The Value of Emojis in Marketing |

Emojis in Marketing On every platform, the proper emojis will keep your audience entertained and engaged with your brand.

Do you know that using an emoji in a tweet will improve engagement by 25% as compared to tweets without one?”

Emojis are now used in almost any form of online communication. Emojis have always found a spot in all social interactions, whether it’s to grab the audience’s interest for the latest trends or to maintain a conventional tone in marketing. Here are a few reasons why emojis are so relevant in digital marketing:

Humanizes the brand

Emoji-based messaging adds to the brand’s personality and makes the content more relatable. Furthermore, since digital communication does not allow for face-to-face contact, there is the potential for misinterpretation. Relevant emojis will help the brand speak in the target audience’s language, effectively making you one of them.

Boosts engagement with the audience

Since emojis are generally associated with positive emotion, they often have a friendlier tone. Emojis make the audience happy, which encourages them to interact with the material. Furthermore, pictures are processed much faster by the human brain than text. Emojis cause the brain to behave in the same way as actual human faces do, according to studies. Another important explanation why emojis have a much higher user interaction than plain texts is because of this. Push notifications with emojis are likely to have an open rate of 85 percent and a conversion rate of 9% higher than text notifications. The right emojis will keep your viewers amused and engaging with your brand on every platform.

Adds context to the content

Have you ever noticed how a simple exclamation mark can drastically alter the tone of your message? Emojis can also communicate the brand’s feelings in a way that plain text can’t always. However, this does not imply that emojis should be used in place of high-quality content; rather, combining the two can help achieve the desired results more quickly. Emojis make it easier to express the message on social media sites with small character counts, such as Twitter. Using them will give your content more meaning and emotion.


Understanding the target audience and strategizing the use of emojis accordingly is the first step in successfully using emojis. Demographics are important in deciding the types of emojis to use, as well as how often and when to use them in your communication. Since different devices have different emoji display types, it’s crucial to test on all devices and platforms to ensure that your message is delivered exactly as you intended.

Paid Advertising

Emojis in advertising can also increase the likelihood of interaction. Add espresso, for example, produced two similar advertisements, but only one of them featured an emoji at the start of the headline. The ad with the emoji had a 241 percent higher click-through rate than the ad without the emoji, according to A/B testing.

Social Media

Emojis can be used as post notifications on social media to emphasize the content. It can also be used to engage your followers, such as by asking them a question and only allowing them to answer with emojis, or by encouraging them to share their current mood with emojis. Facebook has its collection of emojis that make integrating them into the posts and communications much easier.


Emojis are used by 92 percent of Internet users daily, and they have evolved into their language. To get the best results for your brand, have a thorough understanding of your audience and the emojis you use in your marketing campaign. If you want to learn more about how to use emojis, send a message to Nummero and we’ll get back to you!