Tools for Social Media Management in 2022 - Nummero

Since Covid-19 arrived on the scene in December 2019, the corporate social media management environment has changed fast. 

With more firms embracing some form of remote working, it’s no wonder that Smart Insights observed a 43 percent increase in the amount of time people spend on social media daily.

Given that more than half of the world’s population uses some type of social media, businesses are aggressively putting their attention solely on their social media strategy to get their products and services exposed.

As a result, we decided to list and compare the top ten social media management solutions for connecting all social media networks.

With the added variables of the unknown, as well as the ongoing pressure to stay relevant, businesses must narrow down what they require in the world of social media, decide collectively

What is important to increase their social ROI, and rely on the power that social media management tools can bring to their bottom line.

Social media marketers are responsible for staying up to date on marketing trends, expanding the brand, promoting blog articles, optimizing workflows,

And assisting  material on the go while collaborating with their colleagues.

Furthermore, social media managers develop marketing programs that use automated social media content and analyze their social media analytics in a way that allows them to pivot as required.

Marketing agencies manage a large number of brands and must consolidate operations, automate jobs, and boost efficiency. 

It is critical to be able to interact with teams and clients.

Reputation management, often known as reputation monitoring, is quickly becoming one of the most significant components of the internet business world. 

Web listening is a function that businesses will increasingly anticipate from social media technologies.

Social listening is common across many platforms, but online listening requires a little more commitment if you want to do it all under one roof.

So, how do you determine which social media management tool is ideal for your company, whether you are a professional entrepreneur, a social media manager, a small or medium-sized firm, a marketing agency, or an enterprise?

Can you view your monthly schedule, automate publishing, and modify across channels all in the same window? 

Is there a choice of profiles? 

  • Do you have the ability to schedule as much as you want?
  • Unified Social Inbox: Can you communicate with your audience across social platforms in real-time?
  • Integrated RSS Feeds: Would you like to be able to automatically post your blogs or industry blogs to your social channels?
  • Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and rivals and assessing sentiment?
  • Competitor Analysis: Can you use social analytics and reporting to track and compare your competitive advantage?
  • Campaign Tracking: Are you tracking your advertisements, postings, and website to improve and pivot your marketing strategy? 
  • Can you target certain audiences?
  • Custom Reporting: Do you need to create customized reports for your clients’ key social media accounts?

Fortunately for our readers, we’ve done the research and prepared a list of the best ten social media management solutions that interact with the must-have social media platforms. 

We developed a grading system for each of the noteworthy aspects featured in our comparison picture below. 

Compare these noteworthy organizations at a look and discover how they match with your goals and desires as you seek to work with a social platform in the future. 

We recommend joining up for a LIVE demo of these solutions and accepting the FREE trial if one is available. 

Take notice of any paywalls with hidden prices that may exist.

The following are the best social media management tools for 2022:


1 Later


Platforms: Instagram, Pinterest, Facebook (with restrictions), and Twitter (limited)

G2 Score: 4.7 out of 5

Later’s social media management software is best suited for creating a visual content calendar and scheduling tool.

Later began as a social media publishing tool with Instagram as the primary social platform. 

It first featured content planning to improve the appearance of the Instagram feed but has now expanded into a visual calendar that includes most social media outlets. 

Their product is mostly focused on visual planning. 

It lacks a social inbox and RSS connection, but it does provide an analytics option to help you improve your content planning.



G2 Score: 4.1 out of 5 is a cloud-based social media marketing and customer experience management system including capabilities for social media listening, interaction, content production, measurement, and customer data management.

They take pleasure in being adaptable to every sort of marketing, whether a solopreneur or a digital agency. 

Their technology, which includes Auto-Queue posting and visual planning, may be utilized for monthly planning across many social networks.

In addition to social monitoring and listening, they provide a Social Inbox tool. 

They do not have an Influencer Search option, but they are a comprehensive tool that can service businesses of any size. provides customers with a content calendar that allows them to collaborate with marketing teams to plan, generate, and schedule content.

It also makes it easier to create pages using the campaign builder, which includes pre-designed templates and APIs that offer metrics on social data, audience, and content for connection with current client CRM, CMS, and analytics systems.

This social media management software provides help via online manuals, tutorials, email, and a ticket submission portal 24 hours a day, seven days a week.

Pricing begins at $129 per month and rises as bespoke features are added.

  • Sprout Social 


4.3 out of 5 based on G2 Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest

G2 Score: 4.1 out of 5

Sprout Social has targeted big enterprises and teams with its scalable platform, which is well-known for monitoring, scheduling posts, analytics, and team management with approval procedures. 

This social media management solution will also appeal to those interested in employee advocacy.

This simple yet powerful platform is user-friendly and provides all of the fundamental capabilities you’d expect,

as well as any bespoke features requested. 

Individual statistics for each post are one such feature.

Sprout caters to digital agencies as well as medium-sized organizations by providing post approvals and authorization settings.

There is a social inbox tool, as well as a social monitoring and keyword search option,

that is ideal for interacting and connecting with your audience. 

Unfortunately, it lacks the Auto Post with Queues function as well as an influencer search option.

Pricing ranges from $99 to $249 per month.

  • Hootsuite 


Platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest)

G2 Rating: 4.1 out of 5

Hootsuite has been around since 2008 and was the first social media marketing platform. 

Hootsuite is the most written about social networking platform, and it appears on almost every listicle.

They have a good reputation for content curation, organizing, scheduling, monitoring, and RSS integration. 

We believe that many teams, whether large or small, begin with Hootsuite

and later grow to other services that may better match their needs.

But what we truly like about Hootsuite is its enormous scale, marketing power, and instructional Hootsuite 

Academy, which helps you study social media marketing and allows you to pay for certifications to provide you with the skills you need to be successful.

In addition to client administration,

the Hootsuite social media management platform enables bulk scheduling, which means you may publish several articles at once. 

They do not have an Auto Post option, a social inbox, or a search for influencers.

It is, nevertheless, well-known for being a fully integrated tool with an excellent social listening capability. 

They also provide a 30-day free trial.

Prices range from $29 to $599.



Platforms supported by Buffer include Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, and Pinterest.

G2 has a rating of 4.3 out of 5 stars.

Buffer is a fully-rounded and simple-to-use social media application that allows you to publish

social media items with a single queue,

as well as engage, analyze, and collaborate with others.

Buffer is a user-friendly, simplified social media management software that companies, corporations, agencies,

and people rely on to create meaningful interaction and outcomes on social media platforms.

While you cannot upload and recycle hundreds of posts, it does integrate with an RSS feed,

allowing you to publish content from blogs. 

Buffer integrates with a platform called Reply, which provides users with access to a Social Inbox.



The fact is that we live in an impulse-driven culture, with various forms of artificial intelligence at the forefront of technological advancement. 

This is true in the area of social media management services as well. 

Your specific business objectives, budget, and preferences will determine which sort of social media management platform is ideal for you.

With different pricing points serving the market and a myriad of features offered by social media management solutions, 

We propose you select a partner that will save you and your team important time automating social media marketing procedures,

collaborative workflows, and actionable insights.

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