Keeping an eye on SEO blogs tips, tricks, and changes like those mentioned in this SEO blog discussed here is well worth your time if you care about how well your website does.
Search engine optimization is something that any company with a website (which should be all companies by now) should be concerned about. If you’re unfamiliar with the term, search engine optimization, or SEO, refers to whatever work a website owner or technical consultant does to improve a website’s search engine ranking.
Consider your online conduct. How much do you go to Google to search for something and then click on the second page to see the results? How much do you look past the first two to three search results? According to the data, roughly a third of people click on the first post, and click-through rates drop dramatically from there, to just 2% for those at the bottom of page one.
While SEO is competitive and therefore difficult, it is worthwhile for any company to learn as much as possible and do whatever possible to improve their online visibility. If you own a company or manage a website of some kind, learning about SEO should be a top priority.
Here are a couple of the best blogs on the internet to assist you.
Moz is, without a doubt, the most reliable source of SEO information. Their Beginner’s Guide to SEO Blog is very helpful if you’re new to SEO. If you’re not familiar with the fundamentals, their blog is full of up-to-date instructional materials, SEO guides, and tests to see what works best. Many of the most seasoned SEO experts contribute articles to the Moz site, and the editors are selective with the content they accept, so you should be certain that any material you find there is of good quality and useful.
Search Engine Journal covers a wider range of topics than just SEO blogs, including social media and pay-per-click (PPC) advertisements, but SEO remains their primary subject. They have a decent blend of beginner-friendly blog posts as well as relevant updates and advice for more seasoned SEOs to be aware of.
Search Engine Land publishes articles on a variety of search engine-related topics, with a focus on SEO. They cover search engine alerts and every search engine-related product, as well as advice about how to do various facets of SEO well and general instructional material for those involved in search engine marketing.
Although the majority of the blogs mentioned above have a wider scope that includes SEO, SEO Book is more narrowly centered on SEO issues. As a result, they often delve a little further into the technological side of things, so this forum is better for website owners who are already familiar with the fundamentals of SEO.
Yoast is the most popular SEO plugin for WordPress. The blog contains useful information about how to use the plugin for SEO as well as SEO fundamentals for content SEO, technical SEO, analytics, and eCommerce.
SEO isn’t something you should understand once and assume you know everything there is to know about it. It’s a trend that’s still changing as search engines change their algorithms and try out new ideas.