Ever since email marketing became a legitimate marketing channel in the 1990s, email marketers have largely measured their performance against two metrics: open rate and clickthrough rate. The open rate measures the share of recipients who opened your email, which helps you gauge the performance of your subject line and preview. Your clickthrough rate (CTR)… Continue reading Is CTR no longer active? Why are email marketers focusing on CTOR instead?
In 2022, are Private Blog Networks (PBNs) still worthwhile?
Private blog networks (PBNs) are the go-to link-building tactic for gray hat SEOs. But the question is: Are they worth building from an ROI (Return on Investment) and a ROT (Return on Time) perspective? I’ll answer these questions and more, but first, a fast story: I want to love using private blog networks. But let’s… Continue reading In 2022, are Private Blog Networks (PBNs) still worthwhile?
Ways to Find success in Social Media Marketing in 2022
You’ve probably read a million articles on recommended practices for social media marketing. And, while the advice provided in many of these blogs is excellent, you’ve probably heard it all before. Do you use hashtags? You didn’t say… Can you post images? So I’ll be damned… This post will serve as a social marketing intervention,… Continue reading Ways to Find success in Social Media Marketing in 2022
Ad-tracking software that works well
Why does one Need Ad Tracking Software? Ad tracking software is meant to assist people to make the foremost educated decisions possible, whether they’re running a marketing campaign or a small business. This suggests capturing data on success and conversion rates you’re getting through ads with this tool so it’s easier for them to determine… Continue reading Ad-tracking software that works well
Mistakes in Content Strategy to Avoid in 2022
As you start to set up your 2022 content material approach, we notion it suitable to spotlight not unusual place errors content material editors, strategists, writers, And possibly even directors, have been nevertheless making in 2021. Here are the pinnacle-5 offenses of the beyond Not developing a content material short A not unusual place… Continue reading Mistakes in Content Strategy to Avoid in 2022
Top SEO Strategies for Driving Search Traffic in 2022
Want more search traffic to your site? You’ve come to the proper place (you’re gonna get tons of inputs here during this article ) In this article, I’m getting to share with you the simplest SEO techniques I’ve wont to generate thousands of unique visitors to my client’s site monthly. If you follow these strategies… Continue reading Top SEO Strategies for Driving Search Traffic in 2022
SEO and the Stock Market
A stock market, equity market, or share market is a gathering of buyers and sellers of stocks that reflect ownership claims on enterprises; these may include securities listed on a public stock exchange. We all know that Google updates are often highly frustrating, especially when Google is never forthcoming about exactly what changed and what… Continue reading SEO and the Stock Market
What is a Content Marketing Manager and Why Do You Need One?
Do You Have A Content Marketing Manager In Place For Your Company? Content marketing is 62% less expensive than traditional marketing and generates around three times as many leads. But what does it need to run a content marketing campaign? Who is in charge of the numerous efforts that go into it? This is where… Continue reading What is a Content Marketing Manager and Why Do You Need One?
What’s New in the Metaverse for Digital Marketing?
Metaverse marketing enables firms to be as creative as possible while reaching their target audience in the most appealing way possible. As a result, companies are increasingly turning to the metaverse for digital marketing. Even though it appears to be a recent hot subject, the notion has been around for quite some time. Years ago,… Continue reading What’s New in the Metaverse for Digital Marketing?
What Makes Negative Keywords Unique?
Negative keywords may sound like the worst aspects of your campaign, yet they may save your cash and your quality score. Negative keywords direct your ad spend by informing firms such as Google and Microsoft about the terms you do not want your advertising dollars to be spent on. They’re the secret sauce to put… Continue reading What Makes Negative Keywords Unique?