with. But it can… Continue reading Top Questions to Ask When Hiring a Digital Marketing Agency