The Ultimate Guide to Google Shopping Ads (2021) - Digital Agency
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Google Shopping Ads are excellent for delivering qualified traffic.
They do need some effort to get started, but after that, Google automates the majority of the labor required in producing and displaying these advertisements to the appropriate individuals.
However, this automation is also the reason advertisers believe they have little control over what appears where.
So, in this detailed tutorial, I’ll teach you how to regain some control over your Shopping Ads.
I’ll go through everything from setup to optimization, as well as offer extra resources to help you fine-tune your Shopping campaigns even more.
Let’s get this started!

What Is Google Shopping?

Google Shopping is a comparative shopping engine, which is a tool that allows businesses to visually promote their items to searchers.
This implies that if someone searches for a product you offer.
Google will display relevant Shopping advertisements for your items as well as those of your rivals.
If the consumer clicks on your ad, she will be sent directly to the product page.
Each Google Shopping ad has a picture, the product title, the price, the retailer’s name
And occasionally retailer-specific information such as shipping charges or reviews.
Google Shopping is now available in over 40 countries.
It is not the only comparison shopping engine available, but it is by far the most popular.

Why Should You Use Google Shopping Ads?

Many consumers continue to begin their product search on Google.
So, by advertising on Google, you may be exactly where your potential consumers are.
There are text-based Search Ads among these search results, which require you to compose the ad copy and add keywords manually.
But there’s also Shopping Ads, where Google handles a lot of the legwork for you.
Its algorithms will automatically take data from your business, create advertisements for your items, and match them with relevant search searches.
While Shopping Ads may take more time to set up initially, they need far less continuing effort after that.
This is the primary reason I recommend that stores begin with Google Shopping.

How Does Google Shopping Work?

As previously stated, Google Shopping Ads operate in a completely different manner than ordinary Search Ads.
To begin, Google’s algorithms process a unique file known as a product feed (more on this later) that contains all of your store’s product data (things like titles, descriptions, images, price, etc.).
This information is used by Google to match your items with relevant search queries as well as to produce the actual adverts.
People will see Shopping Ads that are related to their search queries, featuring a picture of the product, price, and extra information (such as reviews).
If they like what they see, they will click on your ad, which will redirect them to your website.
Google will charge you for the click.

Let me give you an example.
You sell cell phone accessories and begin a Shopping campaign to boost sales.
• You provide your product data to Google via a product feed.
• Someone searches Google for an “iPhone 11 wireless charger.”
• The algorithms used by Google Choose an iPhone 11-compatible wireless charger from your shop, make a Shopping ad for it, and display it among other advertisements to the searcher.
• The searcher sees the advertisements and clicks on yours.
• The user-directed to your product page.
• Google will charge you for each click.


To do what I’ve stated above, you’ll need two things: time and money for advertising.
You will require time to set up Google Shopping (convert your items into product advertising), as well as time to maintain and enhance your Shopping campaigns.
Remember the more detailed your campaign, the more time you’ll need to spend administering it.
You may get in touch with Nummero, the top digital marketing agency.