What if you discovered that 3 million of the 10 million pieces of content on your company’s website were never read? That’s what Microsoft found out. Even if your company isn’t Microsoft, consider how much time and money is wasted developing content that isn’t even seen. Content marketing is powerful, but it comes at a… Continue reading What Is a Content Audit and How Do I Conduct One?
If you’ve spent any time in the realm of SEO, you’ve probably heard the best practice of creating content for people first, then optimizing it for search engines. And this suggestion is sound from a conceptual standpoint. Of course, you want to create SEO-friendly content that appeals to your target audience first and foremost. However,… Continue reading Why Is Content-Driven SEO Better Than SEO-Driven Content?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked Marketers are living in uncharted territory. Finding ways to track consumer activity has become more difficult than ever before, thanks to the phase-out of third-party cookies and a general tightening of internet data restrictions.… Continue reading In the Privacy Age, PPC Tracking & Attribution