SEO is no longer optional for bloggers; it is now a required component of blogging, but are you doing it correctly?
Check to see if you’re performing any of these 11 SEO blunders to avoid in 2022…
If you want to expand your blog, you must understand Search Engine Optimization.
SEO nerds (like me!) can no longer afford to ignore it.
If you want your blog to grow and prosper in 2022 and beyond, SEO is now a vital element of it.
The SEO issue is that search engines are becoming increasingly intelligent and complex.
As a result, the goalposts are continually shifting.
Whether you are currently applying what you believe to be SEO best practices, you should check to see if you are making any of these 11 SEO blunders to avoid in 2022!
1. PRIORITIZING QUANTITY OVER QUALITY
This is arguably the most common SEO blunder I see in the blogosphere.
Search engines are increasingly emphasizing quality above quantity.
Producing one well-written, well-organized blog article that truly benefits your readers is vastly superior to writing ten hurried, poorly written, disorganized, low-quality pieces.
Prioritizing quality over quantity is the cornerstone of a solid SEO strategy in 2022.
To rank number one on Google these days, just be the best result.
And, no matter how effectively you handle the other aspects of SEO, the best result will never be a badly written, sloppy, or extremely short post!
2. FAILING TO WRITE WHAT YOUR READERS WANT TO READ
People use Google to find solutions to their difficulties.
If you want your blog entries to rank well in Google, make sure they solve actual problems for your target audience.
One of the most common SEO errors I see writers make is writing what THEY want to write rather than what THEIR READERS want to read.
If you want to rank high in search engine results, you need to start thinking like your viewers – what do they want to read about?
What are their issues?
Where are the snags?
Simply focusing on fixing your readers’ problems and producing genuinely fantastic solutions to their problems will bring you a long way toward truly AWESOME SEO in 2022.
3. FAILURE TO UPDATE OR REMOVE POOR QUALITY CONTENT
However, it is not only about your NEW material.
Search engines are more concerned with sending their searchers to results from websites where ALL of the material is good.
If your website has low-quality, out-of-date information, it will stymie your SEO efforts — even if your fresh entries are excellent!
Begin the practice of examining your previous material regularly.
Concentrate on your older material and pieces that receive little or no traffic.
Ideally, you should aim to rescue outdated material by improving and updating it so that it is of good quality, current, and useful to your audience.
However, if a blog post cannot be salvaged, there is no reason to maintain it, therefore click DELETE.
Consider this to be blog pruning.
It stings a little, but it will eventually help your site grow and thrive in the long run.
4. FAILURE TO CONDUCT KEYWORD RESEARCH
If you want to build your blog through organic search traffic, you must conduct keyword research.
How would you know whether anyone is looking for the topic you’re writing about if you don’t undertake keyword research BEFORE you start writing your blog post?
You can do everything else correctly, but if you don’t conduct keyword research to ensure that there is enough search traffic, you can be wasting your time.
Remember that you can rank first for a search keyword, but if no one uses that search term, your blog article will receive NO organic traffic!
Another common keyword research blunder made by bloggers is choosing overly competitive search phrases.
When studying your selected phrase, run a Google search on that term and look at your possible competitors – do you have a chance against them?
If they’re all large, powerful sites, it’s usually best to go with a less competitive term.
The last error individuals make with keyword research is focusing on only ONE term.
While it is important to have a target keyword for which you primarily optimize, you should also optimize your blog post for synonyms of that keyword as well as other keywords.
A blog article may (and should) rank for several keywords.
5. FAILURE TO OPTIMIZE YOUR BLOG USING YOUR SELECTED KEYWORDS
It is not enough to conduct keyword research; you must USE those keywords in strategic locations throughout your site.
Make sure your target keyword appears in your URL (ideally), title, opening paragraph, at least one image alt tag, at least one subheading, meta description, and spread (naturally) throughout your blog article.
Use secondary keywords and synonyms naturally throughout the text, as well as in headers and picture alt tags.
6. STUFFING KEYWORDS / OVER-OPTIMIZATION
It used to be a decent SEO strategy to just repeat your keyword phrase throughout your blog content.
Not any longer!
This strategy is more likely to harm than assist your SEO these days.
Make sure to utilize your main focus keyword sparingly throughout your content — aim for a keyword density of 1-2 percent and use synonyms and secondary keywords the rest of the time.
This strategy will boost your SEO a lot more in the long run, as Google becomes more proficient at interpreting synonyms and the language around your core keyword.
7. FAILURE TO APPLY H TAGS PROPERLY
H tags are no longer a discretionary bonus in 2022; they are an essential component of effective SEO – and are becoming increasingly so.
H tags should be used for ALL of your headers.
Use H1 only once — for the headline of your blog article (and make sure it includes your keyword).
When dividing up H2 sections into smaller parts, use H2 for primary subheadings and H3 for sub-subheadings.
Subheadings are becoming increasingly crucial as a result of the way we read web pages — people these days are busy and don’t have time to read a long wall of text.
Subheadings (and other related techniques like graphics, bullets, numbered bullets, shorter phrases, and paragraphs) assist to break up material and allow readers to determine if your blog article covers what they want to know.
It also allows them to swiftly and easily discover exactly what they are looking for.
H tags also assist Google in determining the questions your blog answers, allowing it to display your blog article when people put those queries into the search box.
8. FAILURE TO INSTALL YOAST CORRECTLY
The first blunder here is not having the Yoast SEO plugin in the first place — if you don’t have this fantastic plugin, buy it right away!
It’s completely free (although they do have a premium version available if you want to take your SEO to the next level.)
and can assist you with all elements of your SEO.
The second error that bloggers make is failing to properly configure the Yoast SEO plugin.
When properly configured, this plugin has the potential to significantly increase the traffic to your blog.
If you set it up incorrectly, it might potentially harm your SEO (as many bloggers found to their peril a few years ago).
9. EXTREMELY MANY TAGS
SEO is becoming increasingly crucial in terms of site construction.
Search engines strive to deliver their users to sites that are simple to use.
Many bloggers make the mistake of having hundreds, if not thousands, of tags on their site.
Every time you add a new tag, you generate a new tag archive page (it will look something like this => www.yourwebsite.com/tag/yourtagname).
Typically, these tag archives include no content and are simply a list, or grid, of blog articles.
This implies that when a reader or a search engine arrives at this type of website, they have no clue what they’re looking at.
Google considers tag archives to be ‘thin content,’ and if you have thousands of these ‘thin content sites, this can drastically harm your overall SEO.
Many bloggers will have more ‘thin content’ tag archive pages than excellent quality blog entries – and this may harm your SEO!
The optimum strategy is to limit your tags to just a few truly good ones that will be beneficial to your viewers and then completely optimize them.
10. FAILURE TO OPTIMIZE YOUR CATEGORY AND TAG ARCHIVE PAGES
Another common blunder made by bloggers is failing to optimize their category and tag archive sites.
When fully optimized, these pages may be a valuable addition to your blog, ranking in search engine results on their own – frequently for more competitive search phrases.
However, if these pages are not optimized, they might harm your overall SEO.
11. PAYING INSUFFICIENT ATTENTION TO YOUR INTERNAL LINKING STRUCTURE
Another common blunder I observe is bloggers failing to pay attention to their internal linking structure.
In 2022, this is a massive no-no.
To begin, make sure that all of your blog entries have internal links going to them.
Search engines need links to index pages and posts, thus if no internal links are connecting to a post, it will be difficult for search engines to locate and index.
Orphaned postings are those that have no internal links leading to them.
On your blog, you should strive to have no orphaned entries.
Furthermore, when determining the relevance of a post, search engines take into account the number of internal links referring TO that post.
A blog post with no links will be regarded as unimportant by search engines.
Conversely, you should ensure that the most significant material on your website is also the stuff with the most internal links leading too it.
Each category you write about should ideally have one cornerstone piece – some type of ultimate guide to that topic – and all subsequent entries in that category should link back to your cornerstone article.
Don’t worry if you’ve been ignoring SEO up to this point; you can still catch up.
Then read some of the popular SEO posts. Then you need SEO Jumpstart!