The Comprehensive Email Marketing Data Report for 2022 - Nummero

Launching an email marketing campaign is never a terrible idea, especially if your resources are restricted. 

You can send your message to the correct individuals if you’re strategic about it, ensuring that every dollar matters.

While it has been around for a long time, email marketing statistics show that it is still effective and will be popular in 2022.

If you want to view additional data, we’ve prepared a handful that should show you how it can help your company expand.

Email Marketing Statistics in General


To begin, consider some generic email marketing statistics. 

These should provide you with a better understanding of how prevalent email marketing is now and how it may help your business develop.

We also provide information on some of the difficulties you may encounter when running your campaign.

1. In 2019, there were 3.9 billion email subscribers.


Despite the rise of messaging applications and texting, many people still use email to communicate. 

In 2019, there were 3.9 billion email users. 

And that figure is expected to rise to 4.48 billion by 2024.

Every day in 2018, around 281 billion emails were sent and received throughout the world. 

Statista predicts that by 2023, this figure will have risen to 347 billion. 

In the next years, we will continue to interact by email.

2. Emails outperform social media in terms of client acquisition.


You should utilize emails since they are more successful than social media at obtaining new consumers. 

It is about 40 times more effective than Facebook and Twitter combined.

91 percent of US customers still use email daily. 

And emails are at least three times more likely than social media posts/messages to ask their receivers to make a purchase.

3. There has been an increase in email interaction in 2019.


In 2019, 78 percent of marketers reported an increase in an email interaction. 

Despite the decades-long argument over whether or not the email marketing is dead.

Travel appears to offer the highest return on investment of any industry (ROI). 

Media, e-commerce, ad agencies, and software are not far behind.

4. 14.8% of emails do not make it to the inbox folder.


According to Email Tool Tester, the average email deliverability rate is 85.2 percent. 

That implies 14.8 percent of emails go unnoticed or end up in the spam bin.

The deliverability of an email is affected by a variety of variables. 

These include the email content, the frequency with which you send emails, and the recipient’s inactivity.

Regarding the final point, you should verify your email distribution list regularly and delete inactive individuals or give them the option to opt-out.

5. The education industry’s open rates have increased in 2020.


Email open rates in the education industry are expected to increase in 2020. 

It is the highest among industries, at 37%.

Banking (37%), hotel (32%), agriculture (29%), and retail (29%) are the businesses that come close (29 percent ).

The worldwide epidemic and the uncertainty it brought everyone is most likely to blame for the increase in schooling.

6. Email is mostly used by marketers for lead generation.


Email is the key medium for lead generation for 89 percent of marketers. 

54 percent say that emails are the most successful sort of digital marketing while also being the easiest to implement.

Statistics on Email Marketing for Businesses


These are particular email marketing statistics for businesses. 

See what to anticipate if you start an email marketing campaign in 2022.

This section contains information about the typical return on investment for email marketing, what they’re used for, how to gather email leads, and other topics.

9. Landing pages are still the greatest way to develop an email list.


Landing pages are still the most popular route for people to join an email list, accounting for 23% of all signups. 

But it doesn’t mean marketers haven’t explored other methods.

Other common signup methods include the wheel of fate (10%), signup boxes (1.3%), and pop-ups (3 percent ). 

According to the same survey, you may ask consumers to fill out up to three fields (excluding their email address) and still achieve a 10% registration rate.

The registration combination of email + phone number results in the greatest signup rate of 10.15 percent. 

This is 7.41 percent higher than the email + name combination.

10. Don’t forget to send abandoned cart emails.


You may send three abandoned cart emails and get 69 percent more orders than a single one. 

This is because these users have previously shown a desire to purchase. 

They only need to be reminded of the impending transaction.

11. Emails have a high return on investment.


Did you know that for every dollar invested in email marketing, you can expect a $38 return on average? 

One in every five businesses claims a 70:1 ROI.

Newsletters are the most effective technique of distributing email content to achieve marketing campaign goals. 

You may segment the target population based on their purchasing patterns.

12. Many marketers make use of email automation software.


To distribute content to customers and leads, 64% of B2B marketers currently use email automation solutions.

Automation is used in two ways. 

They are used by 47% of companies for multi-step welcome emails to new contacts. 

46 percent of them are utilized for promotional sales-focused campaign emails. 

Only 28% of them are used for transactional emails. 

9% are for lead-nurturing programs.

Consumer Email Marketing Statistics


What types of emails do customers prefer? 

When do they seem to be the most active? 

Do they wish to receive promotional emails at all?

This section addresses all of these concerns and more. 

Through these facts, get to know the folks you’re planning to contact.

13. People are more likely to open emails from non-profit organizations.


Non-profit emails had the greatest open rate of any industry studied by getting Response, at 36.15 percent. 

At 16.10 percent, agencies had the lowest open rate. 

That’s fantastic news, especially if you manage a non-profit organization.

In addition, agencies had the lowest click-through rate, at 1.87 percent. 

With 6.46 percent, publishing is the best performer in this category.

The percentage of users who open an email is referred to as the open rate. 

The percentage of persons who click on links within an email is referred to as the click-through rate.

14 . Personalized emails are more likely to get opened.


So,Emails with tailored subject lines increase open rates by 50%. 

However, according to studies, just 2% of emails are personalized. 

In the second quarter of 2017, 98 percent of emails sent did not customize their subject lines, indicating that marketers were unaware of its importance.

1.1 percent of emails featured the recipient’s first and last name within the same period. 

Personalization was used in 1.2 percent of cases, depending on criteria such as browser behavior and purchase history.

15. Email recipients like engaging material.


Including movies in an email increases click rates by 300 percent. 

That simply goes to illustrate how much consumers value interactive content in their emails. 

However, it does not have to be only videos.

You can include animations to emphasize some of the points you’re attempting to convey in the email. 

GIF files  also supported. 

So,Interaction can be added using sliders, accordion motions, or collapsible menus.

16. People prefer to read emails in the middle of the week.


If you’re going to send marketing emails, you should do so in the middle of the week. 

On certain days, people are more open to receiving emails. 

Tuesday is the greatest day to send an email, followed by Thursday and Wednesday.

In terms of timing, Co-Schedule suggests that you do it at 10 a.m. 

Other times include 8 p.m., 2 p.m., and 6 a.m.

17. People want to get marketing emails.


More than 80% of 2,057 persons polled indicated they’d prefer to receive promotional emails at least once a month. 

Around 60% stated they’d prefer to get emails at least once a week.

So,96 percent of consumers earning between $75,000 and $99,900 would want to receive promotional emails from businesses with whom they do business. 

92 percent of persons earning $100,000 or more are also comfortable with getting promotional emails.

18. 34% of customers dislike receiving recommendations that are unrelated to their interests.


So,According to Adobe’s survey, 34% of customers dislike being offered things that aren’t relevant to their interests.

According to the same survey, 21% of customers who use their mobile devices to read emails despise receiving emails that are not suited for mobile devices.

40 percent of users desire more informational material in their emails rather than simply product advertisements.

Statistics on Mobile Email Marketing


So,These days, more individuals are reading and responding to emails on their mobile devices. 

In this part, we’ll go over some of the basics of email usage on phones and tablets.

How many emails opened when individuals are on their phones? 

What is the most prevalent operating system for reading emails? 

Do people prefer reading emails on their phones or tablets? 

We have the solutions.

19. In 2018, mobile users accounted for 50% of all email opens.


In 2018, mobile devices accounted for more than half of all email opens. 

This behavior is caused by a variety of circumstances. 

Age, locality, industry, and email type are among them.

There are also occasions when people would open emails on their phones first, then move to a PC later in the day. 

40% of people aged 18 and under always open their emails on their phones.

20. The iPhone used to read the majority of mobile emails.


In 2018, 29 percent of emails accessed using iPhone. 

It is followed by Gmail Mobile, which has a 27 percent market share.

Email marketers have a difficult time dealing with Android due to the slower adoption rate, as opposed to Apple. 

Older Android devices cannot upgraded to newer OS updates. 

As a result, Android fragmentation affects email client market share.



There is enough data to assume that email will continue to be popular in 2022. 

But what did we take away from these figures?

When you begin your email marketing campaign, bear in mind that nearly half of your audience will read it on their mobile devices. 

So,You want to tailor your subject lines and make your emails more engaging.

It’s a good idea to send emails reminding consumers of products in their abandoned carts. 

And the optimum time to send an email is about 10 a.m. on Tuesdays.

So,You may contact Nummero for the best email marketing services in Bangalore. We are the leading digital marketing consultancy in Bangalore.

Also read  Bangalore’s Best Internet Marketing Companies 2021

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