The Best Diwali Campaigns

Diwali is one of India’s brightest celebrations.
However, since 2021, people have been enjoying Diwali in a new way.
Our house was lighted up, but we had to meet all of our close friends online, via mobile phones or laptops.
Diwali has provided opportunities for several top businesses to increase their sales by developing relevant and entertaining advertising that has struck a chord with many people.
These commercials have also emphasized the idea of sticking together during a pandemic by portraying joy and relationships.
Every year, firms in the automotive, consumer durable, FMCG, fashion, and other industries spend a significant amount of money on advertising to increase their sales.
As a result, we’ve compiled a list of Diwali Campaigns that have touched our hearts.

HP

HP has a reputation for launching promotions that everyone looks forward to, and this year’s Diwali is no exception.
This wonderful film reminds us of what Diwali is all about: unmeasured giving and selflessness.
The campaign depicts, through the eyes of an innocent kid, how our small deeds may bring happiness and brightness into someone’s life throughout the holidays.

Cadbury Celebrations

Cadbury is the only corporation that has used this commercial to not only promote its campaign but also to help other local companies.
It invites viewers to buy presents from local sellers around the country as part of their Diwali celebrations.
The campaign has a maternal, loving, and festive tone, and it also resonates with the audience’s family bonding.
Cadbury has evolved into a wise brand to support small companies that have been adversely impacted by the pandemic scenario.

Peps

PepsiCo has devised a novel approach to deliver the message that using crackers during Diwali is harmful to animals.
It also advocates for the prohibition of fireworks during this celebration, to protect the animals that are afraid of the noise.

Vivo

Togetherness and happiness appear to be missing from Diwali.
Vivo has made Diwali more memorable with this campaign by emphasizing the importance of spreading happiness and love to your loved ones.
It brings a smile to everyone’s face and makes them happy anytime they see it.

Birla white

Because of the interactions between the father-daughter combination, Birla White’s ad is both heartfelt and timely.
The attitude and compromise in the words “next time” show how pandemics have affected many people’s revenue sources.
As a result, they may not be able to celebrate Diwali as lavishly as they did in previous years.
A helpful attitude, on the other hand, may easily bring a huge grin to a person’s face, which is the major goal of this campaign.

Tata sampan

Tata Sampan is a well-known food company that has released advertising centred on spending the Diwali celebration as a family.
It also emphasizes the relevance of the home-cooked snacks and sweets that everyone used to create when they were kids.
In other terms, this campaign represents unity.

Conclusion

So here are the best Diwali campaigns that have topped our list.
Please let us know which one you liked the most.
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